Examining Harris’s Media Strategy

Oct 15, 2024

1 min

Mark Lukasiewicz

The Wall Street Journal talked to Mark Lukasiewicz, dean of the Lawrence Herbert School of Communication, about Vice President Kamala Harris’s media strategy in the weeks leading up to Election Day.



Up to now, Harris has been selective about media. She was recently interviewed on 60 Minutes and the hit podcast Call Her Daddy, and she is in New York to appear on The Howard Stern Show and The Late Show with Stephen Colbert.


“That does increase the risk level for the campaign on each singular appearance,” said Dean Lukasiewicz. “If the candidate does an interview that doesn’t go well, there are fewer opportunities to clean that up, to correct that record.”

Connect with:
Mark Lukasiewicz

Mark Lukasiewicz

Dean, The Lawrence Herbert School of Communication

Dean Lukasiewicz is a veteran producer, journalist, and media executive. Before joining Hofstra, he was SVP of specials at NBC News.

news platformsnews industryBroadcast NewsDigital MediaMedia Ethics
Powered by

You might also like...

Check out some other posts from Hofstra University

1 min

Blizzard of ’26 – One for the History Books

“The blizzard of ‘26 will be remembered in meteorology circles,” Dr. Jase Bernhardt told Newsday about the historic storm this week that dropped approximately 30 inches of snow on parts of Long Island. The Hofstra University associate professor of geology, environment, and sustainability and director of meteorology explained the blizzard hit what’s known as the “70/40 benchmark." That’s 40 degrees north latitude and 70 degrees west longitude, geographic coordinates for a spot over the Atlantic Ocean: “That’s the sweet spot,” said Dr. Bernhardt. “Say it tracks 50 miles south and east, that means the heaviest snow shifts farther away. If it tracks closer, oftentimes, it’s bringing in warm air closer to the center [of the storm], and if it tracks too close, it might yield heavy precipitation, but it’s going to be too warm for all snow.”

1 min

Pennsylvania Officials Highlight Snow Squall Safety

Research by Dr. Jase Bernhardt, Hofstra University associate professor of geology, environment, and sustainability, was recently highlighted during a press conference held by several state agencies in Pennsylvania on snow squall safety. The Pennsylvania Department of Transportation (PennDOT), Pennsylvania Turnpike Commission (PA Turnpike), Pennsylvania Emergency Management Agency (PEMA), Pennsylvania State Police (PSP), and the National Weather Service (NWS) highlighted investments by Governor Josh Shapiro’s administration that have led to an average of 7% fewer winter crashes and a 34% decrease in serious injuries and fatalities in those crashes. Media outlets that covered the press conference included the Times News Online.

1 min

School District Faces an Impossible Choice in Fight Over Mascot Name

Education Professor Alan Singer was interviewed by Newsday about the Connetquot School District on Long Island being threatened with funding cuts if it does not reinstate its old mascot name, the Thunderbirds. The name change to T-Birds was made in 2022 to comply with the state’s ban on Native American mascots and other imagery in public schools.

View all posts