Meredith David, Ph.D. - Baylor University . Waco, TX, US

Meredith David, Ph.D. Meredith David, Ph.D.

Assistant Professor, Marketing | Baylor University

Waco, TX, US

Dr. David focuses on marketing strategies with an exploration of new technologies.

New iPhone X Announcement Sparks Talk of Smartphone Use and Addiction - Baylor Experts Can Weigh In

New iPhone X Announcement Sparks Talk of Smartphone Use and Addiction - Baylor Experts Can Weigh In 2017-09-13
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Meredith David, Ph.D. James Roberts, Ph.D.

James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing, and Meredith David, Ph.D., assistant professor of marketing, in Baylor University's Hankamer School of Business, actively research the effects of smartphones on consumers.

Their findings regarding "phubbing" -- phone snubbing -- and how that practice can damage relationship and lead to depression have garnered national and international attention.

Building on their "phubbing" research and the damage it does to relationship, they more recently found that the circle nearly completes itself as the offended parties frequently jump online to find affirmation in the likes and shares and positive comments of social media.

“Although the stated purpose of technology like smartphones is to help us connect with others, in this particular instance, it does not,” David said. “Ironically, the very technology that was designed to bring humans closer together has isolated us from these very same people.”

Roberts authored the book “Too Much of a Good Thing: Are You Addicted to Your Smartphone?”



Source:
MarketWatch

Move over iphone x, some people prefer an old-fashioned flip phone

More than three-quarters of americans have smartphones, but others like the simplicity (and cost) of the flip.

MarketWatch