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Featured Post from University of Delaware
Ghoulish discovery: Exploring YouTube's role in the rise of belief in the paranormal
University of Delaware professor explores the video platform's ability to convince viewers that ghosts and UFOs are real
Oct 10, 2024
2 min
In recent years, YouTube has become an influential platform for various communities, notably for enthusiasts of the paranormal and ghosts. Paul Brewer, University of Delaware communication professor, set out to see how this happens and what we can learn from this in terms of how individuals perceive other messaging that may sit at the fringes of mainstream belief.
During the 1990s, a big wave of research erupted on how media messages might influence people's belief in paranormal topics with popular television shows like “Alien Autopsy” and “Crossing Over with John Edwards.” A second wave of research occurred in the mid-2000s in response to cable television series such as “Ghost Hunters” and “Finding Big Foot.”
Since then, the media landscape has evolved beyond traditional outlets like print, television and radio to include multimedia, such as YouTube, TikTok and other platforms. In his latest work, published in the journal Cyberpsychology, Behavior and Social Networking, Brewer looked beyond consuming paranormal television to include the use of social media, especially YouTube.
“If you think about the paranormal, YouTube is a platform that seems like an especially plausible candidate to shape people's beliefs because seeing is believing—and it is a very visual storytelling medium,” said Brewer. "It’s not just a fun, kooky idea to study. About half the public believes in UFOs and almost half the public believes in ghosts and haunted houses, even though these phenomena aren't recognized by mainstream science."
By way of example, Brewer pointed to a fictional documentary-style show that claimed the National Oceanic and Atmospheric Administration (NOAA) knew about mermaids and was hiding evidence for them, including real video footage. The show included disclaimers, but viewers ignored them, revealing an important detail about the power of belief.
Brewer is available to speak more broadly on the topic and his findings. He can be contacted by emailing mediarelations@udel.edu.
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The Business of Youth Soccer and Youth Sports Participation
With the 2026 FIFA World Cup less starting this week, the University of Delaware's John Allgood is available to discuss the business of soccer, youth sports participation and the tournament's impact on communities and the economy. A former United Soccer League top executive and instructor of sport management, Allgood has firsthand experience in both the business and development sides of the sport. Through his experience as a USL franchise owner, Allgood can discuss the World Cup’s economic impact and why the sport is a unifying force. He can discuss how the World Cup will boost participation and fan interest in soccer, especially among youth players. Allgood can address the tiered structure of soccer in the U.S., including the pay-to-play system in youth soccer that is different from development models in other countries. To arrange an interview with Allgood, send an email to MediaRelations@udel.edu.
1 min
World Cup 2026: Former soccer executive analyzes tournament economics and youth soccer structure
With the 2026 FIFA World Cup days away, the University of Delaware's John Allgood is available to discuss the business of soccer, youth sports participation and the tournament's impact on communities and the economy. As a former United Soccer League (USL) top executive, Allgood brings firsthand experience and knowledge of the commercial operations and development sides of the sport. He also currently serves as an instructor of sport management at UD. Areas of expertise relevant to the World Cup include: • Economic impact: How the tournament will drive local revenue. • The business of soccer: Sports marketing and the commercialization of global sports entertainment. • U.S. youth soccer: The tiered structure of soccer in the U.S., including the pay-to-play system in youth soccer that is different from development models in other countries. • Participation and interest: How the World Cup will boost participation and fan interest in soccer, especially among youth players. • Soccer as a unifying force: The sports' social impact and how it brings people together. To reach Allgood directly and arrange an interview, click the "contact" button on his profile. Interested journalists can also send an email to mediarelations@udel.edu.
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Concussions in soccer featured
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1 min
The Business of Youth Soccer and Youth Sports Participation
With the 2026 FIFA World Cup less starting this week, the University of Delaware's John Allgood is available to discuss the business of soccer, youth sports participation and the tournament's impact on communities and the economy. A former United Soccer League top executive and instructor of sport management, Allgood has firsthand experience in both the business and development sides of the sport. Through his experience as a USL franchise owner, Allgood can discuss the World Cup’s economic impact and why the sport is a unifying force. He can discuss how the World Cup will boost participation and fan interest in soccer, especially among youth players. Allgood can address the tiered structure of soccer in the U.S., including the pay-to-play system in youth soccer that is different from development models in other countries. To arrange an interview with Allgood, send an email to MediaRelations@udel.edu.
1 min
World Cup 2026: Former soccer executive analyzes tournament economics and youth soccer structure
With the 2026 FIFA World Cup days away, the University of Delaware's John Allgood is available to discuss the business of soccer, youth sports participation and the tournament's impact on communities and the economy. As a former United Soccer League (USL) top executive, Allgood brings firsthand experience and knowledge of the commercial operations and development sides of the sport. He also currently serves as an instructor of sport management at UD. Areas of expertise relevant to the World Cup include: • Economic impact: How the tournament will drive local revenue. • The business of soccer: Sports marketing and the commercialization of global sports entertainment. • U.S. youth soccer: The tiered structure of soccer in the U.S., including the pay-to-play system in youth soccer that is different from development models in other countries. • Participation and interest: How the World Cup will boost participation and fan interest in soccer, especially among youth players. • Soccer as a unifying force: The sports' social impact and how it brings people together. To reach Allgood directly and arrange an interview, click the "contact" button on his profile. Interested journalists can also send an email to mediarelations@udel.edu.