Examining Harris’s Media Strategy

Oct 15, 2024

1 min

Mark Lukasiewicz

The Wall Street Journal talked to Mark Lukasiewicz, dean of the Lawrence Herbert School of Communication, about Vice President Kamala Harris’s media strategy in the weeks leading up to Election Day.



Up to now, Harris has been selective about media. She was recently interviewed on 60 Minutes and the hit podcast Call Her Daddy, and she is in New York to appear on The Howard Stern Show and The Late Show with Stephen Colbert.


“That does increase the risk level for the campaign on each singular appearance,” said Dean Lukasiewicz. “If the candidate does an interview that doesn’t go well, there are fewer opportunities to clean that up, to correct that record.”

Connect with:
Mark Lukasiewicz

Mark Lukasiewicz

Dean, The Lawrence Herbert School of Communication

Dean Lukasiewicz is a veteran producer, journalist, and media executive. Before joining Hofstra, he was SVP of specials at NBC News.

news platformsnews industryBroadcast NewsDigital MediaMedia Ethics

You might also like...

Check out some other posts from Hofstra University

1 min

Bill Introduced to Make President’s Birthday a Federal Holiday

Dr. Meena Bose, Hofstra University professor of political science, executive dean of the Public Policy and Public Service program, and director of the Kalikow Center for the Study of the American Presidency, was interviewed by the Oswego County Palladium-Times about a bill introduced by Rep. Claudia Tenney (R-Cleveland) that would make President Donald Trump’s birthday a national holiday. The effort to make Trump’s birthday a holiday isn’t necessarily surprising, but the controversial nature of his presidency means it will probably never happen, said Dr. Bose.

1 min

Don’t Write Off Hochul Just Yet

Lawrence Levy, associate vice president and executive dean of the National Center for Suburban Studies, wrote an opinion piece for the Times Union: “Commentary: Don’t write off Hochul just yet.” He was also interviewed by Newsday about Lt. Gov. Antonio Delgado jumping into the governor’s race. Levy said Delgado has to be viewed as a “deep underdog.” His name recognition is low and Hochul already has $16 million in campaign funds, to Delgado’s $969,000. “Delgado has spent a lot of time traveling the state as lieutenant governor but I’m not sure what kind of network he built up,” Levy said.

View all posts