Fan Equity and the NFL Draft

Fan Equity and the NFL Draft Fan Equity and the NFL Draft

April 24, 20191 min read
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Professor Mike Lewis produces "fan equity" rankings each year as a measure of the marketability of NFL teams. The usual suspects are at the top, but what does it mean for teams at the bottom -- particularly the Tennessee Titans, whose hometown will host the 2019 NFL Draft this week. 




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  • Michael Lewis
    Michael Lewis Professor of Marketing; Faculty Director, Emory Marketing Analytics Center

    All Things Fandom and Sports Analytics

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