Featured Post from ExpertFile

“More Brains – Less Bots: Driving Reputation & Revenue with Expertise Marketing” – Collision 2019 Keynote [VIDEO]

Feb 18, 2022

1 min

Peter Evans



On May 22, in Toronto, ExpertFile’s CEO and Co-founder Peter Evans presented at the Collision Conference in the “Growth Summit Track.” As the fastest growing tech conference in North America, Collision drew over 25,000 attendees. As one of the world’s largest and most influential tech events, Collision attracted CEOs of the world’s largest companies, founders of the most exciting start-ups, leading investors and media, from more than 120 countries.



Click here to watch the keynote.


In his keynote session titled “More Brains, Less Bots: Driving Reputation & Revenue with Expertise Marketing,” Peter speaks to how organizations can better engage their internal experts to competitively differentiate their brand and drive new revenues. The session outlined how trends such as the erosion of consumer trust and increasingly complex buyer journey are driving enterprises and institutions to make experts more approachable to key audiences as media sources, speakers and customer advisors. Peter also shared key insights learned from working with top organizations in sectors such as corporate, healthcare, higher education and industry associations.

Connect with:
Peter Evans

Peter Evans

Co-Founder & CEO

Recognized speaker on expertise marketing, technology and innovation

Strategic PlanningAngel InvestingOnline MediaSoftware as A Service (Saas)Technology

You might also like...

Check out some other posts from ExpertFile

2 min

What is an Open Convention?

In the ever-evolving landscape of American politics, the concept of an open convention stands as a pivotal event that can reshape the trajectory of a presidential election. This topic is particularly newsworthy because it signifies a departure from the traditional, predetermined nominating processes, opening up a dynamic and potentially unpredictable political battleground. Understanding an open convention is crucial for the public as it underscores the democratic principles of debate, decision-making, and party unity, or lack thereof. The implications of an open convention extend to voter engagement, party strategies, and the broader political discourse. Key story angles for journalists could include: Historical Context and Precedents: Exploring past instances of open conventions in American history, their outcomes, and how they have influenced subsequent elections. Mechanics and Process: Detailing how an open convention operates, the rules and procedures involved, and the roles of delegates and party officials. Political Strategy and Maneuvering: Analyzing the strategies employed by candidates and their campaigns during an open convention, including coalition-building, negotiations, and power plays. Impact on Voter Perception: Investigating how an open convention affects public opinion, voter trust, and engagement with the political process. Potential Outcomes and Scenarios: Examining the possible scenarios that can emerge from an open convention, including contested nominations, brokered deals, and unexpected candidacies. Expert Insights and Analysis: Featuring commentary and analysis from political scientists, historians, and party insiders on the significance and implications of an open convention. By focusing on the intricacies and potential ramifications of an open convention, journalists can provide the public with a comprehensive understanding of this critical aspect of the American political system, offering diverse and compelling angles for coverage. Connect with an expert if you need to know more about Open Conventions: To search our full list of experts visit www.expertfile.com Photo credit: PBS Learning Media

2 min

ExpertSpotlight: History of the Ancient Olympics

The Ancient Olympics, originating in Olympia, Greece, over 2,700 years ago, hold profound significance not only as a cornerstone of ancient Greek culture but also as a foundation for the modern Olympic Games. This topic matters to the public because it provides insights into the origins of organized sports, the cultural values of ancient civilizations, and the historical continuity that connects past traditions to contemporary global events. Understanding the history of the Ancient Olympics offers a unique perspective on the evolution of sportsmanship, competition, and international unity. Key story angles for journalists could include: Origins and Cultural Significance: Exploring the roots of the Ancient Olympics, their role in Greek society, and the religious and cultural rituals that accompanied the games. Athletic Events and Competitors: Delving into the various sports and athletic competitions that were part of the Ancient Olympics, and highlighting notable athletes and their achievements. Political and Social Impact: Investigating how the Ancient Olympics influenced political dynamics and social structures within ancient Greece, including the games' role in fostering unity and diplomacy among city-states. Religious and Mythological Connections: Examining the religious significance of the games, including their dedication to Zeus and the mythological stories associated with Olympia and the origins of the games. Legacy and Evolution: Analyzing how the traditions and values of the Ancient Olympics have shaped the modern Olympic movement, including the continuity and changes over millennia. Archaeological Discoveries: Reporting on recent archaeological findings and research that shed new light on the Ancient Olympics, including discoveries of artifacts, structures, and inscriptions. By focusing on the history of the Ancient Olympics, journalists can provide the public with a richer understanding of how these early games laid the groundwork for modern sporting events, offering diverse and compelling angles for coverage. Connect with an expert about the History of the Ancient Olympics: To search our full list of experts visit www.expertfile.com Photo credit: Chris Karidis

2 min

ExpertSpotlight: The History of the Modern Olympics

The modern Olympics, a revival of the ancient Greek tradition, have become a global phenomenon that transcends sports, uniting countries in a celebration of athleticism, competition, and international camaraderie. This topic is newsworthy not only for its rich historical context but also for its profound impact on global culture, politics, and society. The Olympics provide a unique lens through which to examine issues of national identity, geopolitical dynamics, and the pursuit of excellence. Key story angles for journalists could include: Origins and Evolution: Exploring the revival of the Olympics in 1896 by Pierre de Coubertin, and how the games have evolved over time, including significant milestones and historical events. Economic Impact: Analyzing the financial implications of hosting the Olympics, including the costs, benefits, and long-term economic impact on host cities and countries. Political Influence: Investigating the intersection of the Olympics and politics, including instances where the games have been used as a platform for political statements, boycotts, and international diplomacy. Cultural Significance: Examining how the Olympics promote cultural exchange and understanding, highlighting the role of the games in showcasing the traditions and achievements of participating nations. Technological Advancements: Assessing the impact of technological innovations on the Olympics, from advancements in sports science and athlete training to improvements in broadcasting and viewer engagement. Social Issues: Exploring the social dimensions of the Olympics, such as gender equality, inclusivity, and the representation of minority groups, as well as the efforts to address doping and maintain the integrity of competition. By focusing on the history of the modern Olympics, journalists can provide the public with a deeper understanding of how this international event has shaped and been shaped by broader historical and contemporary trends, offering rich and diverse angles for coverage. Connect with an expert about the History of the Modern Olympics: To search our full list of experts visit www.expertfile.com Photo credit: Luca Dugaro

View all posts
Powered by