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Ruomeng Cui - Emory University, Goizueta Business School. Atlanta, GA, US

Ruomeng Cui Ruomeng Cui

Assistant Professor of Information Systems & Operations Management | Emory University, Goizueta Business School





Ruomeng Cui completed her PhD in operations management at Northwestern University Kellogg School of Management in 2014. Ruomeng Cui is an Assistant Professor in the Department of Information System and Operations Management at the Goizueta Business School, Emory University. In her research, Professor Cui investigates how operations strategies create value in digital retail and platform markets. Her research has been recognized by various prizes including 2019 INFORMS Junior Faculty Interest Group (JFIG) Paper Competition award, 2019 M&SOM Practice-Based Paper Competition award, 2017 INFORMS Behavioral Section Best Working Paper award, and 2014 POMS Supply Chain Management Student Paper Competition award. Professor Cui’s research has been widely covered by the media, including US National Public Radio, HBR, HBR China, and Financial Times.

Areas of Expertise (5)

Supply Chain

Operations Strategy

Digital Retail

Platform Markets


Education (2)

Northwestern University, Kellogg School of Management: PhD, Operations Management 2014

Tsinghua University: BSc, Industrial Engineering 2009

Media Appearances (11)

From apple juice to antibiotics: Coronavirus epidemic could cause U.S. shortages

Fortune  print


The impact of the coronavirus extends far beyond health; it is also disrupting global supply chains and, as a result, international economies.

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Coronavirus likely to affect timing of phase one trade deal

Marketplace  radio


The spread of the coronavirus is expected to slow down the trade deal between the U.S. and China and the predicted economic impact of that deal for both nations.

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Alibaba Aims to Deliver with $16bn Courier Venture

Financial Times  online


Alibaba's annual Singles' Day shopping event.

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The Surprise of e-Commerce Delivery

The Robin Report  online


E-commerce brands’ business models are getting more interesting. If you are an investor, these are fundable businesses.

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Online shopping and fast shipping, what happens when things go south?

INFORMS Resoundingly Human Podcast Series  radio


With online retailers like Amazon delivering nearly everything often within a day or two of ordering it, what happens if access to expedited shipping were to suddenly and unexpectedly stop?

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Businesses that Experience Delivery Outages Feel Long-term Impact

Atlanta Business Chronicle  online


Recent research co-authored by Emory University professor Ruomeng Cui shows that the ability to deliver products to customers quickly and efficiently impacts revenue and retention rates directly and significantly.

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Logistics Strategy on Retail Platforms

Harvard Business Review China  print


How online retail platforms compete over logistics strategy.

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Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.

KelloggInsight  online


Social media data can help predict consumer demand, and using advanced algorithms is key to the improvements.

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What Makes an Online Flash Sale Successful?

KelloggInsight  online


What can predict a deal’s success? When ratings and reviews aren’t enough, showing that a deal is popular can convince others to buy.

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New Research Looks At Ways To Help Stop Airbnb Racial Discrimination

U.S. National Public Radio  radio


Airbnb has come under fire in the last year following reports that hosts are less likely to rent to African-Americans compared to whites. New research looked at ways to address the discrimination.

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A Better Way to Fight Discrimination in the Sharing Economy

Harvard Business Review  online


The sharing economy has a discrimination problem. Studies have shown that the sharing economy isn’t as open as we think.

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