Featured Post from Aston University

Podcast: The nine behavioural habits needed to become a trusted executive

Jul 26, 2022

4 min


  • Executive trust model designed by business author who researched Doctorate at Aston Business School
  • Nine behaviours sit under the three pillars of trust: ability, integrity and benevolence
  • Company bosses urged to follow example of former Unilever chief executive


Successful business leaders need to rely on the power of trust, rather than just trusting in power.


And helping them to make that step-change is a self-confessed “trust geek” who carried out his research at Aston Business School before setting up a not-for-profit organisation to help bosses become “trusted executives”.


Dr John Blakey has published a book called The Trusted Executive: Nine Leadership Habits that Inspire Results, Relationships and Reputation, which was based on his Doctorate in Business Administration (DBA). He has since founded the Trusted Executive Foundation, based in Solihull but with clients all over the UK and overseas.


He spoke about his experiences in the latest episode of the ‘Aston means business' podcast series, presented by journalist Steve Dyson.



Dr Blakey said:


“The global financial crisis of 2008-09 was clearly a sign that we were losing trust in business life, and that’s what sparked me to enrol on the DBA at Aston University. I wanted to go back into the classroom and do the research to get to grips with this word ‘trust’, and to help other leaders who are looking to build high-trust cultures.”


He said it was important for businesses to know where their leaders stand, and “whether you stand for power or trust as the currency of your leadership”. He explained that every leader therefore needs to ask themselves a very important question: “Are they leaders who trust in power or leaders who rely on the power of trust?”


Dr Blakey, who first began his own business in executive coaching with Olympic medal-winning rower Bill Barry over 20 years ago, admitted to being a “bit of a trust geek”. While existing research had discovered the three pillars of trust, namely ability, integrity and benevolence, he set out to build on that to find out the “behavioural habits” under each one.


He added:


“Each habit is important in terms of building and inspiring trustworthiness, whether in a leader, in a team, or in a brand.”


Dr Blakey said the habits under the pillar of ability are deliver, coach, and be consistent.


“As a business leader it’s important to be competent at what we do, to deliver on time, to budget, to quality,” he said. “Coaching is all about helping other people deliver ... through coaching I can tap into the potential in people and help them grow, and I have to do this delivery and this coaching consistently, day in, day out.”


Dr Blakey said that as a researcher not a week goes by without a new case study around integrity, not least that of Boris Johnson and the leadership of the Conservative Party.


“There are three habits under this pillar of integrity: be honest, be open, be humble. And when we talk about our political leaders, I think we are particularly talking about honesty, as we have been quizzing our prime minister around his honesty.”


He said being open was about “sharing more of yourself” and went on: “I was brought up as a leader not to show weakness … but I think increasingly in the world of trust leaders are being encouraged to show a bit of vulnerability at the right time and place.”


Being humble was the opposite of being arrogant, and Dr Blakey cited the recent case of P&O whose leaders, he claimed, showed a “degree of arrogance and dismissiveness about other people’s needs”.


The final pillar of benevolence consists of evangelise, be brave, and be kind. He said: “It’s common human care, compassion, kindness, and if you want to be trusted, it’s equally important to be benevolent as it is to have that integrity.”


Dr Blakey said a good example of his model is Paul Polman, former chief executive of Unilever, which was recognised for the way it takes care of its people, while also leading on sustainability and protecting the environment.


“Paul demonstrates that you can pursue what I call the triple bottom line of profit, people and planet, and do these things in parallel. The single biggest factor in building a high-trust culture is the behaviour of the CEO and the senior leadership team leading by example.”


Dr Blakey said he and his team at the Trust Executive Foundation are now helping leaders who want to stand for trust. He added: “The sweet spot for us is helping the leaders lead from the top.”

You might also like...

