Featured Post from ExpertFile

Navigating the Higher Ed Noise

Why 2025 Demands a Smarter Higher Ed Communications Strategy

Apr 21, 2025

1 min

Peter Evans

In 2025, higher education institutions face a perfect storm: shrinking budgets, increasing government scrutiny, widespread misinformation, and growing public skepticism. For marketing and communications professionals, the stakes have never been higher.


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Key Challenges


  1. Cuts to Research Funding
  2. Increasing Government Oversight & Regulation
  3. Economic Uncertainty & Budget Strains
  4. Misinformation & Disinformation


2025 will test how well universities can communicate their value to an increasingly complex world. The Decoder Guide is a smart, timely resource for higher ed leaders ready to rise to that challenge —offering practical, proactive steps to improve transparency, trust, and engagement.


DOWNLOAD THE GUIDE HERE


(no signup required)


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About ExpertFile


ExpertFile is revolutionizing how organizations connect their experts to journalists, podcasters, and conference organizers who need to find credible experts on tight deadlines…fast. Featuring experts on over 50,000 topics, our free Apple and Android mobile app is the go-to resource for journalists at media outlets such as the New York Times, CNN, NPR Radio, Fox News, BBC, The Guardian, ABC News, CBC, AXIOS and Time Magazine. For over a decade, our award-winning software platform has been helping marketing departments better manage and promote their online thought leadership to reach a wider audience. Clients include Carnegie Mellon University, ChristianaCare Health, Villanova University, Aston University and Emory University.


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Peter Evans

Peter Evans

Co-Founder & CEO

Recognized speaker on expertise marketing, technology and innovation

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