When online advertising stops motivating and starts irritating

When online advertising stops motivating and starts irritating When online advertising stops motivating and starts irritating

December 3, 20191 min read
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The holiday shopping season is in full swing with deals around every corner. But what happens when those ads become annoying to consumers? Assistant Professor Vilma Todri and colleagues looked into the phenomenon. 





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  • Vilma Todri
    Vilma Todri Assistant Professor of Information Systems & Operations Management

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