Check out some other posts from Aston University

2 min

Aston University researcher investigates safety risks of secondhand cosmetics sold online

As second-hand beauty products grow in popularity, so do questions about their safety. At Aston University, Dr Amreen Bashir, senior lecturer in biomedical science, is leading an academic investigation into the microbiological risks associated with pre-owned cosmetics being sold through online platforms like Vinted and Facebook Marketplace. The project, which has received ethical approval from the University’s Health and Life Sciences Ethics Committee, will assess the types of bacteria and potential contaminants found in used cosmetics – such as makeup and skincare – when they are resold and reused by new owners.  “Second-hand beauty is trending for sustainability and affordability,” said Dr Bashir. “But very little research has explored what’s actually living in those products — and what kind of risk that might pose to everyday users.” Why this matters Pre-owned beauty items are often marketed as sustainable and cost-effective, but without careful handling they can harbour microorganisms – from bacteria to mould – that may cause infections, allergic reactions, or worse. Without knowing when a product was first opened or its expiry date, buyers could be unknowingly using unsafe cosmetics. Dr Bashir’s study will be among the first in the UK to analyse not just contamination, but also expiry timelines, and how low consumer awareness of these dates adds to the risk. The study will explore: • Types of microbiological contamination found in used products • Risks posed by product type (e.g., mascaras vs. powders) • Storage conditions and packaging integrity • Expiry dates and consumer awareness, for example: - Cosmetics have expiry timelines printed as either a date or a small jar symbol with a number (e.g., 6M, 12M, 24M, 36M), indicating months after opening. - Products can be contaminated long before the expiry date if not stored properly. - Dr Bashir’s previous research found that many makeup users didn’t know where to find the expiry date on the packaging and often kept products for years past their safe-use period. Potential to shape consumer safety and regulation With second-hand beauty sales on the rise, the findings could help shape public health messaging, consumer awareness campaigns, and online marketplace guidelines. Results could also support industry discussions on product labelling, returns, and hygiene standards. The project bridges the gap between digital consumer behaviour and health science, with implications for how individuals make purchasing decisions and how regulations adapt to a fast-changing beauty market. ⸻ Want to learn more or collaborate? Updates will be shared through academic publications and public-facing channels once data collection and sample testing are complete. Click on the icon below to connect with: Dr Amreen Bashir, senior lecturer in biomedical sciences Areas of expertise: Clinical microbiology, antimicrobial resistance, bacteria found in food, makeup products, food and water microbiology

3 min

Unexpected A-Level results? Here’s advice from a psychologist

On 14 August young people across England, Northern Ireland and Wales will receive their A Level results. Many will receive the grades they hoped for however those who receive results that aren’t as expected, either worse or better, there is the option of entering Clearing, the period when universities advertise remaining places on undergraduate courses Aston University is offering guidance to help secure a place on a degree course and those who already have their results can enter Clearing from 5 August. There is more information about the process on the Aston University website at https://www.aston.ac.uk/clearing/guide Going through the process of waiting for and receiving A Level results can be overwhelming Dr Natalia Stanulewicz-Buckley is a social health psychologist and is a lecturer in the School of Psychology and Aston Medical School at Aston University. She has the following advice for anyone who doesn’t get the grades for which they hoped: “What if your A-level results are not what you hoped for? Breathe. Feel. Regroup. The path ahead still holds endless possibilities. “As people get older and gain more life experience, they often realise that what once seemed like a humongous failure or disappointment, with time, bears a lighter load. So, what advice would I share with young people facing A-level results that may not have aligned with their expectations and hopes, and who might be facing Clearing or having to consider other options? “First of all, take a few long inhales and even longer exhales (for 3-4 minutes). This kind of breathing exercise can help you feel calmer when facing a stressful situation. “Next, acknowledge your feelings. It’s okay to feel disappointed, disheartened, or even angry when life doesn’t go according to plan. These emotions show that this outcome matters deeply to you. But they don’t mean that all is lost. “Take time to sit with your emotions and try to share your concerns with people who might be going through a similar experience, or with those you trust to support you - friends, siblings, family members, or teachers. There is truth in the saying, ‘A problem shared is a problem halved.’ “Once you've made space for your emotions and worked through them - remember, emotions are like waves; they arise, reach a peak, and then subside - you might feel more ready to consider your options. Believe me, there will be many, Clearing, taking a year out to travel or volunteer, doing an internship, and more. “Ask yourself, 'What path is most aligned with my plans and ambitions for the future?' Follow that answer. And who knows - perhaps in time, you’ll look back on this stressful moment and the decisions you made in response to it and realise that having to re-adjust your university plans was the best thing that could have happened. “As the saying goes, ‘When one door closes, another one opens.’ But most importantly, please be kind to yourself. Treat yourself as you would a close friend—with understanding, support, and compassion. It may be reassuring to remember that you did the best you could in the situation you were in, with the resources you had. That is all anyone could ever ask of you.” To interview Dr Stanulewicz-Buckley or for other media enquiries contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk To find out more about Dr Stanulewicz-Buckley’s work visit https://research.aston.ac.uk/en/persons/natalia-stanulewicz-buckley Courses available through clearing at Aston University can be viewed at https://www.aston.ac.uk/clearing/vacancies and anyone who is waiting for their results can register for Priority Clearing at https://www.aston.ac.uk/clearing#register to receive vacancy alerts, advice and tips. From 8am Thursday 14 August there will be three easy ways to apply for courses at Aston University through Clearing, either call 0800 917 5923 to speak with an adviser, submit a Clearing application form at https://www.aston.ac.uk/clearing/guide or use the online live chat service. Finally, students can message on Instagram at https://www.instagram.com/AstonUniversity/

