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New LIV Golf series raises plenty of questions and eyebrows

Jun 27, 2022

2 min

Richard Franza, PhD


When the new LIV Golf series backed by Saudi Arabia came into existence, it raised plenty of questions on who would jump from the PGA Tour to this new league. With guaranteed appearance fees in the millions offered, it wasn’t a huge surprise some of the biggest stars like Phil Mickelson, Dustin Johnson Brooks Koepka and Bryson DeChambeau have decided to join.



Some of pushback to the new league comes as a result of the Saudis' track record on human rights issues.


The PGA Tour had warned players there would be repercussions of playing in those events and responded by suspending those who are, indefinitely.


But can they legally do that?


Richard Franza, dean of the Hull College of Business said golfers are independent contractors and the suspensions may end up being challenged in court.



“Nothing will be resolved until it goes to court,” said Franza. “I think there are three things that could determine if it goes to court or not. First — if someone is playing LIV Golf wants to play in a PGA Tour event and they are barred. Second — if somehow the stance on majors changes, which I think is very plausible. Third — will these guys be included in the official World Golf Rankings? This is important because the OWGR help determine automatic entry into the majors.”


Right now, golf’s four majors, the Masters, U.S. Open, PGA Championship and The Open Championship, are not run by the PGA Tour and have indicated they would not bar those playing in the LIV Golf series.


It’s apparent to most this is a money move by the players. With the millions of dollars being guaranteed to Mickelson, Johnson and others, they are securing their future.


There are also only eight events in the LIV Golf series with a team component. Each tournament is just three rounds, compared to the four in a PGA Tour event.



Franza said they may also be challenging the PGA Tour to change how they do business.


“I think in the grand scheme of things the guys would like to stay with the PGA Tour. But for some of them, it’s a way to try to get the PGA Tour to change things. I don’t know if they (LIV players) are looking for guarantees or not, but they’re probably looking for bigger purses, although purses have already gotten pretty big. I think they may want different events that aren’t all stroke play events,” added Franza.


In fact, the PGA Tour has recently announced significant purse increases for some of their tournaments as a response to the LIV Golf series.



If you're looking to know more about what's next for players and the business side of golf, then let us help.



Richard Franza is available to speak with media  – simply click on his icon now to arrange an interview today.

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Richard Franza, PhD

Richard Franza, PhD

Professor of Operations and Supply Chain Management, Hull College of Business

Dr. Franza focuses on process improvement, supply chain management, and technology transfer.

ManagementOperations ResearchEntreprenuershipIntentional LeadershipHigher Education Leadership
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