Food decision-making expert on holiday food consumption

Kelly Haws, Anne Marie and Thomas B. Walker, Jr. Professor of Marketing, is available for commentary on holiday food choices.

Kelly is a consumer psychologist, focused on food decision-making, including health-related issues and the underlying psychological processes involved. Topics she can speak to include:

• The importance of focusing on portion control rather than what types of food you eat
• The role of food in our social and cultural experiences
• Why it's okay to enjoy certain foods as a holiday treat, as a single food decision is less important to weight loss and diet than a pattern of eating habits over a period of time
• When and how the idea of food restriction can backfire