Everything Old Is New Again. Even Layaway.

What Buy Now, Pay Later Really Says About Us

Jul 22, 2026

8 min

Sue Pimento

I've noticed a flurry of articles lately about the explosive growth of Buy Now, Pay Later. The Globe and Mail reported that BNPL has gone fully mainstream, with Canadians across income levels stretching groceries and gadgets into “manageable” monthly bites. The Walrus ran a piece by Vass Bednar arguing that BNPL has quietly become a shadow credit system that doesn't show up on any credit bureau's radar until it implodes. Reading both, I couldn't help but smile. Not because the trend is amusing, quite the opposite. It's because we've been here before.


Long before Klarna, Afterpay, Sezzle and Affirm, there were Sears, Woolworth's, Kmart and Leon's. Canadians had layaway. No app, no one-click checkout, no influencer urging you to split a purchase into four easy instalments. Just a patient store clerk, a paper receipt, and a straightforward deal: you made payments over time, and only after the last one cleared did you take the item home, along with the quiet pride of knowing you'd earned it. Delayed gratification wasn't a burden; it was simply how responsible people bought things.


Try explaining that to a twenty-five-year-old today. “Wait... what? You paid for it, and they wouldn't let you take it home?”


Over the past forty years, we quietly flipped the model upside down. Yesterday's philosophy was pay first, enjoy later. Today, we enjoy first, pay later. The payment schedule looks remarkably similar, but the psychology could not be more different.


That took me straight back to my childhood, when my parents represented two entirely different schools of financial thought. To Dad, cash wasn't just king; it was emperor, prime minister, pope, and captain of the soccer team, all rolled into one. If he didn't have it, he didn't buy it. Mom's favourite line was different: “If I waited until I could afford it, I'd never get it!” One afternoon, she came through the door beaming and announced, “I saved a thousand dollars today!” This was the 1970s, real money, and we waited breathlessly to hear how. “I bought a baby grand piano,” she said. “It was four thousand, on sale for three. I saved a thousand dollars!” The room went silent. Technically, she wasn't wrong. Dad never fully embraced Mom's definition of “saving.” I believe he eventually paid off the piano. I'm less convinced he ever settled the argument.


Looking back, I don't think they were arguing about money at all. They were arguing about time. Dad believed that sacrificing today made tomorrow easier. Mom believed that tomorrow would work itself out. If they were alive now, Dad would still be carrying cash in his wallet, and Mom would have four BNPL apps on her phone and know exactly which one had the best promo running.

I suspect most of us carry a bit of both. We're remarkably good at convincing ourselves that Future Me will be wealthier, more disciplined, and generally more together than Present Me. Future Me will get the raise, won't mind another monthly payment, will eat well, will sleep eight hours, will exercise regularly, and will never procrastinate. Read that again. Now look in the mirror. Got you, didn't I? Future Me usually looks a lot like Present Me, just with a few more wrinkles and a little less earning power.


Behavioural economists call this present bias, or hyperbolic discounting: we place a much higher value on immediate rewards than on future ones. Nobel laureate Richard Thaler and Shlomo Benartzi built much of their retirement research around this tendency, and their Save More Tomorrow program showed how much help people need to overcome it (Thaler & Benartzi, 2004). Once you see that, BNPL stops looking like a payment option and starts looking like brilliant behavioural design. A $2,000 purchase quietly becomes “only $83 a month.” The price hasn't changed; our perception has. That, not the payment plans themselves, is the real story: the tug-of-war between Present Me and Future Me. That explains why so many Canadians struggle to save for retirement and often arrive there wishing we decided differently decades earlier.


Why Is BNPL Suddenly Everywhere?


Convenience is only part of the answer. The real drivers are rising living costs, stubborn inflation, and a culture that's grown allergic to waiting. BNPL fits that mindset perfectly: Payments Canada data shows usage rising from roughly 9% in 2022 to 25% in 2024. Younger Canadians cite quick access to credit, while middle-aged Canadians call it a budgeting tool. One group sees borrowing; the other sees it as managing cash flow as paycheques stretch less far. A recent Globe and Mail report on Koho's Grocery Gap data found that BNPL use for groceries more than doubled between May 2025 and May 2026, while incomes barely budged. Dad would have hated that explanation. Mom would have reminded him that life doesn't wait for your savings account to catch up.


