Building a Gateway to Real News in Broadcast Journalism

Dec 10, 2019

3 min

Peter Evans

Long gone are the days when local media were held up as the first and final word on current affairs. It’s safe to say, the world has never experienced such a period of widespread participation in the news generating process. At the same time, we’ve never seen a more prolific inundation of content and voices from so many corners, all striving to reflect their two cents in the final story. This has also resulted in some of our most credible voices with relevant stories struggling to be heard. Why is that? The train may have left the station, but there is a more effective track it can follow before it’s too late.


Video defines the news agenda


One of the most formative trends we are now witnessing is the exponential increase in the amount of video created by local and national news outlets around the world, as well as mainstream contributors – from the general public, to corporations, and interest groups – who are producing video content at a staggering rate. The quality of this content is left to the creator’s standards. In this era of fake news, there has never been a more critical need in broadcast news for credible sources.


Experts: Undiscovered or inaccessible?


Many respected organizations (from research institutions and higher education to think tanks and private sector organizations) maintain significant stockpiles of critical and timely expertise – like research, analysis, and raw data – with which they are challenged to cut through the noise to get into the hands of those who need it.


Broadcast media at all levels, from local to international, continue to play a critical role in getting these stories out. But many legitimate media outlets are facing financial burden and an onslaught of competition for audience against a growing field of alternative news sources.


Ironically, current editorial and newsgathering processes even for the most mature media organizations remain cumbersome. Reporters’ search for information and sources in the field increases as their own numbers dwindle by the day.


As credible news sources continue to battle unqualified viral content, the question remains: What can we do to make real news easier, faster and cheaper to create and deliver?


Building a gateway to credible sources


The secret may just lie in making credible information, broadcast-ready expert sources, and relevant stories more immediately accessible to media.


Today, ExpertFile and Dejero announced that we are partnering to enhance broadcast newsroom access to credible expert sources by making the ExpertFile directory available through Dejero’s LIVE+ Control management system, which leading broadcasters around the world are now using to capture and distribute high quality live news feeds. We’re at the NAB (National Association of Broadcasters) show in Las Vegas this week demonstrating this powerful integration with Dejero. Experts on over 25,000 topics will be discoverable directly from the Dejero control panel in newsrooms all over the world. For us, it’s about helping journalists more easily pursue compelling, timely news stories by connecting them to those credible, broadcast-ready experts.


We are focused on building a gateway to the people, content and story ideas that can help define and respond to today’s news agenda. By building the world’s leading search engine and content platform for experts, we’re opening a new chapter with partners such as Dejero to build the bridges and channels to distribute this content to those who need it now…and fast!


Already the response we’re getting from some of the biggest broadcast networks in the world here at NAB2017 is very encouraging. But there’s much more work to be done to help this industry. We look forward to some great conversations. If you are at NAB, please drop by the Dejero booth and say hi or drop us a line.





Connect with:
Peter Evans

Peter Evans

Co-Founder & CEO

Recognized speaker on expertise marketing, technology and innovation

Media TrendsThought LeadershipMarketingTechnologyInnovation

You might also like...

