How Academics need to change their messaging

Dr. Kristal Brent Zook's article in The Guardian underscores the growing need for faculty experts to more effectively communicate with the media.

Our experts are available to speak with media on a range of topics related to this story.

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"This is an issue that is very much related to the changing role of faculty in institutions. Our research shows there is an incredible opportunity for schools to better promote their academic research by helping media tell their story."

- Tom Carter

"While many faculty are becoming more attuned to the need to communicate their work beyond peer-reviewed journals, there are still many on the campus who lack both the attitude and the skills necessary to effectively translate their research to the media."

- Meaghan Wright

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