Consumer behavior expert and former "Survivor" contestant on holiday deals and scarcity

Kelly Goldsmith, professor of marketing, is available for commentary on holiday deals and anticipated scarcity due to supply chain issues.

Kelly is a former Survivor contestant, which influenced her research into consumer behavior in the wake of scarcity. She is an expert in how people think and act when faced with limited availability of what they need and how they perceive competition when it comes to purchasing items that are in limited supply. Topics she can discuss include:

• How and why the combination of sales and perceived scarcity prompts consumers to behave selfishly (such as buying out entire stock) and other anticipated consumer behaviors and attitudes this holiday season
• How to plan ahead and find the best deals well in advance and stick to a budget when there are too many good deals to pass up
• How to keep your cool in the demanding, stressful environment