We all look for signs of spring that herald the changing of seasons – buds bursting on trees, plants pushing out of the ground, and migratory birds returning. But there is another sure sign of spring, and it takes place annually at Frederik Meijer Gardens & Sculpture Park in Grand Rapids, Michigan – Fred & Dorothy Fichter Butterflies Are Blooming (March 1-April 30).
The largest temporary tropical butterfly exhibition in the United States, Butterflies Are Blooming welcomes visitors into the 80-degree, five-story, 15,000-square-foot Lena Meijer Tropical Conservatory that is a paradise for thousands of butterflies flying freely all around. More than 7,000 chrysalides representing over 60 species travel to Frederik Meijer Gardens & Sculpture Park throughout the exhibit's duration from tropical countries including Belize, Brazil, Costa Rica, Ecuador, Kenya, Malaysia, and the Philippines.
Steve LaWarre is the Senior Vice President at Frederik Meijer Gardens & Sculpture Park, where his visionary leadership and passion for botanical excellence have been instrumental in shaping Meijer Gardens' stunning landscapes and ensuring operational excellence. View his profile “Butterflies at Meijer Gardens is a quintessential springtime tradition for families across West Michigan and beyond, and we look forward to ushering in the start of our fourth decade of offering this magical tradition,” said Steve LaWarre, senior vice president at Meijer Gardens. Click on the link to learn more: 7,000 butterflies from 4 continents will soon fill Frederik Meijer Gardens, MLive, Feb. 17, 2026
The exhibition also offers guests up-close experiences at butterfly feeding stations, where tropical fruit slices and nectar-rich plants attract the butterflies, and at the Observation Station, where 1,200 chrysalides arrive at Meijer Gardens each week and transform into butterflies and moths. Additionally, the exhibition features vibrant floral displays, including arches of foliage and blooms in varied hues; unique nectar plant varieties; and colorful arrangements of air plants, bromeliads, and orchids.
Guests also can visit the butterfly release stations to watch newly emerged butterflies make their debut and take their first flight as the stars of the show.
“Guests can partake in everything from an immersive visit to the tropical conservatory with thousands of butterflies overhead, to a butterfly-themed program such as our new Bourbon & Butterflies events this year," said LaWarre. If you are looking to cover spring-related garden stories, including about Butterflies are Blooming, connect with Steve below.
In an era marked by political division, cultural fatigue, and rapid technological change, communities are increasingly searching for places that offer connection, restoration, and shared experience. Charles Burke, President & CEO of Frederik Meijer Gardens & Sculpture Park, brings a leadership perspective shaped by decades across the arts, civic engagement, and nonprofit strategy — focused on how cultural institutions can serve as stabilizing forces in uncertain times.
Through the lens of Meijer Gardens, Burke examines how art, culture, and nature can work together to restore, unite, and inspire communities, offering spaces where people can slow down, reconnect, and engage with one another beyond polarization or distraction.
Charles Burke is President & CEO of Frederik Meijer Gardens & Sculpture Park. Under his direction, the organization has been recognized as Best Sculpture Park in the United States by USA Today’s 10Best Readers’ Choice Awards in 2023, 2024, and 2025, and consecutively named one of the Best Places to Work in West Michigan, solidifying its reputation as a cultural landmark of international acclaim. View his profile Why This Matters Now In an era marked by political division, cultural fatigue, and rapid technological change, communities are increasingly searching for places that offer connection, restoration, and shared experience. Charles Burke, President & CEO of Frederik Meijer Gardens & Sculpture Park, brings a leadership perspective shaped by decades across the arts, civic engagement, and nonprofit strategy — focused on how cultural institutions can serve as stabilizing forces in uncertain times.
Through the lens of Meijer Gardens, Burke examines how art, culture, and nature can work together to restore, unite, and inspire communities, offering spaces where people can slow down, reconnect, and engage with one another beyond polarization or distraction.
An Expert Perspective on Healing Through Experience From Burke’s leadership vantage point, institutions like Meijer Gardens demonstrate how intentional design and programming can support community well-being. Examples include:
Environments that encourage mental restoration, such as forested landscapes and immersive outdoor spaces Experiences that invite reflection and emotional engagement, rather than passive consumption Programming that brings together diverse audiences around shared encounters with beauty and creativity These experiences do not attempt to solve complex societal challenges directly. Instead, they create conditions for connection, empathy, and resilience, key foundations that healthy communities depend on.
Civic Spaces as “Experiential Engines” A central concept in Burke’s work is the idea of cultural institutions as experiential engines — places designed not just to display art or plants, but to generate meaning, joy, and shared memory. When thoughtfully integrated, sculpture, horticulture, architecture, and programming can transform public spaces into environments that foster belonging and inclusion.
