The growth of the non-institutional lenders and funding providers as a source of funds for the independent real estate investor has risen astronomically year over year since 2006. As these non-institutional entities have grown in size their participation as a share of the money provided to borrowers and entrepreneurs has rocketed. With every, crowdfunder, IRA investor, Private Lender, and Hedge Fund competing for attention and market share within their niche as well as with all other funding sources, getting access to funding has become time consuming, chaotic and confusing. To solve this challenge REIFA (Real Estate Investment and Funding Association) was created. A non-profit (applied for) trade association. In order that the real estate borrowers and entrepreneurs could share information on, and be educated about, the best sources of funds and funding for their properties and projects. In addition, providing a place where those funding providers could establish their credibility and authority as a legitimate and trusted authority by providing valuable training and education to borrowers and entrepreneurs in addition to offering money for deals.