New iPhone X Announcement Sparks Talk of Smartphone Use and Addiction - Baylor Experts Can Weigh InSeptember 13, 20171 min read
James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing, and Meredith David, Ph.D., assistant professor of marketing, in Baylor University's Hankamer School of Business, actively research the effects of smartphones on consumers.
Their findings regarding "phubbing" -- phone snubbing -- and how that practice can damage relationship and lead to depression have garnered national and international attention.
Building on their "phubbing" research and the damage it does to relationship, they more recently found that the circle nearly completes itself as the offended parties frequently jump online to find affirmation in the likes and shares and positive comments of social media.
“Although the stated purpose of technology like smartphones is to help us connect with others, in this particular instance, it does not,” David said. “Ironically, the very technology that was designed to bring humans closer together has isolated us from these very same people.”
Roberts authored the book “Too Much of a Good Thing: Are You Addicted to Your Smartphone?”
Meredith David, Ph.D. Associate Professor, Marketing
Dr. David focuses on marketing strategies with an exploration of new technologies.
James Roberts, Ph.D. Director, Centre for Nonprofit Leadership and Service, Professor - Marketing
Expert on consumer behavior, human-computer interaction, compulsive buying, and effects of consumerism & technology on individual happiness.