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Experts in the Media: Before Kickoff Media Went to the Experts at TCU for Some Super Bowl Insight

Feb 12, 2025

2 min

Dustin Hahn


The lead up to last Sunday's Super Bowl was tremendous.  All eyes and an enormous global audience were all fixated on the big game in New Orleans.


With the Kansas City Chiefs looking to make history, the Philadelphia Eagles looking for revenge and with President Trump and Taylor Swift in attendance - the attention from media was overwhelming.


When Newsweek needed some expert insight and perspective - they connected immediately with TCU's Dustin Hahn.



Last year's Super Bowl LVIII ranked as the most-watched Super Bowl of all time, according to findings from Nielsen's National panel measurement.

Dr. Dustin Hahn, associate professor of film, television and digital media in the Bob Schieffer College of Communication at Texas Christian University, told Newsweek the Super Bowl could see a decline in viewership because fans are tired of seeing the Chiefs in the Super Bowl. Plus, excitement about Taylor Swift's relationship with Chief's tight end Travis Kelce is less novel.

However, Hahn said it's possible more people will be watching the Super Bowl to see if the Chiefs make history by winning the championship three times in a row, plus the possibility that Kelce could make a retirement announcement. February 09 - Newsweek


Covering sports, media and major events? then let us help with your ongoing or future coverage.


Dustin Hahn is associate professor of film, television and digital media in the Bob Schieffer College of Communication at Texas Christian University.


Dustin is available to speak with media - simply click on his icon now to arrange an interview today.

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Dustin Hahn

Dustin Hahn

Associate Professor

Dr. Hahn's research examines the presence and use of production elements (such as statistics) in sports media and their effects on fans.

Sports MediaStatistics in MediaSport and Social MediaSports Fanship
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