Curious about who’s cashing in on Superbowl Sunday? Let our experts help!

Jan 27, 2020

2 min

Andrew Wonders, Ph.D.


 

The big day is almost here! Fans around the world are getting squares ready, chili cooked, and prop-bets placed. Superbowl Sunday is America’s biggest day for television and sports.

 

This year, it will be all eyes on the Kansas City Chiefs and San Francisco 49ers as they land in Miami to prep and promote for Sunday’s kickoff.

 

There’s big money to be made this week, and a lot of it is going around, according to CNBC – last year was a windfall and most expect this year to be even bigger.

 

  • Super Bowl ad spots are the most expensive on commercial TV in the U.S. by far, with a 30-second slot costing $5.25 million. That works out at roughly $175,000 per second. 
  •  
  • Last year, the winners of the Super Bowl made an estimated $112,000 each, while their opponents made $56,000 each. Referees, meanwhile, make between $4,000 and $10,000 a game, according to an estimate by CBS, and their annual salary is about $201,000.
  •  
  • Stores are set to make $14.8 billion in sales around the game, with most of that money spent on food and drink to consume while watching, according to a survey carried out by Prosper Insights & Analytics for the National Retail Federation last week. That equates to $81.30 per person, up from last year’s $81.17.  

 



 

Are you a journalist covering this Sunday’s big game? If you have questions about the marketing or economics of the Superbowl, the let our experts help with your stories and coverage.

 

Professor Andrew Wonders joined the faculty of the School of Business Administration at Cedarville University in 2013 following a 13-year career in the sport industry. He is an expert in the areas of major sporting events and the business of sports. If you are looking to arrange an interview with Professor Wonders – simply click on his icon to arrange a time.

Connect with:
Andrew Wonders, Ph.D.

Andrew Wonders, Ph.D.

Assistant Professor of Sport Business Management

Professor Wonders joined the faculty of the School of Business Administration in 2013 following a 13-year career in the sport industry

Sports EventsSports Business & Related IssuesOlympics & Related Issues
Powered by

You might also like...

Check out some other posts from Cedarville University

From the Pump to the Bond Market: Why Rising Oil Prices Matter for Borrowing Costs featured image

2 min

From the Pump to the Bond Market: Why Rising Oil Prices Matter for Borrowing Costs

From the Pump to the Bond Market: Why Rising Oil Prices Matter for Borrowing Costs Rising oil prices are often felt first at the gas pump, but their effects can quickly extend to the broader economy. As higher costs for gasoline, diesel and jet fuel work their way through transportation, manufacturing and food production, investors are increasingly concerned that inflation could remain elevated longer than expected. That concern is helping push Treasury yields higher. When investors expect inflation to erode the future value of fixed-income returns, they typically demand higher yields on government bonds. The result can be a ripple effect across the economy: mortgage rates, auto loans, credit-card rates and business borrowing costs may all remain high or move higher. This is an important second stage of the oil-price story. The first concern is the direct impact on consumers and businesses as energy costs rise. The next concern is whether those higher costs become embedded in the economy, causing inflation expectations to increase and making it more difficult for the Federal Reserve to ease interest rates. For policymakers, the dilemma is clear. Raising or maintaining higher interest rates can help slow inflation, but it also makes borrowing more expensive for families, businesses and the federal government. If high energy prices persist, the Federal Reserve may face added pressure to prioritize inflation control even as consumers and employers feel the effects of tighter financial conditions. The issue is also global. Oil markets respond quickly to geopolitical instability and supply disruptions, while Treasury yields influence borrowing and investment decisions far beyond the United States. Together, high energy prices and rising yields can become a powerful test of economic resilience—affecting household budgets today and financial decisions for months to come. 

Canada-U.S. Tariff Dispute Puts Trade Policy and Consumer Costs in Focus featured image

1 min

Canada-U.S. Tariff Dispute Puts Trade Policy and Consumer Costs in Focus

Tariffs between the United States and Canada are again testing one of the world’s closest economic partnerships. New U.S. actions targeting select Canadian imports, along with Canada’s retaliatory measures on certain U.S. products, have moved the dispute beyond trade policy and into the everyday concerns of manufacturers, farmers, retailers and consumers on both sides of the border. The issue also arrives as the United States, Canada and Mexico assess the future of the U.S.-Mexico-Canada Agreement, making trade negotiations a significant government and diplomatic priority. From a government perspective, tariffs are being used as leverage to address market access, domestic production and perceived unfair treatment of national industries. From an economic perspective, however, the costs can spread quickly through integrated supply chains—particularly in automotive manufacturing, steel and aluminum, agriculture, energy and consumer goods. Companies may face higher input costs and greater uncertainty, while households could see higher prices or fewer choices. The central question is whether tariff pressure will produce a negotiated resolution—or prolong a dispute that affects businesses and consumers in both countries. 

View all posts