Featured Post from ExpertFile

Navigating the Higher Ed Noise

Why 2025 Demands a Smarter Higher Ed Communications Strategy

Apr 21, 2025

1 min

Peter Evans

In 2025, higher education institutions face a perfect storm: shrinking budgets, increasing government scrutiny, widespread misinformation, and growing public skepticism. For marketing and communications professionals, the stakes have never been higher.


CaptionResizeWrap TextRemove


Key Challenges


  1. Cuts to Research Funding
  2. Increasing Government Oversight & Regulation
  3. Economic Uncertainty & Budget Strains
  4. Misinformation & Disinformation


2025 will test how well universities can communicate their value to an increasingly complex world. The Decoder Guide is a smart, timely resource for higher ed leaders ready to rise to that challenge —offering practical, proactive steps to improve transparency, trust, and engagement.


DOWNLOAD THE GUIDE HERE


(no signup required)


Upcoming Speaking Events


June 8

IABC World Conference, Vancouver

“The Thought Leadership Blueprint: Why & How to Build a High-Impact Program”

Register Here


Sept. 12-13

PRSA East Central Conference, Cleveland

“The New Comms Leadership Skillset”

Register Here

About ExpertFile


ExpertFile is revolutionizing how organizations connect their experts to journalists, podcasters, and conference organizers who need to find credible experts on tight deadlines…fast. Featuring experts on over 50,000 topics, our free Apple and Android mobile app is the go-to resource for journalists at media outlets such as the New York Times, CNN, NPR Radio, Fox News, BBC, The Guardian, ABC News, CBC, AXIOS and Time Magazine. For over a decade, our award-winning software platform has been helping marketing departments better manage and promote their online thought leadership to reach a wider audience. Clients include Carnegie Mellon University, ChristianaCare Health, Villanova University, Aston University and Emory University.


Learn more at: expertfile.com/getstarted

Connect with:
Peter Evans

Peter Evans

Co-Founder & CEO

Recognized speaker on expertise marketing, technology and innovation

Media TrendsThought LeadershipMarketingTechnologyInnovation

You might also like...

Check out some other posts from ExpertFile

2 min

Covering the latest developments in Iran? Our experts are here to help with your coverage.

Iran’s nuclear program remains one of the most closely watched issues in international security, diplomacy, and nonproliferation. Originally launched in the 1950s with Western support, the program has since evolved into a focal point of global concern over nuclear weapons, regional stability, and international trust. As negotiations continue to stall and enrichment capabilities increase, understanding the historical context, scientific progress, and geopolitical consequences of Iran’s nuclear ambitions is critical for public awareness. This topic provides journalists with high-impact angles spanning diplomacy, science, and security. Key story angles include: Origins and Evolution of the Program: Tracing the nuclear program from its U.S.-backed beginnings under the Shah to its secret expansion after the 1979 Islamic Revolution. The JCPOA (Iran Nuclear Deal): Examining the 2015 Joint Comprehensive Plan of Action, its successes, its unraveling after the U.S. withdrawal in 2018, and current attempts to revive it. Scientific Advances and Enrichment Capacity: Analyzing Iran’s current uranium enrichment levels, centrifuge technology, and what experts say about its "breakout time." Regional and Global Security Concerns: Investigating how Iran’s program affects Middle Eastern tensions, Israeli security policy, and broader nuclear proliferation risks. Diplomatic Stalemates and Sanctions: Reviewing the impact of international sanctions, diplomatic efforts by the EU, China, and Russia, and the political dynamics within Iran. The Risk of Escalation or Military Conflict: Exploring scenarios that could lead to open confrontation and what military analysts say about preemptive strikes or deterrence strategies. Iran’s nuclear program is not just a regional issue—it’s a global flashpoint at the intersection of science, diplomacy, and international law. Journalists covering this story have an opportunity to unpack a decades-long narrative with renewed urgency. Connect with our experts about Iran’s Nuclear Program: History, Progress, and Global Risks: Check out our experts here : www.expertfile.com

1 min

ExpertSpotlight: American Steel Tariffs – A Brief History

The history of steel trade and tariffs in the United States is deeply intertwined with the nation’s industrial rise, global economic strategy, and political maneuvering. From the late 19th century through the 21st, steel has symbolized both national strength and international tension. Trade protections—such as tariffs—have been used to shield American steel producers from foreign competition, often sparking international disputes and shaping the direction of U.S. economic policy. This topic matters to the public because it affects manufacturing jobs, infrastructure costs, international relations, and the price of goods in everyday life. Understanding steel tariffs offers a lens into larger debates about globalization, economic nationalism, and trade fairness. Key story angles that may interest a broad audience include: The origins of U.S. steel tariffs: Tracing the first protective tariffs in the late 1800s and their role in America’s industrial expansion. The role of steel in national security and economic independence: Investigating why steel has been labeled a “strategic industry” across administrations. Tariff flashpoints: Highlighting major tariff battles—such as the 2002 and 2018 steel tariffs—and their economic and diplomatic consequences. Impact on American manufacturing and jobs: Examining whether tariffs have protected or hindered employment in steel-producing regions. Global trade tensions: Exploring how tariffs have affected relationships with allies such as Canada, the EU, and China. Future of steel trade policy: Discussing evolving views on protectionism, globalization, and climate-linked trade strategies. Connect with our experts about the history of tariffs and steel in America: Check out our experts here : www.expertfile.com

2 min

ExpertSpotlight: Queen Victoria and Why Canada Celebrates Her Legacy Today

Victoria Day, celebrated annually on the Monday preceding May 25, marks the birthday of Queen Victoria and serves as the unofficial start of summer in Canada. While often recognized as a festive long weekend, the holiday has deep historical roots tied to Canada’s identity as a constitutional monarchy and its colonial legacy. As Canadians reflect on this tradition, it also opens the door to critical conversations about the British Crown’s historical role in shaping the nation—including its enduring impact on Indigenous Peoples. This observance remains a timely opportunity to explore how history, colonialism, and reconciliation intersect in modern Canada. Key story angles include: The Origins of Victoria Day: Tracing the establishment of the holiday in 1845 and Queen Victoria’s significance to Canadian nationhood and imperial identity. Queen Victoria’s Reign and the British Empire: Examining how the expansion of the empire under her rule affected the development of Canada and its governance structures. Impact on First Nations Peoples: Analyzing the Crown’s role in treaty-making, land dispossession, and the assimilation policies that Indigenous communities continue to confront. Victoria Day in Contemporary Canada: Exploring how the holiday is celebrated today, including regional variations and the growing conversation around its relevance. The Crown’s Evolving Role in Reconciliation: Investigating how the monarchy’s historical ties to colonization are being reexamined in light of Canada’s commitment to truth and reconciliation. Monuments, Memory, and Public Debate: Highlighting recent movements to reassess statues, place names, and celebrations linked to colonial figures like Queen Victoria. As Canada navigates its evolving relationship with the monarchy and Indigenous communities, Victoria Day offers a meaningful occasion to revisit the country’s past and consider how its historical narratives are remembered and reshaped. Check out our experts here : www.expertfile.com

View all posts
Powered by