Featured Post from ExpertFile

Part 1: Collaborating with Faculty Experts: A How-To Guide for Marketing Departments & Deans

Dec 10, 2019

4 min

Deanne TaenzerPeter Evans


“I don’t have time to do this.”

“I don’t think I’m the right expert.”

“My subject area is too specific.”


Have you ever approached a faculty member with an opportunity to speak to the media or perhaps speak at an event, only to hear responses like these? Asking certain faculty members to help serve as experts can be challenging. While it’s becoming more widely accepted by faculty that responding to such requests is a great way to build their personal reputation – as well as the institution’s – there is still work to be done in this area.


With my experiences I wanted to share some useful tips to help you better collaborate with your faculty and get more results:



1. Walk the Halls: Stay Connected to Important Faculty Research & Publications


Faculty play a key role in helping you tell compelling stories to a variety of audiences such as media, prospective donors and students. Yet it’s amazing how many communications people are disconnected from important discoveries their experts are working on. They get caught up in day-to-day events and struggle to find time to walk the campus. The first step in collaborating with your faculty is showing them you care. Make yourself approachable as a resource to help them communicate their stories and you’ll see dramatic results. While it may be tough, it is worth the time investment.



2. Take Inventory: Assess Which Experts Can Be Most Valuable in Helping You Engage Various Audiences


With so many faculty members across the campus involved in a wide range of activities, it’s important to develop a framework that identifies who you should be working with. While faculty have deep subject-matter expertise, not all are suited to helping with certain engagements such as broadcast media interviews. To better assess your faculty look at these key factors:


Credibility


  • Does the expert have a deep understanding of their focus area?
  • How respected are they among their peers?
  • Have they conducted research in this area?
  • Have they been published?
  • Have they spoken at conferences or received awards for their work?


Relevance


  • Is their field of research relevant to various audiences such as Media, Prospective Students, Donors and Partners?


Engagement


  • How are their writing skills?
  • Do they have experience with public speaking to various audiences?
  • Can they conduct an interview with a reporter?
  • Are they willing to participate or get media training?


Responsiveness


  • Do they understand the significant value they can contribute in helping you build your institution’s reputation?
  • Are they comfortable with being in the spotlight?
  • Can they be available on short notice (within hours) for media interviews?
  • Are they interested in building their own personal brand?



3. Get Alignment: Get Senior Leadership on the Bus


Consulting with Faculty Deans and other leaders on the campus will help you gain important support for your efforts to work more with faculty. Identifying their objectives at a program level will help you ensure that your work isn’t viewed as another “make work” exercise for faculty. Show them how your work with faculty experts will have potential to impact the following:


  • Brand reputation in the community and among peers
  • Media coverage
  • Increased student enrolment
  • Better Alumni engagement
  • Increased donations to the school
  • Government and research funding
  • Corporate partnerships



4. Tap into Peer-to-Peer Power: Focus on Faculty


Evangelists


We all know who our “go-to” faculty are. The people who will enthusiastically help you try out some new approaches. These are the faculty who are doing great research but also can tell a great story and are respected among their colleagues. Identify a manageable group (a range of 3-6 experts is a good number to start). Assess them using the criteria we discuss in point #2. Then get these select experts to invest a little time with you to work on topic strategies and content development. Explain to them what you are trying to achieve and listen to their feedback. Getting their support, and helping them develop their content and stories is the key to success. As evangelists, they can be vital to getting buy-in across the campus.



5. “Opt-In” your Experts: Look for Different Types of Contribution


While media coverage is a big focus for many organizations it often tends to dominate the discussion about experts. Think about the ways your experts can contribute and help you tell your story to a variety of audiences beyond media (see point #3). Faculty can be engaged in a broad spectrum of activities such as:


  • Television
  • Radio
  • Print
  • Research on specific topics
  • Blog posts
  • Podcasts
  • Speaking at conferences
  • Speaking at student recruiting events
  • Attending or speaking at alumni events
  • Attending or speaking at donor events



Build a “Contributions List” that outlines activities where you may need support and get faculty to opt-in. Getting this agreement in advance allows you to better assess where you have “bench strength” to plan for specific projects. At the end of the day, you won’t get 100% of the faculty to jump on board, but we have seen that a good plan and collaborative communication raises engagement and participation.



