The effects of Native American mascots

The effects of Native American mascots

January 29, 20181 min read

The Cleveland Indians announced today they will drop "Chief Wahoo" from uniforms in 2019. This is not the first news about Native American mascots of late. Goizueta Business School's Mike Lewis has extensive research on team value and mascots -- including the effects of live mascots in college sports and the controversial use of Native American mascots across collegiate and professional athletics.


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  • Michael Lewis
    Michael Lewis Professor of Marketing; Faculty Director, Emory Marketing Analytics Center All Things Fandom and Sports Analytics

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