Like most financial tools, BNPL is neither inherently good nor bad. A hammer can build a house or break a window, depending on who's holding it. If your furnace dies mid-winter, financing the replacement is one of the smartest moves you'll make. The same goes for emergency dental work or a computer you need for work. Those are investments, not expenses. Financing concert tickets or a smartphone upgrade because yours is eighteen months old is a different category, one where Future Me keeps paying long after Present Me has finished enjoying the fun. Whenever I'm unsure where a purchase belongs, I ask one question: will this make my financial life stronger a year from now, or will I still be paying for it?


Retailers didn't embrace BNPL out of concern for our budgeting skills; they embraced it because it works. Research from the National Bureau of Economic Research found that offering BNPL at checkout increases sales by roughly 20%, largely by nudging people to spend more than they otherwise would (Berg et al., 2024). The product hasn't changed, and your income hasn't changed; only the payment method has. That's why “$89 a month” feels far less alarming than “$2,500,” even though the math is identical.


A Word on Fraud


Here's a related trend that concerns me, especially for older homeowners: be cautious when someone knocks on your door offering a new roof, windows, or solar panels for “only a few dollars a day.” Before signing, ask: did I think I needed this before the salesperson showed up? Sometimes yes. Roofs wear out. But sometimes the problem is manufactured right along with the financing, and a $25,000 renovation can sound reasonable when framed as “less than your cable bill.” Dad would have insisted on three quotes; Mom would have admired the enthusiasm. Listen to Dad: get multiple estimates, loop in someone you trust, and never sign on the spot. Read that again. Never sign on the spot!


The RRSP Parallel and What Retirees Should Watch For


BNPL also parallels something I wrote about recently in Canada's RRSP Program Has Too Many Jobs. The Home Buyers' Plan looks nothing like Buy Now, Pay Later on the surface, but look closer, and they sound alike. Both solve today's problem by borrowing from tomorrow's resources. It's helped thousands get into homes, and homeownership remains one of the best long-term wealth builders. But every dollar pulled from an RRSP stops compounding for retirement. We celebrate the house and quietly forget the retirement income we gave up for it, Present Me negotiating a deal Future Me eventually must honour. And Future Me always shows up, whether we're ready or not.


It's tempting to think of BNPL as a young person's problem, but the psychological pull intensifies in retirement, not diminishes. When you're working, the next paycheque is a couple of weeks away. In retirement, every purchase competes with a finite pool of assets that may need to last thirty years. Financing groceries isn't a budgeting strategy; it's a signal that your income isn't keeping pace with your lifestyle. If every purchase starts with “what's the monthly payment?” instead of “can I actually afford this?” it's time to step back. I've long recommended imagining every purchase as a conversation with your retired self: would Future Me thank me, or wish I'd shown more restraint?


Isn't a Reverse Mortgage the Same Thing?


Some readers wonder whether reverse mortgages belong in this conversation. I'd argue they're nearly the opposite. Both involve money today and repayment later, but that's where the similarity ends. BNPL borrows against tomorrow's income to finance today's consumption, while a reverse mortgage, used appropriately, converts wealth you've already built into retirement income. One asks Future Me to earn more; the other recognizes that Past Me already did the heavy lifting. There's a world of difference between borrowing against tomorrow and drawing on yesterday's success.


Whatever Happened to Paying Cash?


Dad's advice was simple: if you can't pay cash, don't buy it. It's a little outdated now. Few of us carry cash anymore, and digital payments are so seamless that spending barely feels like spending. Tap, click, done. Maybe the rule just needs updating. Instead of “can I pay cash?” try “if I had to pay for this in full today, would I still buy it?” That shifts our focus from the monthly payment to the total cost and from affordability to value. BNPL isn't inherently good or bad; it's a tool like any other, and the real danger is forgetting that every financial decision is a negotiation between Present Me and Future Me.


What My Parents Really Taught Me


Looking back, my parents weren't really arguing about money; they were arguing about time. Dad taught me the value of patience and living within my means, and he understood instinctively what behavioural economists would later prove: delaying gratification pays remarkable dividends. Mom taught me something just as important: that life isn't meant to be spent waiting forever, and that some experiences create memories no investment account can measure. The wisdom lies in knowing the difference. Retirement requires both the discipline to save while working and the wisdom to enjoy what you've built. Save every penny and never spend it, and you've missed the point, tragically. Spend it all before retirement arrives, and biology has a nasty habit of showing up right on schedule, winning every time, just as tragically.


Perhaps that's the real story behind Buy Now, Pay Later. It was never really about payment plans; it's about patience, priorities, and the lifelong conversation between who we are today and who we're becoming tomorrow. Present Me always gets the microphone, while Future Me waits quietly in the wings, hoping today's decisions leave something to work with. Next time you're offered four easy payments, ask the better question: will Future Me thank me for saying yes? Someday, Future Me becomes Present Me, and that's the day we find out whether today's purchase was an investment in our happiness or just another bill waiting, not so patiently, for retirement.