This approach positions cultural institutions as active participants in civic life, contributing to community health and cohesion rather than operating at the margins of public discourse.
Technology, Humanity, and the Future of Cultural Spaces As technology continues to shape how people interact with the world, Burke’s perspective emphasizes balance. Emerging tools — including artificial intelligence — can enhance accessibility, storytelling, and personalization when used intentionally. The challenge, and opportunity, lies in ensuring that technology deepens human connection rather than distracting from it. And while AI is ideal for aggregating information and should be integrated into , it isn't inherently creative.
Burke believes that cultural institutions can uniquely unlock the power of human potential in creativity. And cultural institutions that integrate innovation thoughtfully can remain relevant while staying grounded in human experience.
Meijer Gardens as a Living Model Over three decades, Meijer Gardens has evolved into a nationally recognized destination where beauty, experience, and mission align. Its integration of art, nature, education, and seasonal programming offers a real-world example of how cultural institutions can grow while remaining inclusive, restorative, and community-centered.
Why Journalists and Conference Organizers Should Connect Charles Burke brings informed perspective on:
The role of art and nature in public healing and mental wellness Cultural responsibility during periods of division and uncertainty Designing inclusive, joyful, and interactive civic spaces Balancing technology and humanity in cultural institutions How Meijer Gardens functions as a model for innovative integration and creativity Audience fit: museum and cultural leadership forums, civic innovation conferences, mental health and wellness discussions, placemaking initiatives, higher education leadership forums, philanthropic leadership events, sustainability and design summits.
With the completion of its second season, ENLIGHTEN at Meijer Gardens has moved beyond the idea of a seasonal attraction to become a defining example of how cultural institutions can transform the off-season into a destination experience. The program’s exceptional year-over-year growth, combined with national recognition in only its second year, signals a turning point in how Meijer Gardens engages audiences year-round.
At the center of that evolution is Carol Kendra, whose leadership perspective connects ENLIGHTEN’s creative ambition, production scale, and audience growth to a broader strategy of experiential cultural programming.
As Chief Operating Officer at Frederik Meijer Gardens & Sculpture Park, Carol Kendra provides strategic oversight for daily operations, guest experience, programming and long-term planning across the organization’s 158-acre campus. It washer leadership and strategic vision helped shape ENLIGHTEN from concept to a growing cultural phenomenon. View her profile Meijer Gardens has long been active outside traditional peak seasons, regularly hosting programs such as Fall at Meijer Gardens, Spring at Meijer Gardens, and its longstanding holiday tradition University of Michigan Health-West: Christmas & Holiday Traditions. These initiatives established a foundation for shoulder-season engagement and demonstrated that audiences were willing to experience the Gardens beyond summer months.
ENLIGHTEN marked a deliberate step forward, not simply another seasonal offering, but a fully immersive evening experience that invited visitors to experience Meijer Gardens in a new way during the winter months, using light, sound, and landscape to create a sense of wonder and discovery.
The annual event has also garnered attention from media across the country: Taking the Experience to the Next Level What distinguishes ENLIGHTEN is its production and experiential ambition. The program was produced in collaboration with Lightswitch and Upstaging, firms recognized internationally for creating world-class immersive environments and technically sophisticated experiences. Their portfolios include large-scale botanical light installations, major theme park productions, and live and recorded projects for globally recognized, award-winning artists.
That expertise elevated ENLIGHTEN into a carefully choreographed, multi-sensory journey that integrates light, sound, landscape, and movement in a way that complements — rather than overwhelms — Meijer Gardens’ art and horticulture. This approach reflects a deliberate investment in experience design, audience flow, and emotional impact.
The result is an experience that: Extends engagement well beyond traditional daylight hours Encourages repeat visits across a single season Attracts audiences who may be new to Meijer Gardens ENLIGHTEN reflects how cultural institutions are responding to changing audience expectations. Visitors are increasingly seeking experiences that are immersive, emotionally resonant, and worth traveling for — even during traditionally slower seasons. By building on its history of seasonal programming and elevating it through design, technology, and collaboration, Meijer Gardens demonstrates how institutions can grow without losing authenticity.
Expert Insight: As a senior leader involved in shaping Meijer Gardens’ visitor experiences and institutional strategy, Carol Kendra brings expert insight into:
How ENLIGHTEN was conceived as both an artistic and operational response to seasonality Why immersive seasonal experiences resonate with broad, multigenerational audiences How art and horticulture can be activated together What measurable growth means for long-term institutional planning and cultural relevance Her perspective helps journalists and industry professionals understand ENLIGHTEN not simply as a holiday event, but as a case study in cultural innovation and audience development.
