Saloni Firasta Vastani

Associate Professor in the Practice of Marketing Emory University, Goizueta Business School

  • Atlanta GA

Pricing Strategy, Marketing, and Analytics

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Emory University, Goizueta Business School

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Biography

Dr. Saloni Firasta Vastani joined the faculty in 2016 after an extensive career in corporate America. In her 20-year career, Vastani has developed expertise in business strategy, pricing, and analytics. She has experience in the travel and technology industries in both domestic and international markets including South America, Asia, and Europe. She has solved business problems through insightful data analytics, grounded research, and leading cross-functional teams to implement the strategy. Notable clients include Bain Capital, Riverside Private Equity, BCD Group, Deloitte, and The Weather Channel.

Vastani’s research interests are focused on pricing strategy and innovation management. She is interested in how buyers consciously and subconsciously process price information, remember it, and use it to make purchase decisions. Her work is published in both academic and business journals. Vastani teaches a course in Pricing Strategy and Analytics. She is a frequent speaker in both, industry and academic environments on Revenue Management Strategy, Pricing Analytics, and Leadership.

Over the years, Vastani has served in leadership roles at Fortune 100 companies such as American Airlines and Verizon. Vastani started her career at American Airlines and was responsible for bringing financial discipline into American Airline's processes. At Verizon, she successfully launched B2B products into the market and was the pricing leader over Internet products. She has also been a part of M&A deals and founded a start-up company

Vastani is passionate about community service and serves as an advisory board member for JScreen, a public health initiative by Emory University and the Marcus Foundation. Previously, she served as an advisory board member for Persian Initiative at Michael C. Carlos Museum and Diabetes Leaders Forum at the Centers for Disease Control (CDC).

Education

Georgia State University

Doctorate

Business Administration

2015

Goizueta Business School, Emory University

MBA

1995

University of Bombay

BBA, Accounting

1993

Areas of Expertise

Monetization Models
International Marketing
Customer Segmentation
Predictive Analytics
Market Research
Pricing Strategy

Publications

Role of customer attributes on absolute price thresholds

Journal of Services Marketing

Saloni Firasta-Vastani & Kent Monroe

2019-09-05

This paper aims to examine how customer heterogeneity influences absolute price thresholds in a service industry.

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Balancing Coordination and Autonomy During Post-Acquisition Within A High-Tech FirmBalancing Coordination and Autonomy During Post-Acquisition Within A High-Tech Firm

International Journal of Innovation Management ·

Saloni Firasta-Vastani, N Barqawi, K Syed, L Mathiassen

2016-04-15

Drawing on dynamic capability theory (DCT) and focusing on structural integration and informal coordination, we study how the two management teams collaborated over a two-year period to sustain SmartTech’s innovation capability while at the same time leveraging it as part of GlobalTech’s position and future path. In conclusion, we present a process model with related action strategies for how organizations can orchestrate a dynamic capability to manage the coordination-autonomy dilemma post-acquisition.

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In the News

Even as food prices rise, consumers aren't stopping shopping

NPR  radio

2022-11-22

With food prices increasing, a traditional Thanksgiving dinner will cost more this year. About 20% more, according to the Farm Bureau.

Consumers continue to shop despite the rise in prices, according to Dr. Saloni Firasta Vastani, a professor at Emory’s Goizueta Business School.

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Thanksgiving Prices

Newsy  tv

2022-11-22

Newsy Weekend Debrief 11 20 22 GBS Vastani

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Inflation and Prices

WSB  tv

2022-01-28

Some coverage on WSB TV on what is driving prices up and causing inflation. Labor shortage plus supply chain issues are the key culprits. Why is the labor force is not back?

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