Consumer behavior expert and former "Survivor" contestant on holiday deals and scarcity

Nov 19, 2021

1 min

Kelly  Goldsmith

Kelly Goldsmith, professor of marketing, is available for commentary on holiday deals and anticipated scarcity due to supply chain issues.


Kelly is a former Survivor contestant, which influenced her research into consumer behavior in the wake of scarcity. She is an expert in how people think and act when faced with limited availability of what they need and how they perceive competition when it comes to purchasing items that are in limited supply. Topics she can discuss include:

  • How and why the combination of sales and perceived scarcity prompts consumers to behave selfishly (such as buying out entire stock) and other anticipated consumer behaviors and attitudes this holiday season
  • How to plan ahead and find the best deals well in advance and stick to a budget when there are too many good deals to pass up
  • How to keep your cool in the demanding, stressful environment
Connect with:
Kelly  Goldsmith

Kelly Goldsmith

Professor of Marketing

Expert in marketing, market research, and consumer behavior focusing on the impact of scarcity and sales on shoppers' mindsets.

SalesConsumer BehaviorMarket ResearchMarketingScarcity

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He labels those barriers the “tyrannies of scheduling.” In his paper “Marijuana and the Tyrannies of Scheduling,” forthcoming in Fordham Law Review, Mikos lays out the core challenges posed by the existing scheduling process and offers a solution that would lead to “more rational scheduling decisions that better reflect the benefits and dangers of controlled substances, as Congress intended.” The Role of Currently Accepted Medical Use in Scheduling Decisions The CSA creates five Schedules (I-V). Scheduling dictates how a drug is regulated under the statute. Schedule I drugs are subject to the most restrictive controls, and those controls are steadily relaxed as one moves down the schedules. Congress made all the initial scheduling decisions when it passed the CSA in 1970, but it also empowered the DEA, working in conjunction with the Department of Health and Human Services (HHS), to reschedule drugs based on new information acquired after the passage of the statute. 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The Tyranny of Science In the past, the DEA insisted that the only way to demonstrate that a drug has a CAMU was by completing multiple controlled trials (RCTs) demonstrating that a drug is effective at treating some medical indication, the same requirement for new drug approval under the Food, Drug and Cosmetic Act. As Mikos has noted in his past work, completing such trials is “notoriously expensive and time-consuming,” requiring strict parameters and a large number of participants. The challenge is even more daunting for drugs already on Schedule I, because the CSA restricts research on such drugs. Due to regulatory restrictions, marijuana advocates have struggled to complete even a single RCT demonstrating marijuana’s medical efficacy. 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