READ PART II of Collaborating with Faculty Experts: A How-To Guide for Organizations.



Connect with:
Deanne Taenzer

Deanne Taenzer

Vice President

Connecting Experts, Thought Leaders and Great Minds

Digital Content to engage AudiencesCoaching and Team LeadershipCloud ApplicationsCloud Based ServicesHigher Education
Peter Evans

Peter Evans

Co-Founder & CEO

Recognized speaker on expertise marketing, technology and innovation

Media TrendsThought LeadershipMarketingTechnologyInnovation
Powered by

You might also like...

Check out some other posts from ExpertFile

From Saint to Shamrocks: How St. Patrick’s Day Became the World’s Biggest Irish Party featured image

2 min

From Saint to Shamrocks: How St. Patrick’s Day Became the World’s Biggest Irish Party

Every March 17, cities around the world turn green as millions celebrate St. Patrick’s Day with parades, music, traditional foods, and a strong dose of Irish pride. But the origins of the holiday trace back more than 1,500 years to St. Patrick, the 5th-century missionary credited with bringing Christianity to Ireland. Over time, the feast day commemorating Ireland’s patron saint evolved into a broader celebration of Irish heritage, folklore, and culture. Many of today’s traditions, wearing green, shamrocks, lively parades, and even the association with leprechauns — developed centuries later, particularly as Irish immigrants in North America began celebrating their heritage publicly. In fact, some of the world’s biggest St. Patrick’s Day traditions, including massive parades and even dyeing rivers green, originated in the United States and Canada rather than Ireland itself. From the real history of St. Patrick to the myths, symbols, and global traditions that followed, historians and cultural experts can help unpack how this ancient religious observance transformed into one of the world’s most recognizable cultural celebrations. ExpertFile connects journalists with historians, cultural scholars, and experts in Irish heritage who can provide insight on topics including: The real story of St. Patrick and his mission in Ireland How shamrocks, leprechauns, and the color green became iconic symbols Why parades and public celebrations grew in North America How Irish immigration shaped the modern holiday The cultural and economic impact of St. Patrick’s Day celebrations worldwide Journalists looking for fresh angles on the history, traditions, and cultural significance of St. Patrick’s Day can connect with experts available through the ExpertFile platform. Our experts can help! Connect with more experts here: www.expertfile.com

Oil Shock: How the War in Iran Could Send Global Fuel Prices Soaring featured image

2 min

Oil Shock: How the War in Iran Could Send Global Fuel Prices Soaring

The ongoing war involving Iran has rapidly become one of the most consequential energy stories in the world. Oil markets have reacted sharply as military escalation threatens critical energy infrastructure and shipping routes in the Persian Gulf. Brent crude prices have surged past $100 per barrel as traders react to supply disruptions and the growing risk that the conflict could persist or expand across the region. At the heart of the concern is the Strait of Hormuz, a narrow but vital shipping corridor through which roughly one-fifth of the world’s oil and liquefied natural gas flows. Any disruption to this route has immediate ripple effects across global energy markets, transportation costs, supply chains, and ultimately consumer fuel prices. Analysts warn that if disruptions continue, the world could face sustained higher oil prices, tighter energy supply, and inflationary pressure across multiple sectors including transportation, manufacturing, and food production. In some scenarios, oil prices could climb significantly higher if shipping through the region remains restricted or if energy infrastructure becomes a sustained target in the conflict. For journalists covering the evolving situation, the energy implications of this conflict are complex and rapidly changing. From geopolitical strategy and energy security to economic ripple effects and consumer fuel prices, reporters need credible expert voices who can explain what’s happening and what comes next. ExpertFile connects journalists with leading experts across energy economics, geopolitics, global supply chains, and international security who can provide timely analysis on questions such as: Why the Strait of Hormuz is so critical to global oil markets How war in the Middle East impacts gasoline and diesel prices worldwide Whether oil prices could spike to $120 or higher The economic ripple effects of energy shocks on inflation and global markets How governments and energy companies respond to supply disruptions What the conflict could mean for long-term energy security and global trade Journalists covering the global energy story can connect with the many experts available through ExpertFile to provide context, analysis, and insight as this rapidly evolving crisis unfolds. Our experts can help! Connect with more experts here: www.expertfile.com