3 min

First AI-powered Smart Care Home system to improve quality of residential care

Partnership between Lee Mount Healthcare and Aston University will develop and integrate a bespoke AI system into a care home setting to elevate the quality of care for residents By automating administrative tasks and monitoring health metrics in real time, the smart system will support decision making and empower care workers to focus more on people The project will position Lee Mount Healthcare as a pioneer of AI in the care sector and opening the door for more care homes to embrace technology. Aston University is partnering with dementia care provider Lee Mount Healthcare to create the first ‘Smart Care Home’ system incorporating artificial intelligence. The project will use machine learning to develop an intelligent system that can automate routine tasks and compliance reporting. It will also draw on multiple sources of resident data – including health metrics, care needs and personal preferences – to inform high-quality care decisions, create individualised care plans and provide easy access to updates for residents’ next of kin. There are nearly 17,000 care homes in the UK looking after just under half a million residents, and these numbers are expected to rise in the next two decades. Over half of social care providers still retain manual and paper-based approaches to care management, offering significant opportunity to harness the benefits of AI to enhance efficiency and care quality. The Smart Care Home system will allow for better care to be provided at lower cost, freeing up staff from administrative tasks so they can spend more time with residents. Manjinder Boo Dhiman, director of Lee Mount Healthcare, said: “As a company, we’ve always focused on innovation and breaking barriers, and this KTP builds on many years of progress towards digitisation. We hope by taking the next step into AI, we’ll also help to improve the image of the care sector and overcome stereotypes, to show that we are forward thinking and can attract the best talent.” Dr Roberto Alamino, lecturer in Applied AI & Robotics with the School of Computer Science and Digital Technologies at Aston University said: “The challenges of this KTP are both technical and human in nature. For practical applications of machine learning, it’s important to establish a common language between us as researchers and the users of the technology we are developing. We need to fully understand the problems they face so we can find feasible, practical solutions. For specialist AI expertise to develop the smart system, LMH is partnering with the Aston Centre for Artificial Intelligence Research and Application (ACAIRA) at Aston University, of which Dr Alamino is a member. ACAIRA is recognised internationally for high-quality research and teaching in computer science and artificial intelligence (AI) and is part of the College of Engineering and Physical Sciences. The Centre’s aim is to develop AI-based solutions to address critical social, health, and environmental challenges, delivering transformational change with industry partners at regional, national and international levels. The project is a Knowledge Transfer Partnership. (KTP). Funded by Innovate UK, KTPs are collaborations between a business, a university and a highly qualified research associate. The UK-wide programme helps businesses to improve their competitiveness and productivity through the better use of knowledge, technology and skills. Aston University is a sector leading KTP provider, ranked first for project quality, and joint first for the volume of active projects. For more information on the KTP visit the webpage.

View all posts
Powered by