2 min
The continued spread of measles is drawing attention to both disease prevention and how health officials explain risks to the public. The Centers for Disease Control and Prevention reported 4,852 confirmed U.S. cases through October 29, more than twice the 2,289 cases recorded during all of 2025. With 96% of this year’s cases associated with outbreaks, the figures underscore the importance of helping communities understand how the disease spreads and who faces the greatest risks. Measles spreads through the air and can cause complications including pneumonia and brain inflammation. Young children, pregnant women and people with weakened immune systems are among those at higher risk of severe complications. The CDC identifies vaccination as the best protection, with two doses of the measles, mumps and rubella vaccine approximately 97% effective at preventing measles. Communicating those facts clearly gives families a foundation for discussing their circumstances with health professionals. The communication challenge extends beyond publishing case totals. Families need understandable explanations of what an exposure means, how local conditions affect their risk and where to turn with questions. Effective outreach must also distinguish established evidence from uncertainty, acknowledge concerns respectfully and explain the reasoning behind recommendations. Those tasks become particularly consequential when people encounter conflicting claims about the same disease. How can health professionals communicate urgency while building trust? Dr. Zach Jenkins, professor of pharmacy practice at Cedarville University, has training and clinical experience in infectious diseases and has helped community stakeholders, policymakers and media outlets understand public health issues. His background provides a relevant perspective on explaining outbreak risks and translating medical evidence into information families can use.



