Jul 21, 2026
2 min
They are soft, colorful, collectible—and often difficult to find.
“Squishies” have become the latest must-have product for children and teens, driven by social media videos, limited releases and the thrill of tracking down a rare design. But their popularity is about more than the toy itself.
Ellen Harrison, a marketing expert and Adjunct Professor at Hofstra University’s Frank G. Zarb School of Business, can explain why tactile products resonate so strongly with younger consumers. The physical experience of squeezing the toys can be calming and satisfying, while their playful designs and collectible nature give children another reason to keep buying, trading and sharing them.
Social media adds fuel to the trend. Unboxing videos, influencer posts and online “squishy hunts” expose young consumers to new products and create a sense that they need to act quickly. When certain colors or designs become difficult to find, that scarcity can make them even more desirable.
Harrison can also explore how retailers capitalize on fast-moving consumer fads and trends. Limited-edition releases, seasonal collections and carefully managed inventory can create excitement and encourage repeat store visits. Influencer marketing and in-store displays can then turn a simple product purchase into a larger experience.
The challenge for brands is keeping consumers interested once the initial craze fades. Harrison can speak to how companies use new product drops, collectible lines and customer experiences to turn short-term excitement into longer-term brand loyalty.
Ellen Harrison is available for media interviews about the consumer behaviors and retail strategies driving the squishies phenomenon and other fast-moving product trends.
Consumer products expert on the psychology behind viral retail trends.
1 min
Starting with the class of 2028, high school students will no longer need to pass their Regents exams in order to graduate. Professor Emeritus of Education Alan Singer talked to WNYW-TV Fox 5 and WCBS-TV about the change. “I don’t have confidence that many districts will actually maintain a high standard with these alternatives,” he said.
1 min
Alan Singer, professor emeritus of learning, teaching, and technology, appears in a Newsday article about how teachers are approaching the 25th anniversary of 9/11 in their classrooms. “For the generation that lived through 9/11, it was a day that will live in infamy,” he said. “But for [younger] people, it may not. So the question then becomes, what do we want kids to learn about 9/11?”
1 min
After an EF1 tornado touched down in Atlantic Beach on August 20, Dr. Jase Bernhardt, associate professor of geology, environment, and sustainability, talked to Newsday about this rare occurrence. Some parts of the country – particularly in the central United States – are more likely to have the atmospheric conditions required to form a tornado. One key condition these cyclones require is “a clashing of contrasting air masses,” said Bernhardt. “We just don’t have the ingredients that are necessary. The water around the island tends to moderate the climate a bit.”
Check out some other posts from Hofstra University
1 min
Starting with the class of 2028, high school students will no longer need to pass their Regents exams in order to graduate. Professor Emeritus of Education Alan Singer talked to WNYW-TV Fox 5 and WCBS-TV about the change. “I don’t have confidence that many districts will actually maintain a high standard with these alternatives,” he said.
1 min
Alan Singer, professor emeritus of learning, teaching, and technology, appears in a Newsday article about how teachers are approaching the 25th anniversary of 9/11 in their classrooms. “For the generation that lived through 9/11, it was a day that will live in infamy,” he said. “But for [younger] people, it may not. So the question then becomes, what do we want kids to learn about 9/11?”
1 min
After an EF1 tornado touched down in Atlantic Beach on August 20, Dr. Jase Bernhardt, associate professor of geology, environment, and sustainability, talked to Newsday about this rare occurrence. Some parts of the country – particularly in the central United States – are more likely to have the atmospheric conditions required to form a tornado. One key condition these cyclones require is “a clashing of contrasting air masses,” said Bernhardt. “We just don’t have the ingredients that are necessary. The water around the island tends to moderate the climate a bit.”
