Southern Utah University is a caring campus community where students come to explore their interests and prepare for meaningful careers and life experiences. With more than 145 undergraduate programs* and 18 graduate and certificate programs across six academic colleges, SUU proudly offers world-class, project-based learning opportunities where students gain professional experience before entering the job market.

Located in the world’s best backyard, SUU is the University of the Parks thanks to its close proximity to several outdoor recreational areas and its educational partnerships with the National Park Service. SUU’s safe, residential campus allows students - more than 10,000 - to create lifelong friendships along with once-in-a-lifetime outdoor adventures in conjunction with innovative academic endeavors.

Southern Utah University

New Row

Contact expert @[Full Name](fullname), @[Job Title](job_title) at @[Organization](organization) for media, speaking, professional opportunities and more.

@[Full Name](fullname) at @[Organization](organization) | Contact Form

Expert Inquiry

Open Sans

SUU College of Humanities & Social Sciences, 2024

Innovative Pedagogy Award

SUU College of Humanities & Social Sciences, 2019

Early Career Award

AEJMC National Conference, Visual Communication Division, 2018

Top Faculty Paper (second place)

Kappa Tau Alpha Journalism/Mass Communication Academic Honor National Society, 2016-2017

Top Scholar

Association for Education in Journalism and Mass Communication : Member

Make a Charitable Birthday Wish on Facebook: An Extended Theory of Planned Behavior

Temporal Distance and Message Concreteness in Facebook Ads: The Moderating Effects of Social Distance.

Understanding social influence in Facebook fundraising: Relationship strength, immediacy of needs, and number of donations

Show products or show people: an eye-tracking study of visual branding strategy on Instagram

Effects of Instagram User-Generated Content on Travel Inspiration and Planning: An Extended Model of Technology Acceptance

COMM 1450 Introduction to Advertising and Public Relations

COMM 3020 Communication Research

COMM 3080 Digital Design

COMM 3150 Nonverbal Communication

COMM 4030 Social Media Management

COMM 6850 Individual Graduate Research

COMM 6150 - Visual Literacy and Application

COMM 4040 Advertising Psychology

Dr. Lijie Zhou is an Associate Professor from the Communication Department at Southern Utah University. His teaching emphases include: quantitive communication research, visual literacy and application, social media management, digital design, advertising psychology, and nonverbal communication.   

Dr. Zhou's research, primarily rooted in strategic communication, centers on visual communication, structural equation modeling, visual branding, and psychological reactions to persuasive messages. He has done a wide range of strategic communication research in crisis communication, virtual reality advertising, interactive marketing, eye-tracking experiments, visual branding, native advertising, and social media fundraising.

Under the direction of Dr. Zhou, the Visual Communication Research Lab from the Communication Department at Southern Utah University has grown from a screen-based eye-tracking system to a research lab with multiple eye-tracking systems integrated with virtual reality, screens, mobile devices, and research-based data collection and analysis software. The lab can be used for conducting research projects by employing cutting-edge technologies such as eye-tracking, haptic feedback, motion capture, biometry systems, and virtual reality platforms.

Dr. Lijie Zhou earned a Bachelor of Science in Computer Science from Xinjiang University, a Master of Science in Mass Communication from Arkansas State University, and a Ph.D. in Mass Communication from The University of Southern Mississippi.

Visual Communication Devices

Eye Tracking Technology

Consumer Behavior

Planned Behavior

Virtual Reality (VR)

Lijie Zhou Photography

ResearchGate

Communication Faculty Achievements in Research and Innovation

SUU Partners with UNLV for Annual Research Collaboration

SUU Introduces State-of-the-Art Social Brand and Visual Communication Research Labs

New Software Installed for SUU Communication Department

Eye tracker lab and digital branding lab funds

HSS Summer Research Grant

Associate Professor of Professional Communications

About SUU:
Southern Utah University is a caring campus community where students come to explore their interests and prepare for meaningful careers and life experiences. Offering more than 150 undergraduate programs, 32 graduate and certificate programs, as well as a professional doctorate degree across seven academic colleges, SUU proudly offers world-class, project-based learning opportunities where students gain professional experience before entering the job market.

Located in the world’s best backyard, SUU is the University of the Parks® thanks to its close proximity to several outdoor recreational areas and its educational partnerships with the National Park Service. SUU’s safe, residential campus allows students - more than 12,000 - to create lifelong friendships along with once-in-a-lifetime outdoor adventures in conjunction with innovative academic endeavors.

⚡Come soar with us at https://www.suu.edu/

Connect with Southern Utah University:
Visit SUU's website: https://www.suu.edu/
Follow SUU on Instagram: https://www.instagram.com/suutbirds/
Follow SUU on Facebook: https://www.facebook.com/SUUTBirds/
Follow SUU on Twitter: https://twitter.com/suutbirds
Subscribe to SUU on YouTube: https://www.youtube.com/user/SUUTbirdsOfficial?feature=watch

HR Working at SUU - Lije Zhou

Select Inquiry Type