Want to get more media engagement? Hire a former journalist.

Dec 10, 2019

2 min

Peter Evans



Last week we announced the arrival of a former award-winning journalist, Conway Fraser who is ExpertFile’s new media advisor. I owe some of our clients for my introduction to Conway. About six months ago, some of our clients were singing the praises of a former journalist with a unique approach to media coaching with a variety of corporate, healthcare and higher education clients.


I had the pleasure of sitting in on a workshop session that he delivered earlier this summer, and was instantly hooked. As the session unfolded, it became obvious that Conway’s approach to storytelling is uniquely enriched by his journalistic experience. I’ve always had a profound respect for reporters who have been in the trenches, producing credible, engaging stories on tight deadlines. While journalists receive some accolades, (Conway has a Gemini-Award for his work in TV, the Canadian equivalent to the Emmys) it remains a craft that is under-appreciated. Journalists are at the whim of the 24 hour news cycle, under huge pressure to file credibly researched stories in record time. And sadly, as the market increasingly moves from broadcast dollars to digital dimes, news outlets are squeezing their journalists even further as too many of their colleagues depart the profession.


While disturbing, this trend is the new reality. While technology is largely to blame for this trend, we can also see ways that technology can help journalists. It’s one of the reasons we created ExpertFile – to help journalists quickly find relevant and credible expert sources.


It’s clear why Conway and I hit it off right away. He was instantly drawn to our platform and the obvious benefits it provides to journalists. We also share the belief that there are even more ways ExpertFile can help them. In his short time with us, Conway has already helped us envision some exciting new ideas for our technology and professional services platform that will benefit both journalists and our enterprise clients who promote their experts to the media. He will also be producing some important content related to best practices here on the ExpertFile Blog that will surely appeal to many of our clients.


There’s nothing quite like having a seasoned journalist with over 20 years experience in national broadcast radio and TV around to keep you on your toes. I can’t wait to see what Conway and our fellow ExpertFilers end up producing together. Please join me in welcoming Conway to the ExpertFile community. Let me know if we can make an introduction!



Connect with:
Peter Evans

Peter Evans

Co-Founder & CEO

Recognized speaker on expertise marketing, technology and innovation

Media TrendsThought LeadershipMarketingTechnologyInnovation
Powered by

You might also like...

Check out some other posts from ExpertFile

2 min

Why Greenland Matters: The History and Strategic Importance of the World’s Largest Island

Often viewed as remote and sparsely populated, Greenland has long played an outsized role in global strategy. Settled by Inuit peoples for thousands of years, Greenland later became part of the Danish realm in the 18th century and today exists as an autonomous territory within the Kingdom of Denmark. Its location—bridging North America and Europe—has consistently drawn the attention of major powers, especially during moments of geopolitical tension. That attention intensified during the Cold War, when Greenland became a critical asset in Arctic defense. The United States established military installations on the island, most notably what is now known as Pituffik Space Base, to support missile warning systems and transatlantic defense. Greenland’s position along the shortest air and missile routes between North America and Russia made it indispensable to early-warning networks—and that strategic logic has not faded with time. Today, Greenland’s importance is growing rather than shrinking. Climate change is reshaping the Arctic, opening new shipping routes and increasing access to natural resources such as rare earth minerals, hydrocarbons, and freshwater reserves locked in ice. These developments have renewed global interest in Greenland from NATO allies and rival powers alike, as control over Arctic infrastructure, data, and mobility becomes central to economic and security planning. At the same time, Greenland’s own political future—balancing autonomy, Indigenous priorities, and external pressure—adds another layer of complexity. Greenland’s story is ultimately one of geography shaping history. What once made the island strategically valuable for defense now places it at the center of debates about climate, security, energy, and sovereignty in the 21st century. As Arctic competition accelerates, Greenland is no longer a peripheral actor—it is a focal point where global interests converge. Journalists covering geopolitics, Arctic security, climate change, Indigenous governance, or global resource competition are encouraged to connect with experts who study Greenland’s past and its evolving strategic role. Expert insight can help explain why this vast island continues to matter—and why it is likely to play an even larger role in the years ahead. Our experts can help! Connect with more experts here: www.expertfile.com

2 min

Power, Politics, and Petroleum: The Story of Venezuela

After gaining independence from Spain in the early 19th century under the leadership of Simón Bolívar, the country spent much of the next century marked by political instability and military rule. Everything changed in the early 20th century with the discovery of vast oil reserves, which rapidly transformed Venezuela into one of the world’s leading petroleum exporters and shifted power toward a centralized state funded almost entirely by oil revenue. By the mid-20th century, oil had become both Venezuela’s greatest asset and its greatest vulnerability. Democratic governments that emerged after 1958 used oil income to expand social programs and infrastructure, but also built an economy dangerously dependent on a single commodity. When oil prices fell in the 1980s and 1990s, economic inequality and public frustration surged, creating the conditions that brought Hugo Chávez to power in 1999. Chávez reoriented the political system around a state-controlled oil sector, using petroleum revenues to fund social initiatives while consolidating political authority and weakening independent institutions. Under Chávez and his successor Nicolás Maduro, oil remained the backbone of the state—but declining production, corruption, and mismanagement hollowed out the industry itself. As oil revenues collapsed, so did public services, democratic norms, and economic stability. Venezuela’s history illustrates a central paradox: immense natural wealth paired with fragile governance. Control of oil has repeatedly shaped political power, domestic policy, and Venezuela’s relationship with the world—making energy inseparable from the country’s political story. Journalists covering Venezuela, Latin American politics, energy markets, or resource-driven economies are encouraged to connect with experts who can provide historical context, explain the role of oil in shaping political outcomes, and assess how Venezuela’s past continues to influence its uncertain future. Our experts can help! Connect with more experts here: www.expertfile.com

1 min

Covering Venezuela? We Can Help.

The situation in Venezuela is fluid, and new details about the operation, its planning and execution, the future of the country and how the world is reacting is all happening in real time. Journalists covering Latin America, global politics, migration, energy, or human rights are encouraged to connect with experts who can provide context on Venezuela’s evolving political landscape, economic indicators, humanitarian conditions, and regional implications. Expert insight is critical for moving beyond headlines and understanding what the next phase of Venezuela’s crisis could mean—for its people and for the region. Looking for an expert to help? Connect with our experts: www.expertfile.com

View all posts