In 1965, the University of California, Irvine was founded with a mission to catalyze the community and enhance lives through rigorous academics, cutting-edge research, and dedicated public service. Today, we draw on the unyielding spirit of our pioneering faculty, staff and students who arrived on campus with a dream to inspire change and generate new ideas. We believe that true progress is made when different perspectives come together to advance our understanding of the world around us. And we enlighten our communities and point the way to a better future. At UCI, we shine brighter.

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Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat

Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy

A meta-analytic synthesis of the question–behavior effect

Consumer Attitudes and Intentions Regarding Environmental Behaviors: Effects of Firm-Stated Motives

Consumer Well-Being: Effects of Subgoal Failures and Goal Importance

With a 30-year career dedicated to excellence in scholarship and business education, Eric R. Spangenberg has served The Paul Merage School of Business at the University of California, Irvine, as dean since June 2014.

Dr. Spangenberg earned his PhD from the University of Washington in 1990 and joined the faculty at the Carson College of Business at Washington State University (WSU) where he was named the Maughmer Freedom Philosophy Chair and Professor of Marketing in 2003. He also served as dean of the Carson College from 2005 to 2014. International appointments include a Fulbright International Education Administrator position in France and Germany in 2014 and a Permanent Visiting Faculty position in the Center for Customer Insight at the University of St. Gallen in Switzerland since 2010.

Spangenberg is an active volunteer for the Association to Advance Collegiate Schools of Business (AACSB), the largest and most prestigious international accrediting body for business schools. He has served as an accreditation mentor and reviewer to numerous schools around the world, and was elected to the AACSB Board of Directors in 2017.

At UC Irvine, Spangenberg has led several initiatives, including engaging and strengthening ties with the external business community both locally and abroad. He has motivated strategic curricular updates to the MBA as well as development of a hybridized (partially online), part-time MBA program, one-year specialized masters programs in finance, data analytics and entrepreneurship, and a completely online minor in undergraduate business to help meet the University's demand for business programs. International expansion initiatives include an international residential for undergraduates and several additional residentials for MBAs including unique programs in Cuba and Israel. Executive Education programs have doubled since 2014 through partnerships with local Orange County businesses as well as with Swiss, Korean, and Chinese universities. He oversaw the Merage School strategic planning process articulating a clear vision and reward structure; led development of a differentiation strategy for the School; successfully navigated a (once a decade) UC Senate school review; and established an AACSB plan and process ensuring successful maintenance of accreditation. He has also prioritized the recruitment of faculty and students across several disciplines and programs thereby enriching diversity of the Merage School community.

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An Artist Asks, What Is Luxury Without the Logos?

Costco Anywhere Visa® Card by Citi

UCI business dean: ‘Going out to shop is just not going to be as enjoyable’

In-person 'retail therapy' may be gone for good

What’s next: The future of retail

New UCI Biz School Dean Brings International Experience

Job-searching during a pandemic: local career advisors are guiding their graduates

Professor of Marketing and Psychological Science; Academic director for the Center for Global Leadership

Shopping with Aroma | Dr. Eric Spangenberg | Language of Aroma Outtake

On behalf of the UC Irvine, Paul Merage School of Business, Dean Eric Spangenberg would like to wish everyone a Happy Thanksgiving.

Visit UCI Merage on YouTube: https://www.youtube.com/ucimerage. Learn more about the UC Irvine Paul Merage School of Business: http://www.merage.uci.edu.

Video by University Advancement

Happy Thanksgiving from UCI Merage School

Join Dean Eric Spangenberg and Bay Area alumni ambassador, Theresa Wang '14, for a conversation with

James Bennan '87
Chief Operating Officer - Adult Services, UCSF Medical Center
COVID-19 Incident Commander

Pat Salber '99
Editor-in-Chief - The Doctor Weighs In
Chair - MedShare

Prakash Gupta '09
Founding Chief Revenue Officer - Turing

The panel will discuss leadership in the face of the COVID-19 pandemic, how the world of business and healthcare is adjusting and how the Bay Area marketplace in shifting amidst this uncertain time. Throughout the discussion, the panelists will field questions from viewers.

Dean's Suite Virtual Series - Leadership in the face of the COVID-19 pandemic.

Dean Eric Spangenberg and the Merage School Faculty and Staff wish you a warm and magical holiday season!

Front row: Duygu Akdevelioglu, PhD Program; Federico Bambaca, PhD Program; Eric Spangenberg, Dean; Amanda Geig, BA ’16; Zack Tran, MBA ’16

Back row: Jon Kaplan, Full-Time MBA Program; Patricia Wellmeyer, MPAc Program; David Knuff, Executive Education; Rick So, Undergraduate Program; Chris Kovitz, MBA Career Center; Irene Anguiano, MBA ’16; Tom Wagner, MBA ’89; Mary Gilly, Sr. Associate Dean; Tony Hansford, Part-Time and Executive MBA Program; and Barbra Marangell, External Relations

Holiday Greetings from UCI Paul Merage School of Business

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