Billion reasons why Netflix loves binge-watching

Billion reasons why Netflix loves binge-watching

July 18, 20191 min read

The numbers are out, and the there’s no doubt about it, Netflix despite weaker Q2 figures released this week, streaming is now an industry mainstay.

Netflix has transformed the industry and now viewers are no longer willing to wait for that one time a week a show usually airs. In fact, streaming options are now a must have for networks hoping to compete with Netflix and other services. And with Disney and Apple are now spending billions to catch up – audiences are in store for a lot more content.

But, as bingeing television becomes the norm, there are also concerns?

On the human side, what dangers are posed to people consuming enormous amounts of screen time.

And on the industry side – how can show business keep up? And should it?


Are you a reporter covering streaming services, binge-watching and the other habits of audiences? 

Then let our experts help.

David A. Schweidel is Professor of Marketing at Emory University’s Goizueta Business School. He is an expert in the areas of customer relationship management and social media analytics as well, his research also includes binge watching. David is available to speak with media – simply click on his icon to arrange an interview.

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  • David Schweidel
    David Schweidel Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing

    Marketing analytics expert focused on the opportunities at the intersection of marketing and technology

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