ExpertSpotlight: Why the Strait of Hormuz Matters: The World’s Most Critical Chokepoint featured image

3 min

ExpertSpotlight: Why the Strait of Hormuz Matters: The World’s Most Critical Chokepoint

The Strait of Hormuz is one of the most strategically vital waterways on Earth. Just 20 miles wide at its narrowest point, with shipping lanes only a few miles across in each direction,  this narrow channel connects the Persian Gulf to the Gulf of Oman and the Arabian Sea. Through it flows roughly one-fifth of the world’s petroleum supply, along with vast quantities of liquefied natural gas, particularly from Qatar. For global markets, the Strait is more than geography, it is a pressure point. Any disruption, even the threat of one, can send oil prices surging and rattle financial markets worldwide. A History Shaped by Empire and Energy For centuries, the Strait served as a maritime corridor linking Mesopotamia, Persia, India, and East Africa. Control over it shifted between regional powers, colonial empires, and eventually modern nation-states. In the 16th century, the Portuguese seized nearby islands to dominate regional trade routes. Later, British naval power asserted influence during the height of imperial shipping dominance. In the 20th century, however, the Strait’s importance expanded dramatically with the rise of oil exports from Gulf states. After the 1979 Iranian Revolution, tensions surrounding the Strait intensified. During the Iran-Iraq War in the 1980s, particularly the so-called “Tanker War” phase, commercial vessels were targeted, highlighting how vulnerable global energy supplies could be. Since then, periodic confrontations between Iran, the United States, and regional powers have kept the Strait at the centre of geopolitical risk. Why It Is So Important Today 1. Energy Security Major oil producers including Saudi Arabia, Iraq, the UAE, Kuwait, and Qatar rely heavily on this route. Even short-term closures could disrupt millions of barrels per day in global supply. 2. Global Economic Stability Because oil is globally traded and priced, disruptions in the Strait impact fuel costs, inflation, shipping, and consumer prices worldwide — including in North America and Europe. 3. Military Strategy The Strait is bordered primarily by Iran to the north and Oman to the south. Iran has periodically threatened to close the passage in response to sanctions or military pressure. The U.S. Navy and allied forces maintain a consistent presence to ensure freedom of navigation. 4. Modern Geopolitical Flashpoint Recent decades have seen drone seizures, tanker detentions, and naval standoffs. Each incident reinforces how fragile global energy logistics can be when concentrated in a single corridor. The Strait as a Symbol of Interdependence The Strait of Hormuz underscores a central truth of globalization: the world’s economies are deeply interconnected and geographically vulnerable. A narrow stretch of water in the Middle East can influence gasoline prices in Ontario, manufacturing costs in Germany, and energy security debates in Asia. It is both a trade artery and a geopolitical lever — a reminder that geography still shapes global power. Expert Angles for Media An expert in geopolitics, energy economics, or maritime security could explore: How vulnerable is the global economy to a prolonged closure? Can alternative pipelines realistically replace Hormuz traffic? What role do regional alliances play in deterring conflict? How does the Strait shape Iran’s negotiating power? What would insurance and shipping markets do in a crisis? The Strait of Hormuz is not simply a map feature — it is one of the world’s most consequential strategic chokepoints. Its stability underpins global energy flows, economic predictability, and international security. If tensions rise there, the world feels it. Our experts can help! Connect with more experts here: www.expertfile.com

View all posts
Powered by