Ruomeng Cui completed her PhD in operations management at Northwestern University Kellogg School of Management in 2014. Prior to coming to Emory, Cui was an assistant professor at Indiana University’s Kelly School of Business. Cui's research investigates the value created through information sharing in contexts including retail, online marketplaces, service operations and supply chains. Also, she’s examined how operational strategies affect consumer behaviors, firm performance and government procurement. She has published articles in a number of leading journals, including Management Science, Production and Operations Management, and Harvard Business Review. Media reports on her research, including US National Public Radio and Globe and Mail.
Areas of Expertise (4)
Northwestern University, Kellogg School of Management: Ph.D., Operations Management 2014
Northwestern University, Kellogg School of Management: M.Sc, Operations Management 2013
Tsinghua University: B.Sc, Industrial Engineering 2009
Media Appearances (2)
What Makes an Online Flash Sale Successful?
What can predict a deal’s success? When ratings and reviews aren’t enough, showing that a deal is popular can convince others to buy.
Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.
Social media data can help predict consumer demand, and using advanced algorithms is key to the improvements.