Villanova University was founded in 1842 by the Order of Saint Augustine. To this day, Villanova’s Augustinian Catholic intellectual tradition is the cornerstone of an academic community in which students learn to think critically, act compassionately and succeed while serving others. Villanova prepares students to become ethical leaders who create positive change everywhere life takes them.


The strength of the Villanova experience comes in part from the University’s welcoming community. All members are bonded together by a shared responsibility to uphold the ideals of Saint Augustine and let the principles of truth, unity and love guide their lives. The Villanova community helps students grow intellectually, professionally and spiritually, and challenges them to reach their full potential.


The University’s rigorous academic experience, rooted in the liberal arts, forms an environment in which students and professors are partners in learning. The Villanova community is dedicated to providing a personalized experience that fosters every student’s intellectual and spiritual well-being. As part of their education, students are encouraged to enrich their own lives by working for those in need. Through academic and service programs, students use their knowledge, skills and compassion to better the world around them.


There are more than 10,000 undergraduate, graduate and law students in the University’s six colleges—the College of Liberal Arts and Sciences, the Villanova School of Business, the College of Engineering, the College of Nursing, the College of Professional Studies and the Villanova University Charles Widger School of Law. These colleges are the setting for an experience that develops both the heart and the mind, and creates the atmosphere where students are called to ignite change.


Villanova University is located in a suburban community 12 miles west of Philadelphia, Pa.

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The Christian R. and Mary F. Lindback Foundation

2017 Lindback Award for Teaching Excellence, Winner

2014 Thomas J. Carmody, Jr. Award

2012 Gerald Dougherty Teaching Excellence Award

2007 Emerald Literati Highly Commended Award

2006 Development of Teaching Innovation Award

Center for Responsible Leadership and Governance

2006 Research Excellence Award

‘market u’, Marketing Student Engagement Initiative - Developer, Team Leader and Coordinator

Course Coordinator, Competitive Effectiveness

The BOP consumer's ethical evaluation of target marketing

Consumer evaluation of target marketing to the bottom of the pyramid

“Lose 30 lbs in 30 days” Assigning responsibility for deceptive advertising of weight-loss products

An Empirical Examination of a Multinational Ethical Dilemma: The Issue of Child Labor

The influence of a retailer's corporate social responsibility program on re-conceptualizing store image

Cause-related marketing: An exploratory study of campaign donation structures issues

Julie Pirsch, PhD, is Associate Dean of Teaching & Learning, Associate Faculty Director of the Center for Marketing and Consumer Insights and Teaching Professor of Marketing & Business Law at Villanova School of Business (VSB). Her position as Associate Dean of Teaching and Learning makes her an ideal media source on experiential teaching and learning initiatives and best practices related to the student experience across undergraduate, graduate and executive programs. She is also an expert on product marketing and new product development.

Pirsch also serves as Faculty Director of the Summer Business Institute at Villanova School of Business, a full-time, 16-credit program for non-business majors focused on finance, economics, accounting, marketing, management, and corporate responsibility.

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Marketing

Experiential Teaching Methods

New Product Development

Villanova University Center for Marketing and Consumer Insights

Senior Associate Dean for Teaching and Programs; Associate Faculty Director, Center for Marketing & Consumer Insights; Teaching Professor, Marketing & Business Law | Villanova School of Business

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