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Omar Rodríguez-Vilá - Emory University, Goizueta Business School. Atlanta, GA, US

Omar Rodríguez-Vilá Omar Rodríguez-Vilá

Associate Professor in the Practice of Marketing | Emory University, Goizueta Business School


Dr. Rodriguez‐Vila is the co-author of "Competing on Social Purpose", published on the Harvard Business Review in 2017.



Omar Rodriguez‐Vila completed his PhD in Marketing from the Goizueta Business School at Emory University (2012). Prior to joining GBS, Dr. Rodriguez‐Vila was a faculty member at the Scheller College of Business of the Georgia Institute of Technology where he earned the Core Professor of the Year Award in three consecutive years. Dr. Rodriguez‐Vila’s primary scholarly focus is on two areas transforming the practice of marketing. First, he is studying how firms are evolving their marketing capabilities in order to compete in technology led market environments. Second, he studies how environmental and social sustainability considerations are changing the nature of marketing activities. His work entitled “Competing on Social Purpose” was published in Harvard Business Review on September 2017. Prior to his career in academia, Dr. Rodriguez‐Vila held leadership positions in marketing at The Coca‐Cola Company including serving as the Global Vice-President of Integrated Marketing Communications and Integrated Marketing Director for Coca-Cola China.

Areas of Expertise (4)

Marketing Strategy

Marketing Organization Design

Marketing Capability

Sustainability and Social Purpose

Education (3)

Emory University: PhD, Marketing 2012

Northwestern University: MBA, Business Administration (Strategy and Marketing) 2001

Syracuse University: Bachelor of Science, Communications 1991