Featured Post from ExpertFile

Navigating the Higher Ed Noise

Why 2025 Demands a Smarter Higher Ed Communications Strategy

Apr 21, 2025

1 min

Peter Evans

In 2025, higher education institutions face a perfect storm: shrinking budgets, increasing government scrutiny, widespread misinformation, and growing public skepticism. For marketing and communications professionals, the stakes have never been higher.


CaptionResizeWrap TextRemove


Key Challenges


  1. Cuts to Research Funding
  2. Increasing Government Oversight & Regulation
  3. Economic Uncertainty & Budget Strains
  4. Misinformation & Disinformation


2025 will test how well universities can communicate their value to an increasingly complex world. The Decoder Guide is a smart, timely resource for higher ed leaders ready to rise to that challenge —offering practical, proactive steps to improve transparency, trust, and engagement.


DOWNLOAD THE GUIDE HERE


(no signup required)


Upcoming Speaking Events


June 8

IABC World Conference, Vancouver

“The Thought Leadership Blueprint: Why & How to Build a High-Impact Program”

Register Here


Sept. 12-13

PRSA East Central Conference, Cleveland

“The New Comms Leadership Skillset”

Register Here

About ExpertFile


ExpertFile is revolutionizing how organizations connect their experts to journalists, podcasters, and conference organizers who need to find credible experts on tight deadlines…fast. Featuring experts on over 50,000 topics, our free Apple and Android mobile app is the go-to resource for journalists at media outlets such as the New York Times, CNN, NPR Radio, Fox News, BBC, The Guardian, ABC News, CBC, AXIOS and Time Magazine. For over a decade, our award-winning software platform has been helping marketing departments better manage and promote their online thought leadership to reach a wider audience. Clients include Carnegie Mellon University, ChristianaCare Health, Villanova University, Aston University and Emory University.


Learn more at: expertfile.com/getstarted

Connect with:
Peter Evans

Peter Evans

Co-Founder & CEO

Recognized speaker on expertise marketing, technology and innovation

Media TrendsThought LeadershipMarketingTechnologyInnovation

You might also like...

Check out some other posts from ExpertFile

1 min

10th Anniversary of the Supreme Court Legalizing Gay Marriage

The 10th anniversary of the U.S. Supreme Court’s landmark decision in Obergefell v. Hodges marks a decade since same-sex marriage became legal nationwide—a pivotal moment in the advancement of LGBTQ+ rights and civil liberties. This anniversary is newsworthy not only because of the social and legal progress it symbolizes but also due to ongoing conversations around equality, representation, and protection under the law. As the political landscape shifts and new challenges emerge, revisiting the legacy of this decision offers an opportunity to reflect on progress, examine setbacks, and spotlight the voices shaping the next chapter in LGBTQ+ advocacy. Key story angles that may interest a broad audience include: Personal stories from couples and families: Exploring how the decision transformed lives and created new definitions of family, love, and legal recognition. The legal legacy of Obergefell v. Hodges: Analyzing the impact on subsequent LGBTQ+ rights cases and how the precedent continues to be tested in courts. Backlash and resistance: Investigating the rise of anti-LGBTQ+ legislation and rhetoric in the decade following the ruling. Intersectionality within the LGBTQ+ rights movement: Highlighting the experiences of LGBTQ+ people of color, transgender individuals, and rural communities. The global ripple effect: Examining how the U.S. ruling influenced marriage equality movements in other countries. The future of LGBTQ+ rights: Discussing what comes next in the fight for inclusive healthcare, anti-discrimination laws, and gender identity recognition. Connect with our experts about the 10th Anniversary of the Supreme Court Legalizing Gay Marriage: Check out our experts here : www.expertfile.com

1 min

Operation Rising Lion. Our experts are here to help with your coverage as Israel launches strikes on Iran

Israel carried out strikes against Iran on Friday, targeting its nuclear and military sites, after US President Donald Trump warned of a possible "massive conflict" in the region. Israel's operation struck at the "heart of Iran's nuclear enrichment programme", taking aim at the atomic facility in Natanz and nuclear scientists, Prime Minister Benjamin Netanyahu said. The operation against Iran will "continue as many days as it takes," Netanyahu said. June 12 - AFP Connect with our experts about the latest escalation between Israel and Iran: Check out our experts here : www.expertfile.com

2 min

What is Immigration and Customs Enforcement (ICE)?

Immigration and Customs Enforcement (ICE), one of the most controversial federal agencies in the United States, plays a central role in enforcing immigration laws and maintaining national security. Created in the aftermath of 9/11 as part of the Department of Homeland Security (DHS), ICE was established to consolidate and streamline immigration enforcement. Over the past two decades, it has become a lightning rod for political and ethical debate—raising urgent questions about border control, civil liberties, and immigration reform. As the national conversation around immigration intensifies, understanding the origins, structure, and impact of ICE remains critically important. Key story angles include: The Origins of ICE Post-9/11: Tracing the agency’s creation in 2003 under DHS and its intended role in counterterrorism and immigration enforcement. How ICE Operates Today: Breaking down ICE’s structure, including Enforcement and Removal Operations (ERO) and Homeland Security Investigations (HSI). Controversies and Public Backlash: Investigating high-profile incidents, including family separations, detention center conditions, and deportation raids that have sparked widespread protest. The Politics of Immigration Enforcement: Exploring how ICE has become a partisan issue, with calls for its reform, defunding, or abolishment emerging from activists and lawmakers. The Human Impact of ICE Actions: Highlighting stories of immigrants, asylum seekers, and communities affected by ICE policies and practices. Future of Immigration Enforcement: Examining policy proposals for reforming ICE, improving transparency, and addressing legal and ethical concerns in a changing demographic landscape. As immigration remains one of the most urgent and divisive issues in American politics, ICE stands at the heart of the debate—making its history, purpose, and evolving role a vital topic for journalists and the public to understand. Connect with our experts about the origins and role of ICE : Check out our experts here : www.expertfile.com

View all posts
Powered by