Featured Post from Cedarville University

Curious about who’s cashing in on Superbowl Sunday? Let our experts help!

Jan 27, 2020

2 min

Andrew Wonders, Ph.D.


 

The big day is almost here! Fans around the world are getting squares ready, chili cooked, and prop-bets placed. Superbowl Sunday is America’s biggest day for television and sports.

 

This year, it will be all eyes on the Kansas City Chiefs and San Francisco 49ers as they land in Miami to prep and promote for Sunday’s kickoff.

 

There’s big money to be made this week, and a lot of it is going around, according to CNBC – last year was a windfall and most expect this year to be even bigger.

 

  • Super Bowl ad spots are the most expensive on commercial TV in the U.S. by far, with a 30-second slot costing $5.25 million. That works out at roughly $175,000 per second. 
  •  
  • Last year, the winners of the Super Bowl made an estimated $112,000 each, while their opponents made $56,000 each. Referees, meanwhile, make between $4,000 and $10,000 a game, according to an estimate by CBS, and their annual salary is about $201,000.
  •  
  • Stores are set to make $14.8 billion in sales around the game, with most of that money spent on food and drink to consume while watching, according to a survey carried out by Prosper Insights & Analytics for the National Retail Federation last week. That equates to $81.30 per person, up from last year’s $81.17.  

 



 

Are you a journalist covering this Sunday’s big game? If you have questions about the marketing or economics of the Superbowl, the let our experts help with your stories and coverage.

 

Professor Andrew Wonders joined the faculty of the School of Business Administration at Cedarville University in 2013 following a 13-year career in the sport industry. He is an expert in the areas of major sporting events and the business of sports. If you are looking to arrange an interview with Professor Wonders – simply click on his icon to arrange a time.

Connect with:
Andrew Wonders, Ph.D.

Andrew Wonders, Ph.D.

Assistant Professor of Sport Business Management

Professor Wonders joined the faculty of the School of Business Administration in 2013 following a 13-year career in the sport industry

Sports EventsSports Business & Related IssuesOlympics & Related Issues
Powered by

You might also like...

Check out some other posts from Cedarville University

Slowing Job Growth Raises Questions About the Economy’s Momentum featured image

1 min

Slowing Job Growth Raises Questions About the Economy’s Momentum

The U.S. economy added just 29,000 jobs in September, while unemployment edged up to 4.2%, raising concerns about the strength of the labor market. Downward revisions to July and August’s employment figures further weakened the picture, suggesting hiring had been less robust than previously reported. For workers seeking their first job or a new opportunity, the slowdown adds uncertainty to an already challenging economic environment. The report also complicates the Federal Reserve’s next interest-rate decision. Weaker hiring reduced expectations for another rate increase this month, as policymakers weigh inflation concerns against the risk of slowing the economy further. Higher borrowing costs can make business expansion more expensive and discourage spending on homes, vehicles and other major purchases. A softer labor market gives the Fed another reason to consider how much financial pressure households and employers can absorb. September’s figures do not establish that a recession is underway: unemployment has remained between 4.1% and 4.3% since March, and employers are still adding jobs. Nevertheless, the report raises a broader question about whether the economy can sustain growth while hiring remains subdued. The coming months will help reveal whether September represented a temporary slowdown or a more persistent loss of momentum—with consequences for household confidence, business investment and monetary policy. 

Supreme Court’s New Term Puts Government Power and Constitutional Rights in Focus featured image

2 min

Supreme Court’s New Term Puts Government Power and Constitutional Rights in Focus

The U.S. Supreme Court began its new term October 5 with major cases involving climate change, gun rights, immigration and religious freedom. Although the disputes address different issues, they share an underlying question: What limits govern the exercise of government power? The answers could affect how communities seek compensation, how states regulate firearms and how religious institutions participate in publicly funded programs. The climate change case centers on Boulder, Colorado’s efforts to hold Suncor Energy and ExxonMobil accountable for alleged local damage associated with greenhouse gas emissions. The companies argue that federal law prevents those claims from proceeding. Beyond the financial stakes, the dispute raises questions about whether state courts can provide remedies for local harm linked to a global problem. The outcome could influence the path available to other communities pursuing similar claims. Gun rights cases will examine restrictions on semiautomatic rifles such as AR-15s. States defend the bans as public safety measures, while challengers argue that they prohibit commonly owned firearms protected by the Second Amendment. The cases could clarify how far states may go in regulating these weapons. Immigration disputes concern detention without bond hearings and deportations to countries where migrants have no ties. These cases place the administration’s enforcement authority alongside questions about migrants’ opportunities to challenge government actions. Their practical consequences could reach people facing prolonged detention or removal to unfamiliar countries. Religious freedom will receive particular attention in a case involving Catholic preschools seeking access to Colorado’s universal preschool funding. The schools argue that their exclusion amounts to religious discrimination, while Colorado maintains that participating schools must meet nondiscrimination requirements. The dispute asks how protections for religious exercise apply when faith-based institutions seek public benefits while retaining policies grounded in their beliefs. For communities, policymakers and religious organizations, the significance of this term extends beyond individual victories or losses. These decisions could establish boundaries that guide future laws and government actions, shaping how Americans exercise their rights and seek accountability through the courts. 

Indiana’s Player-Prop Decision Raises Stakes for College Athletics featured image

2 min

Indiana’s Player-Prop Decision Raises Stakes for College Athletics

The rapid expansion of legal sports betting has created a particularly complicated issue for college athletics: wagers based on the performance of individual student-athletes. Indiana became the latest state to confront that issue Thursday when regulators rejected an NCAA request to ban pregame college-player proposition bets. These wagers allow bettors to predict individual outcomes—such as how many points a basketball player will score or how many passing yards a quarterback will record. The NCAA has increasingly targeted these bets, citing concerns about athlete harassment, access to inside information and the potential manipulation of individual performances. Indiana regulators ultimately chose to preserve the state’s current rules, which permit certain pregame college-player props while prohibiting them once a game is underway. Sports-betting operators maintain that legal sportsbooks can monitor unusual betting patterns and alert regulators to suspicious activity, an oversight mechanism that does not exist in illegal or offshore markets. The NCAA takes a different view, arguing that attaching money directly to an individual college athlete’s statistics creates risks that are difficult to eliminate through monitoring alone. Several states have already restricted or prohibited these wagers, leaving the country with an increasingly uneven regulatory landscape. Indiana’s decision puts a larger question about the future of legalized sports betting into focus. College athletes now compete in an environment where thousands of people may have money riding on their individual performance, even when the athletes themselves receive none of the wager. Are existing safeguards enough to protect athletes and the integrity of competition? Should college sports be treated differently from professional leagues when regulators decide what people can bet on? And if states adopt different answers, how effective can any single state’s restrictions ultimately be? 

View all posts
Powered by