Rob was the Director of the Toronto SEO Workshop, which offered one-on-one and group training in SEO and SMM. The main focus of the Toronto SEO Workshop had been working with small and medium-size businesses on their website strategy needs.

Director - Toronto SEO Workshop

Wave is a 100% free online accounting application for small businesses. Wave lets you easily keep track of your business and personal finances, with minimum work by you. You'll love that it's easy. Your accountant will love that it's complete and accurate. And best of all, Wave is 10% free.

What’s our secret?

- We made Wave easy to use
- We filled Wave with tools that save you time (and we’re constantly working on more)
- We offer free support for all of your questions


Our mission is to help you, the small business owner, be more successful.

How? By letting you do your thing. You already have enough to look after, so back-office tasks should never waste your valuable time. With Wave Accounting and Wave Payroll, we’ve created integrated tools that clear your plate for the work you really want to do.

Wave Accounting launched in November 2010, and is signing up tens of thousands of new small business customers per month, with users in more than 200 countries! Wave Accounting is an intuitive, 100% free, easy to use accounting application that’s built for small business owners, not accountants. (Actually, accountants love us too! In fact, we have our own Pro Network just for accountants.)

Wave Payroll launched in Canada in February 2012. The U.S. version of Wave Payroll is expected in mid-2012. Wave Payroll lets you pay your employees by direct deposit, and manage all your deductions without ever touching a tax calculator again. It’s available for a low, everything-included price, with no setup fees or hidden costs.

We’ve been recognized with various industry awards, including the Deloitte Companies-to-Watch Award, and the People’s Choice at CIX.

Wave Accounting features include: invoicing, expense tracking, dashboards, reports and more. 100% free. No more shoeboxes and spreadsheets. Wave takes away the pain and the wasted time, so you can focus on... well... anything else that matters to you.

Wave Accounting Inc.

He’s the talker and the evangelist. He loves Wave and wants the world to feel the same love, so he’s spreading the word far and wide. He also gets paid to be stubborn, and insist on making accounting tools adapt to small businesses and not the other way around.

During 15 prior years in web and media, Rob’s clients and projects included Canadian financial institutions and category-leading media properties.

Rob was a co-founder of Outdoorsica.com, and former senior product manager and editor of toronto.com. Earlier in his career, Rob served in editorial capacities with leading Canadian magazines including Maximum Fitness, FASHION, Where and Toronto Life magazines. His byline has also appeared in Flare, Profit, WeddingBells, Oxygen and other titles.

Rob Maurin

Wave Accounting Inc.

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Director - Toronto SEO Workshop

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University of Western Ontario

Université Canadienne en France

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Start me up: Innotribe Start- Up competition

Social Media for B2B Technology Companies

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