I have a feeling Dad would smile reading this, quietly certain he'd finally won the argument. Mom would smile too, already wondering if she could get that validation in four easy instalments, and still call it saving money.


Don’t Retire … Re-Wire!


Sue


My Book is Now Available for Pre-Order

I hope you will consider pre-ordering a copy of Your Retirement Reset for you, a friend or loved one. It's available September 29, 2026 published by ECW Press - You can now order at Indigo or Amazon. And if you love supporting Canadian booksellers, please also check with your local independent bookstore. Most can easily order it for you.







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Sue Pimento

Sue Pimento

Founder | CEO

Writer, author & presenter focused on financial literacy and retirement strategies. I advocate for the health, wealth & purpose for retirees

Public speaking & trainingFitness and WellnessBankingPension ReformInterest Rates
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Why the retirement plan that worked for your parents is failing millions of Canadians featured image

4 min

Why the retirement plan that worked for your parents is failing millions of Canadians

Last month, I found a jar of mustard at the back of my fridge with a best-before date of 2019. It looked and smelled fine. My wife watched me unscrew the lid like I was about to eat gas-station sushi, and I threw the mustard away. I wish Canadians gave their retirement plans the same hard look, because most of the advice we hand people over 55 carries a best-before date of 1990, the year my parents' retirement began. They met at the grocery chain where they both worked, and each left with a defined-benefit pension: a monthly cheque that arrived for the rest of their lives, regardless of what the stock market did. Their employer bore the investment risk. Their job was to show up at the retirement party and eat the cake. That plan stood on three legs: a workplace pension, CPP and Old Age Security, and a paid-off house you would eventually sell to trade down. In 1991, a 65-year-old Canadian man could expect to live about 16 more years and a woman about 20. A plan built for that stretch did its job. Look at those legs today. Only 37.7 per cent of paid workers in Canada belonged to a workplace pension plan of any kind in 2023, according to Statistics Canada, and coverage has been declining for two decades. For most people, the cheque that used to arrive like the newspaper has been replaced by a statement that reads like a horoscope. CPP and OAS were never meant to carry anyone alone. That leaves the house. A 2023 CPP Investments survey found that only 45 per cent of Canadians have a financial plan for retirement, yet about three in four Canadians aged 55 to 74 own their homes. For millions of families, the house was the plan: buy it, pay it off, and burn the mortgage papers in a roasting pan. The old playbook still has one instruction for that asset, unchanged since 1990: sell, move, and hope the condo is cheaper. Most like to stay in their neighbourhood. In Toronto, they usually can't afford to. The calendar changed, too. My parents' plan was built for that 15-to-20-year stretch. Today, Canadian financial planning standards give a 65-year-old couple an even chance of one living to 94, a retirement closer to 30 years. That is about 10 extra years of groceries, property tax and dental work, and nobody gave the plan a raise to cover them. Larry Fink, who runs BlackRock, put his finger on it in his 2024 letter to investors: we have worked hard to help people live longer and much less hard to help them afford those extra years. Those years arrived just as the guaranteed pension cheque was disappearing, a change Fink called "a shift from financial certainty to financial uncertainty." When the man in charge of the world's largest pile of other people's money says so, I'd put down the mustard. Our system does a fine job of helping people pile up money, then goes quiet the moment they need that pile to become a paycheque. We hand people a savings target, a risk questionnaire and an RRSP deadline. On their last day of work, we hand them a bouquet. How much do you withdraw? Which account first? What happens to your OAS when your RRIF minimum pushes you past the clawback threshold? Where does the house fit? The old plan shrugs. The strain shows. Statistics Canada reports that among Canadians aged 65 to 74 who worked in 2022, almost half did so out of necessity. After a late-life divorce, my mother returned to part-time work at a grocery store. She had done everything the old plan asked of her. The usual reply is that people just need to save more. Telling a 72-year-old to save more is like telling a marathoner at kilometre 40 to train harder. An up-to-date plan opens with the question that matters at 65: how will this money cover the bills for 30 years? Home equity goes on the balance sheet at the first meeting, pulled from the drawer marked "emergencies and inheritance." Ninety-one per cent of Canadians say they want to live independently in their own homes for as long as possible, so a good plan offers ways to do that beyond a For Sale sign. And the industry that spent 40 years teaching people to save owes them the same energy in how to spend it. I have a modest proposal for the banks. Every February, you run RRSP season, complete with sailboat commercials. Give us an RRIF season to match, with the same budget, and put a drawdown plan in front of every client who turns 65. And while you are at it, switch the word "savings" to "spending" or "paycheque" on our bank account. Take your retirement plan out of the back of the fridge and check the date on the lid. If it says 1990, you know where it goes. My wife will be happy to show you the garbage. This Opinion Article was published in the Business Section of the Saturday Star and online Toronto Star on October 17, 2026, 

