Ruomeng Cui 
Assistant Professor of Information Systems & Operations Management | Emory University, Goizueta Business School
Atlanta, GA, UNITED STATES
Spotlight
Biography
Ruomeng Cui completed her PhD in operations management at Northwestern University Kellogg School of Management in 2014. Ruomeng Cui is an Assistant Professor in the Department of Information System and Operations Management at the Goizueta Business School, Emory University. In her research, Professor Cui investigates how operations strategies create value in digital retail and platform markets. Her research has been recognized by various prizes including 2019 INFORMS Junior Faculty Interest Group (JFIG) Paper Competition award, 2019 M&SOM Practice-Based Paper Competition award, 2017 INFORMS Behavioral Section Best Working Paper award, and 2014 POMS Supply Chain Management Student Paper Competition award. Professor Cui’s research has been widely covered by the media, including US National Public Radio, HBR, HBR China, and Financial Times.
Areas of Expertise (5)
Supply Chain
Operations Strategy
Digital Retail
Platform Markets
Data-driven
Education (2)
Northwestern University, Kellogg School of Management: PhD, Operations Management 2014
Tsinghua University: BSc, Industrial Engineering 2009
Links (2)
Media Appearances (11)
From apple juice to antibiotics: Coronavirus epidemic could cause U.S. shortages
Fortune print
2020-02-15
The impact of the coronavirus extends far beyond health; it is also disrupting global supply chains and, as a result, international economies.
Coronavirus likely to affect timing of phase one trade deal
Marketplace radio
2020-02-14
The spread of the coronavirus is expected to slow down the trade deal between the U.S. and China and the predicted economic impact of that deal for both nations.
Alibaba Aims to Deliver with $16bn Courier Venture
Financial Times online
2019-11-11
Alibaba's annual Singles' Day shopping event.
The Surprise of e-Commerce Delivery
The Robin Report online
2019-09-22
E-commerce brands’ business models are getting more interesting. If you are an investor, these are fundable businesses.
Online shopping and fast shipping, what happens when things go south?
INFORMS Resoundingly Human Podcast Series radio
2019-09-20
With online retailers like Amazon delivering nearly everything often within a day or two of ordering it, what happens if access to expedited shipping were to suddenly and unexpectedly stop?
Businesses that Experience Delivery Outages Feel Long-term Impact
Atlanta Business Chronicle online
2019-03-25
Recent research co-authored by Emory University professor Ruomeng Cui shows that the ability to deliver products to customers quickly and efficiently impacts revenue and retention rates directly and significantly.
Logistics Strategy on Retail Platforms
Harvard Business Review China print
2018-11-01
How online retail platforms compete over logistics strategy.
Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.
KelloggInsight online
2017-09-06
Social media data can help predict consumer demand, and using advanced algorithms is key to the improvements.
What Makes an Online Flash Sale Successful?
KelloggInsight online
2017-06-06
What can predict a deal’s success? When ratings and reviews aren’t enough, showing that a deal is popular can convince others to buy.
New Research Looks At Ways To Help Stop Airbnb Racial Discrimination
U.S. National Public Radio radio
2017-03-02
Airbnb has come under fire in the last year following reports that hosts are less likely to rent to African-Americans compared to whites. New research looked at ways to address the discrimination.
A Better Way to Fight Discrimination in the Sharing Economy
Harvard Business Review online
2017-02-27
The sharing economy has a discrimination problem. Studies have shown that the sharing economy isn’t as open as we think.
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