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University of Florida experts are available to provide analysis and commentary on a wide variety of important topics. Use the search bar or browsing options below to narrow down your search. All expert profiles contain a contact button to connect. All inquiries are monitored by our media relations team to ensure a prompt response.
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Yan Wang

Yan Wang

Associate Professor

Yan Wang's research focuses on developing and applying computational tools to quantity and manage urban resilience to disruptions.

Spatial PlanningApplied AIClimate AdaptationRisk CommunicationCrisis Informatics
Robert Judin

Robert Judin

Lecturer

Robert Judin has more than 10 years of experience in sports relating to marketing, PR, NIL, corporate partnerships and branding.

Corporate PartnershipsGraphic DesignSports PRSports MarketingName, Image, and Likeness
Juliana Fernandes

Juliana Fernandes

Assistant Professor

Juliana Fernandes is an expert in the uses and effects of negative information in persuasive communication messages.

Social MediaMedia TrustMisinformationAdvertising StrategyPolitical Advertising
Erin Westgate

Erin Westgate

Assistant Professor

Erin Westgate studies boredom, interest, and thinking (...and why it's so hard for so many people).

HappinessBoredomEmotionSocial PsychologySocial Cognition
Shu He

Shu He

Assistant Professor

Shu He researches information systems and the impact of emerging technologies on firm strategy, consumer behavior and societal implications.

Digital PlatformsE-Commerce StrategyInformation SecuritySocial Media Analytics
Kevin Folta

Kevin Folta

Professor

Kevin Folta is an expert in biotechnology. He also farms and has a background in communication.

SequencingHerbicidesFruit cropsFlorida applesLow-chill fruit
Verity Mathis

Verity Mathis

Mammals Collections Manager

Verity Mathis manages the Florida Museum Mammalogy Collections, taking care of over 35,000 specimens of mammals from around the world.

BatsGeneral Mammal InformationMuseum CollectionsNatural History Museumsrodents
Woochoel Shin

Woochoel Shin

Associate Professor

Woochoel Shin is an expert in online advertising, media platforms, online reviews, as well as distribution channels and store brands.

Distribution ChannelsMedia PlatformsCompetitive Product PolicyInternet AdvertisingAdvertising Strategy
Ann Searight Christiano

Ann Searight Christiano

Director | Clinical Professor

Ann Christiano is a leading expert in public interest communications.

Social ChangePublic Interest CommunicationsPublic Relations StrategyPublic Relations WritingPublic Relations
Richard Lutz

Richard Lutz

Professor | Chair

Richard Lutz’s research addresses experiential consumption, customer donation decisions, and social media's effects on purchase behavior.

Advertising ResponseConsumer BehaviorServices MarketingBusiness