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NBA Finals: Pricey tickets have fans debating the value of a memory

Jun 4, 2026

2 min

Amit Kumar
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With the NBA Finals back in New York and San Antonio, some fans holding pricey tickets face an emotional and financial decision: Savor a major life memory or cash out for big money to spend on something else? The University of Delaware's Amit Kumar has conducted research on these types of choices.


Kumar, an assistant professor of marketing and psychological & brain sciences, says that it may come down to a choice between material possessions that people often buy because they think those things are going to make them happy and a satisfying experiential purchase that tends to "last" in a psychological sense. 


The Spurs haven't been to the Finals since 2014. It's been 27 years for the Knicks – and 53 years since the team hoisted the championship trophy. So, in this case, the decision comes down to a large lump of money to spend on, say, a kitchen remodeling project or a new watch; versus the memory of witnessing a rare NBA Finals home game. 


"If there's a consumer deciding between buying antique living room furniture to replace the set they already have in their house or instead spending that money on the experience of seeing the Knicks play the Spurs, they are likely to derive more enduring satisfaction from the memories of being at the game, the stories they tell about going and having been there, and the social interactions they have as a result," Kumar said.


He added that the lesson for people's everyday lives is really to tilt their spending in a way such that they spend a bit less on material goods and a bit more on experiences.


To connect with Kumar directly and arrange an interview, visit his profile and click on the "contact" button. To reach him directly, send an email to mediarelations@udel.edu.

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Amit Kumar

Amit Kumar

Assistant Professor of Marketing

Professor Kumar’s research focuses on the scientific study of happiness.

HappinessConsumer BehaviorSocial PsychologyBehavioral Decision MakingKindness
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