- Does comScore video metrix include mobile video views?
Comscore Video Metrix Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and OTT devices.Premium video content and advertising can be strategically planned, bought and sold across platforms using digital-exclusive and TV-comparable GRP metrics. Video Metrix Multi-Platform offers unduplicated, person-level video audience measurement across digital content and ads, providing insight into audience size, reach, engagement and demographic composition. Holistic View Across Devices: Gain a complete view of audiences’ video consumption with comprehensive coverage of the desktop, mobile, and OTT ecosystem. Unduplicated, Person-Centric Data: Get unduplicated, person-level insights.
- Does comScore measure mobile traffic?
Yes, Comscore helps understand the total mobile audience behavior across browsers and apps. Comscore Mobile Metrix captures total mobile audience behavior on browsers and apps across smartphones and tablets. Comprehensive reporting provides metrics such as reach, unique users, page views, browsing duration, demographics and average daily visitors. With Mobile Metrix, publishers and content owners can demonstrate the value of their mobile app and mobile website audiences. Agencies and advertisers can strategically plan and buy advertising on mobile platforms to reach their target audiences.
- What does comScore do?
We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Comscore is the trusted currency for planning, transacting, and evaluating media across platforms. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment.Plan: Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth.Transact: Build your business around the transformative currency for media measurement in a cross-platform world.Evaluate: Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence.
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