Featured Post from University of Delaware

What makes the NFL's biggest game so Super?

Feb 3, 2026

2 min

Why would someone pay $10,000 for a Super Bowl ticket? Why does the big game serve as a reason for a party – perhaps the only event to do so on a national level? How do teams lock in and play their best while the whole world is watching? University of Delaware experts can deliver answers to those and other questions long before the first chip hits the dip.

Amit Kumar, an assistant professor of marketing and expert on happiness, said that part of the reason people derive hedonic benefits from buying tickets to sporting events like the Super Bowl is because of the memories they provide and the conversational value they generate. He pointed to his study on consuming experiences, which found that consumers derive more happiness from purchasing experiences than from buying possessions.

Kumar can also talk about the benefits of Super Bowl parties and the psychology behind the social connections that take place at sports-related gatherings.

Other UD experts who can comment on the Super Bowl include:

• Kyle Emich, professor of management: The inner-working of teams, decision-making and how emotions influence cognitive processing.

• John Allgood, instructor of sport management: Fan engagement and the economics of sports.

• Nataliya Bredikhina, assistant professor of sport management: Athlete branding and event sponsorships.

• Tim Deschriver, associate professor of sport management: Topics related to sports economics, finance and marketing.

• Karin Sabernagel, professor of physical therapy: Specializes in lower extremity musculoskeletal injuries, sports medicine and tendon injuries (ankle, knee).

To reach these experts directly and arrange interviews, visit their profiles and click on the "contact" button. Interested reporters can also contact MediaRelations@udel.edu.

Connect with:

Amit Kumar

Assistant Professor of Marketing

Professor Kumar’s research focuses on the scientific study of happiness.

HappinessConsumer BehaviorSocial PsychologyBehavioral Decision MakingKindness

John Allgood II

Instructor of Sports Management

Expertise includes professional sport business strategic management, college athletics administration and strategy

College AthleticsSport and EntertainmentSport Management

Kyle Emich

Associate Professor, Management

Prof. Emich's research explores the role of individual attributes in team dynamics and other collective environments.

Cognitive ProcessingLeadershipOrganizational BehaviorTeam DynamicsGroup Dynamics

Tim DeSchriver

Associate Professor of Sport Management; Area Head - Sport Management

Prof. DeSchriver’s research is in sport finance, economics and marketing; specifically professional sport and collegiate athletics.

Sport ManagementSports FinanceProfessional SportCollegiate Athletics

Karin Gravare Silbernagel

Professor, Physical Therapy

Prof. Silbernagel's research aims to advance the understanding of tendon and ligament injuries and repair.

Achilles TendinopathyPatellar TendinopathyAchilles Tendon RuptureTendon RuptureKnee Injuries

Find Experts

Apr 10, 2026

1 min

Artemis II and why repeated missions are essential to lunar success

Getting to the moon wasn’t a one-and-done kind of effort. It took repeated missions, each one teaching scientists and engineers something new, and each one making the next attempt a little smarter and a lot safer. That’s a big reason lunar success eventually became possible: people kept going back, gathering more data, fixing problems, and building confidence step by step. With all eyes on the Artemis II mission's final hours, University of Delaware space professor Bennett Maruca can talk all things space exploration and the race to the moon. Have you ever wondered why Apollo 11 was named Apollo 11? It's because Apollo 1-10 were already taken! And mostly were fact-finding missions, with many barely leaving the ground, says Maruca. Space program launches can cost billions of dollars. In order to ensure that they are successful, trial runs need to take place. Space travel leaves very little room for guesswork, and even small mistakes can have serious consequences. By launching multiple missions, experts could spot weaknesses, improve hardware, and make sure astronauts were better protected before taking on even bigger risks. In a way, each mission was like a rehearsal that made the final performances much more reliable. Maruca can reveal facts like this and more. He has been featured in multiple publications. Click his profile to learn more.

Mar 30, 2026

2 min

Inside the Italian art heist: Experts explain the global fight to protect cultural heritage

A lightning-fast art heist in Italy has reignited global concerns about museum security and the protection of cultural heritage. As investigators search for stolen works by some of history’s most celebrated artists, University of Delaware experts are available to help journalists unpack the broader implications. Earlier this month, thieves executed a highly coordinated robbery at the Magnani-Rocca Foundation, stealing paintings by Pierre-Auguste Renoir, Paul Cézanne and Henri Matisse in a matter of minutes. Authorities say the operation was swift, targeted and likely premeditated – highlighting the evolving sophistication of art crime. The theft adds to a growing pattern of high-value art crimes across Europe, raising urgent questions about how institutions safeguard collections and what happens when culturally significant works disappear into illicit markets. UD experts are available to provide context, analysis and on-the-record commentary: Debra Hess Norris Chair, Department of Art Conservation A globally recognized leader in art conservation, Norris specializes in the protection, preservation and recovery of cultural heritage. She can speak to: How museums assess and mitigate security risks What happens after a major art theft The challenges of recovering stolen works in international markets How conservation science supports authentication and repatriation Jessica Horton Associate Professor of Art History Horton’s research examines global art histories and the movement of cultural objects across borders. She can discuss: Why stolen artworks matter beyond their monetary value Cultural ownership, repatriation and ethical considerations How art theft disrupts historical narratives and public access The broader cultural consequences of illicit art trafficking While headlines focus on the dramatic nature of art heists, the deeper story is about the fragility of cultural heritage – and the global effort required to protect it. To speak with Norris or Horton, email mediarelations@udel.edu.

Apr 2, 2026

1 min

Robotics help solve deep Sea Mysteries

UD's College of Earth, Ocean and Environment uses robotics currently operated by the National Deep Submergence Facility (NDSF) to study the depths of the ocean. These expeditions ranged from the East Pacific Rise to the Mid-Atlantic Ridge. The vehicles include the Human Occupied Vehicle (HOV) Alvin, the Remotely Operated Vehicle (ROV) Jason and the Autonomous Underwater Vehicle (AUV) Sentry. What it is: A CTD (Conductivity, Temperature, Depth) instrument is a key oceanography tool that collects deep-water samples using remotely triggered Niskin bottles at specific depths. How it helps: These measurements help scientists understand ocean processes, including carbon cycling and life systems, which are essential to understanding Earth’s overall functioning. To find out more or to speak with speak associate professor Andrew Wozniak about this deep-sea technology, reach out to MediaRelations@udel.edu.

View all posts