Why Kids Can’t Get Enough of Squishies

Hofstra marketing expert Ellen Harrison can provide insights on the psychology and retail strategy behind the collectible toy craze.

Jul 21, 2026

2 min

They are soft, colorful, collectible—and often difficult to find.

“Squishies” have become the latest must-have product for children and teens, driven by social media videos, limited releases and the thrill of tracking down a rare design. But their popularity is about more than the toy itself.

Ellen Harrison, a marketing expert and Adjunct Professor at Hofstra University’s Frank G. Zarb School of Business, can explain why tactile products resonate so strongly with younger consumers. The physical experience of squeezing the toys can be calming and satisfying, while their playful designs and collectible nature give children another reason to keep buying, trading and sharing them.

Social media adds fuel to the trend. Unboxing videos, influencer posts and online “squishy hunts” expose young consumers to new products and create a sense that they need to act quickly. When certain colors or designs become difficult to find, that scarcity can make them even more desirable.

Harrison can also explore how retailers capitalize on fast-moving consumer fads and trends. Limited-edition releases, seasonal collections and carefully managed inventory can create excitement and encourage repeat store visits. Influencer marketing and in-store displays can then turn a simple product purchase into a larger experience.

The challenge for brands is keeping consumers interested once the initial craze fades. Harrison can speak to how companies use new product drops, collectible lines and customer experiences to turn short-term excitement into longer-term brand loyalty.

She is available to discuss:

The appeal of tactile and collectible products
Consumer fads and trends
Youth consumer psychology
Social media, peer influence and FOMO
Emotional and impulse purchasing
Product scarcity and limited releases
Influencer marketing
Retail experiences
Turning viral trends into brand loyalty

Ellen Harrison is available for media interviews about the consumer behaviors and retail strategies driving the squishies phenomenon and other fast-moving product trends.

Connect with:

Ellen Harrison

Marketing, International Business and Legal Studies

Consumer products expert on the psychology behind viral retail trends.

Consumer PsychologyRetail TrendsYouth MarketingBrand LoyaltyInfluencer Marketing

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