Check out some other posts from ExpertFile

3 min

Breaking: Justin Timberlake Reveals He Has Lyme Disease

When a major celebrity opens up about a personal health struggle, public attention often follows. That’s certainly the case after Justin Timberlake recently revealed that he is battling Lyme disease—a condition that affects nearly half a million Americans each year but remains widely misunderstood. Timberlake’s announcement is bringing renewed focus to the causes, risks, and complexities of Lyme disease, including how it spreads, where it’s most prevalent, and what individuals can do to protect themselves. With tick season still active in many regions, this moment offers an opportunity to better inform the public—and we’ve identified a group of leading experts who can help do just that. From microbiologists and epidemiologists to entomologists and disease ecologists, the following researchers bring a wide range of expertise on Lyme disease, tick biology, and environmental risk factors. Whether you're a journalist looking for credible sources, a public health communicator, or simply someone trying to make sense of this rising threat, these experts are available to provide clarity and context in the wake of this headline-making health disclosure. Featured Experts A highly media‑quoted microbiologist specializing in Lyme and other tick‑borne diseases. He runs TickReport, a service that tests ticks and interprets exposure risks. Insights on... How celebrities like Timberlake amplifying Lyme awareness may shift public perception and testing demand. The relevance of tick season timing and geographic risk zones. How tick testing works and what patients should know post‑exposure. Over two decades studying Borrelia burgdorferi and blacklegged ticks, with strong expertise in disease ecology and conservation medicine. Insights on... The biology of transmission and the tick’s life cycle—what leads to infection risk. How habitat and ecological shifts may affect Lyme exposure risks. Wildlife‑human disease interface in increasingly peri‑urban settings. Focuses on landscape ecology and patterns of vector‑borne disease emergence including Lyme disease. Insights on... How environmental changes (e.g. urban sprawl, climate trends) are altering Lyme disease risk maps. Predictive models: where Lyme is emerging next. Implications for public health messaging given high-profile cases like Timberlake’s. Specializes in tick taxonomy and vector species genetics—ideal for deeper background on tick diversity and distribution. Insights on... Which tick species carry Lyme and how misidentification can confuse diagnosis. Emerging tick species or genetic strains and what they mean for prevention. Geographic spread and species shift over time. His research examines geographic patterns of Lyme disease, including why incidence varies regionally in the U.S. Insights on... Why Lyme is more prevalent in certain states—even those outside Timberlake’s or his fans’ travel zones. Human behavioral and habitat factors (e.g. suburban greenspace vs. deep woods). What seasonal changes in tick behavior tell us about infection risk. Story Angles to Explore Celebrity spotlight on Lyme disease: How high‑profile cases can impact media attention, funding, public awareness, and testing demand. Diagnosis and prevention: From exposure to testing (e.g., TickReport), early symptoms, treatment windows, and what experts recommend post‑bite. Ecology and environment: Why Lyme is expanding geographically, and how climate and land‑use change influence risk. Tick evolution and identification: Educating the public on which ticks transmit Lyme, emerging strains, and challenges in correct tick identification. Regional variation in risk: Breakdowns of why some states or regions are Lyme hotspots and how that aligns with the celebrity’s likely exposure zones or fan geography. Looking for more Experts? Visit www.expertfile.com or download ExpertFile for your phone.

1 min

10th Anniversary of the Supreme Court Legalizing Gay Marriage

The 10th anniversary of the U.S. Supreme Court’s landmark decision in Obergefell v. Hodges marks a decade since same-sex marriage became legal nationwide—a pivotal moment in the advancement of LGBTQ+ rights and civil liberties. This anniversary is newsworthy not only because of the social and legal progress it symbolizes but also due to ongoing conversations around equality, representation, and protection under the law. As the political landscape shifts and new challenges emerge, revisiting the legacy of this decision offers an opportunity to reflect on progress, examine setbacks, and spotlight the voices shaping the next chapter in LGBTQ+ advocacy. Key story angles that may interest a broad audience include: Personal stories from couples and families: Exploring how the decision transformed lives and created new definitions of family, love, and legal recognition. The legal legacy of Obergefell v. Hodges: Analyzing the impact on subsequent LGBTQ+ rights cases and how the precedent continues to be tested in courts. Backlash and resistance: Investigating the rise of anti-LGBTQ+ legislation and rhetoric in the decade following the ruling. Intersectionality within the LGBTQ+ rights movement: Highlighting the experiences of LGBTQ+ people of color, transgender individuals, and rural communities. The global ripple effect: Examining how the U.S. ruling influenced marriage equality movements in other countries. The future of LGBTQ+ rights: Discussing what comes next in the fight for inclusive healthcare, anti-discrimination laws, and gender identity recognition. Connect with our experts about the 10th Anniversary of the Supreme Court Legalizing Gay Marriage: Check out our experts here : www.expertfile.com

1 min

Operation Rising Lion. Our experts are here to help with your coverage as Israel launches strikes on Iran

Israel carried out strikes against Iran on Friday, targeting its nuclear and military sites, after US President Donald Trump warned of a possible "massive conflict" in the region. Israel's operation struck at the "heart of Iran's nuclear enrichment programme", taking aim at the atomic facility in Natanz and nuclear scientists, Prime Minister Benjamin Netanyahu said. The operation against Iran will "continue as many days as it takes," Netanyahu said. June 12 - AFP Connect with our experts about the latest escalation between Israel and Iran: Check out our experts here : www.expertfile.com

View all posts