Examining Harris’s Media Strategy

Oct 15, 2024

1 min

The Wall Street Journal talked to Mark Lukasiewicz, dean of the Lawrence Herbert School of Communication, about Vice President Kamala Harris’s media strategy in the weeks leading up to Election Day.

Up to now, Harris has been selective about media. She was recently interviewed on 60 Minutes and the hit podcast Call Her Daddy, and she is in New York to appear on The Howard Stern Show and The Late Show with Stephen Colbert.

“That does increase the risk level for the campaign on each singular appearance,” said Dean Lukasiewicz. “If the candidate does an interview that doesn’t go well, there are fewer opportunities to clean that up, to correct that record.”

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Mark Lukasiewicz

Dean, The Lawrence Herbert School of Communication

Dean Lukasiewicz is a veteran producer, journalist, and media executive. Before joining Hofstra, he was SVP of specials at NBC News.

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