Fan Equity and the NFL Draft
April 24, 20191 min read
Featuring:
Professor Mike Lewis produces "fan equity" rankings each year as a measure of the marketability of NFL teams. The usual suspects are at the top, but what does it mean for teams at the bottom -- particularly the Tennessee Titans, whose hometown will host the 2019 NFL Draft this week.
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Michael Lewis Professor of Marketing; Faculty Director, Emory Marketing Analytics Centerwww.fandomanalytics.com All Things Fandom and Sports Analytics
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Emory University, Goizueta Business School
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