When Two Retirements Collide featured image

8 min

When Two Retirements Collide

All this talk lately about Trump and Carney squaring off has made me reflect on matters closer to home. My living room has never quite reached the level of a televised leaders’ debate, but retirement has a way of turning minor domestic disagreements into full parliamentary sessions. And unlike politicians, you can’t call a recess and fly to Florida. For years, we’ve been sold a lovely picture of retirement. The alarm clock disappears. The kids have finally stopped treating your house like a storage locker. There are leisurely breakfasts, travel, golf, grandchildren, and coffee on the patio on a Tuesday morning simply because you can. And there is your spouse. Every. Single. Day. For many couples, this is wonderful. Even in the happiest relationships, though, somewhere around the third consecutive Tuesday morning together, a thought may quietly surface: Have you always chewed like that? We spend years trying to figure out whether we have enough money to retire. We calculate pensions, RRSPs, CPP, home equity, and how long our savings might last. We consult financial planners and make budgets. Some of us even build colour-coded spreadsheets, which I think is taking things a little far (just saying). Far fewer couples spend time figuring out how they will retire together, and that’s a different calculation altogether. Two Retirement Plans before One During our working years, most couples have something that retirement quietly removes: separation. You go to work. I go to work. You have your colleagues, routines, frustrations, and responsibilities, and I have mine. We leave each other in the morning, collect a day’s worth of stories, and come home with something to talk about. Retirement can fold two fairly independent lives into the same house and the same calendar, usually by the first Monday. Research backs this up. A German study of 2,117 couples, drawing on more than 30 years of national survey data, found that on average both partners grew more satisfied with life around retirement. The changes were also highly correlated within couples, so when one partner’s satisfaction slipped, the other’s tended to slip right along with it (Weber et al., 2021). Your retirement becomes my retirement, whether I applied for the position or not. Then come the expectations. One person has been dreaming of travelling for 20 years. The other would happily never set foot in an airport again. One wants to move, and one wants to stay. One wants to golf four days a week. The other thought retirement meant finally doing things together. One wants to help the kids financially. The other believes the kids are 43 and it may be time they gave adulthood a whirl. Even the timing can cause friction. One of you retires in June, the other has three years left before the pension kicks in, and suddenly someone is home all day reorganizing the spice drawer. Research on how couples make retirement decisions suggests that the way the call gets made, and whether both people feel they had a say, shapes how satisfied they are with retirement afterward (Szinovacz & Davey, 2005). The relationship you bring into retirement also comes along for the ride. Old patterns of closeness and conflict travel with you like carry-on luggage, and retirement simply changes the scenery around them (Davey & Szinovacz, 2004). That makes me wonder whether every couple needs two retirement plans before they have one. What does your retirement look like? What does mine look like? Where do they overlap? Those questions may matter more than whether we can afford the Viking cruise. And Then There’s Money Of course there is. 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Retirement plans that once looked beautifully aligned suddenly don’t, and that is a lot of change for any relationship to absorb. Apparently, Fighting Isn’t Necessarily Bad Three very different thinkers have helped me rethink the whole subject: an ancient Chinese general, a modern conflict facilitator, and a psychologist with a lab full of arguing couples. Sun Tzu’s The Art of War is about military strategy, yet one of its most enduring ideas travels surprisingly well into marriage: understand the situation, understand the other person, and don’t waste resources on battles that don’t need to be fought. Priya Parker comes at conflict from almost the opposite direction in her new book, The Art of Fighting (2026). Her work explores how conflict can strengthen relationships when people engage with it well. She calls this idea “healthy heat.” Some difficult conversations need enough heat to burn through to what actually matters. Then there is psychologist John Gottman, who studied couples over time and found something I love: happy couples don’t all fight the same way (Gottman, 1993). His research identified three stable types. Validators calmly talk their disagreements through. Avoiders would much prefer to change the subject. Volatile couples argue loudly and passionately and keep their marriages intact anyway. The couples headed for trouble were the hostile ones, along with the ones who had quietly checked out. So you and I don’t have to argue like the nice couple down the street. They look exhausted and bored, to be frank. What seems to matter is whether we can disagree and still hold on to respect, affection, and the sense that we are on the same side. That calls for something to sit beside the retirement financial plan. The Retirement Rules of Engagement 1. Figure out what you’re really fighting about. Before digging in your heels, ask why this matters so much to each of you. The argument about selling the house may really be about losing independence. A fight over spending can be tangled up with FORO. Too much golf might be about purpose for one person and loneliness for the other. And the argument about money may have very little to do with the actual numbers. Once the real issue is on the table, at least you’re having the right argument. 2. Choose your battles. Sun Tzu would make an excellent retirement consultant. Some things matter enormously, and others really don’t. If your spouse has loaded the dishwasher incorrectly for 37 years and everyone is still alive, victory may no longer be strategically important. 3. Keep the heat healthy. Disagreement has a place in a strong relationship. Parker’s idea of healthy heat gives us permission to have uncomfortable conversations without treating the discomfort as proof that the relationship is in trouble. Say the difficult thing. Ask the awkward question. Then stay curious about the answer. 4. Remember who is sitting across from you. This is the person you chose to build a life with. Opposing counsel bills by the hour. Gottman’s research is especially useful here, because hostility and emotional disengagement are the real warning signs. Anger passes. Contempt has a nasty habit of moving into the spare room. 5. Build some mine, yours, and ours. Two people don’t need to become one organism to have a good retirement. Separate interests, friendships, and activities give each partner purpose and independence, plus fresh material for dinner conversation. Then build the shared things on purpose too: travel, grandchildren, exercise, volunteering, cottage time, date nights, or whatever makes retirement feel like ours. A little absence can still make the heart grow fonder. 6. Know when you’re stuck. If you keep having the same argument, if conversations regularly turn hostile or contemptuous, or if one of you has simply stopped engaging, outside help may be worth it. A couples therapist can untangle relationship patterns. A financial planner can put real numbers around money fears. A retirement coach can help when identity and purpose are causing friction. Sometimes the most useful person at the kitchen table is the third one. What About Grey Divorce? Grey divorce is worth a few minutes here, because ending a marriage later in life is especially hard to recover from financially, and it ripples through the whole family, right down to the grandchildren who now spend Christmas in two places. The Canadian story, however, is less dramatic than the headlines suggest, partly because so many of those headlines are American. In the United States, adults 50 and older made up 8% of all divorces in 1990 and nearly 40% in the latest figures, and their divorce rate doubled between 1990 and 2010 before levelling off (Westrick-Payne & Brown, 2024). Canada never had that boom. Statistics Canada reports that the divorce rate among Canadians aged 50 and older rose 26% between 1991 and 2006, from 4.2 to 5.3 divorces per 1,000 married people, and has since remained relatively stable (Statistics Canada, 2022). Grey divorce remains considerably less common here than divorce among younger adults, so if you’ve read that it has doubled, you were reading about Americans. Still, divorce at 65 is financially different from divorce at 35. There are fewer working years to rebuild. One household becomes two. Housing, retirement income, pensions, estate plans, and family relationships can all take a hit, and women tend to feel it most. A Statistics Canada study that tracked Canadians from their mid-50s into their 70s found that divorced women kept about 70% of their family income, compared with about 87% for women who stayed married (Mehdi, 2023). The study concluded that divorce lowers living standards in retirement more than the death of a spouse does. Till Death Do Us Part Is Longer Than It Used to Be A couple retiring in their 60s could easily have another 20 or 30 years together. That’s an extraordinary gift. It’s also a very long time to argue over the thermostat. Our health will change, our finances may shift, and our interests will wander off in directions neither of us saw coming. The people we were when we walked away from our careers won’t necessarily be the people we are at 75, 80, or 90, so our relationships need room to grow with us. So pick the battles worth fighting, bring a little healthy heat to the ones that matter, and concede the rest, especially the dishwasher. Thirty years of retirement works out to more than 1,500 Tuesdays together. It would be a shame to spend them arguing about the forks. Don’t retire. ReWire. Sue P.S. Retiring solo? Don’t get too comfortable. Many of the same issues show up with adult children, friends, and family, along with everyone’s sudden assumption that you now have all kinds of free time. I’ll tackle that one in two weeks. My Book is Available for Order: I hope you will consider ordering a copy of Your Retirement Reset for yourself, a friend, or someone you love. Published by ECW Press and is available through Indigo or Amazon and McNally Robinson. If you like supporting Canadian booksellers, check with your local independent bookstore too. Most can order it.

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