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Concussions in soccer featured
University of Delaware professor Tom Kaminski leads FIFA’s research on header safety and avoiding concussions. NBC10 Delaware Bureau reporter Tim Furlong tells us more about his findings.
Featured Post from University of Delaware
A 'super' economic boost for the big game, courtesy of Taylor Swift
Feb 5, 2024
2 min
Could NFL executives have imagined a better scenario for this year’s Super Bowl? Only in their wildest dreams, according to UD sports marketing experts who study the big game every year.
The league has a built-in audience draw and revenue generator named Taylor Swift, who will be in attendance Sunday to root on boyfriend Travis Kelce and his Kansas City Chiefs. The world’s biggest pop star can easily fill any blank space – and then some – caused by a lack of bad blood between the Chiefs and San Francisco 49ers or advertisements that don’t exude enough style.
And the NFL didn’t have to spend a dime or lift a finger to make it happen. Timothy DeSchriver and John Allgood, who teach and study sports marketing at the University of Delaware’s Alfred Lerner College of Business and Economics, see a number of ways that Swift can move the needle economically for a league that seemingly needs no extra publicity.
- The female audience is already growing for the NFL, but Allgood said that Swift delivers “a fresher audience” as witnessed by record viewership for the Chiefs-Ravens AFC Championship Game. “There are people tuning in just to see her in a suite for five seconds,” Allgood said.
- Gamblers wagering on Taylor Swift “prop bets” will keep tuning in even if it’s a blowout, DeSchriver noted.
- DeSchriver pointed to new advertiser interest from makers of beauty products, potentially to reach the new audience.
- The NFL will get its cut from products as well, Allgood said, thanks to an NFL licensing deal with a clothing designer after Swift wore one of her puffer coats and the continued rise in sales of Kelce jerseys.
DeSchriver and Allgood, who can also discuss ticket pricing in the playoffs, and are available for interviews. To set one up, visit DeSchriver's profile and click on the "contact" button.
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Tim DeSchriver
Associate Professor of Sport Management; Area Head - Sport Management
Prof. DeSchriver’s research is in sport finance, economics and marketing; specifically professional sport and collegiate athletics.
Sport ManagementSports FinanceProfessional SportCollegiate Athletics
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1 min
The Business of Youth Soccer and Youth Sports Participation
With the 2026 FIFA World Cup less starting this week, the University of Delaware's John Allgood is available to discuss the business of soccer, youth sports participation and the tournament's impact on communities and the economy. A former United Soccer League top executive and instructor of sport management, Allgood has firsthand experience in both the business and development sides of the sport. Through his experience as a USL franchise owner, Allgood can discuss the World Cup’s economic impact and why the sport is a unifying force. He can discuss how the World Cup will boost participation and fan interest in soccer, especially among youth players. Allgood can address the tiered structure of soccer in the U.S., including the pay-to-play system in youth soccer that is different from development models in other countries. To arrange an interview with Allgood, send an email to MediaRelations@udel.edu.
1 min
World Cup 2026: Former soccer executive analyzes tournament economics and youth soccer structure
With the 2026 FIFA World Cup days away, the University of Delaware's John Allgood is available to discuss the business of soccer, youth sports participation and the tournament's impact on communities and the economy. As a former United Soccer League (USL) top executive, Allgood brings firsthand experience and knowledge of the commercial operations and development sides of the sport. He also currently serves as an instructor of sport management at UD. Areas of expertise relevant to the World Cup include: • Economic impact: How the tournament will drive local revenue. • The business of soccer: Sports marketing and the commercialization of global sports entertainment. • U.S. youth soccer: The tiered structure of soccer in the U.S., including the pay-to-play system in youth soccer that is different from development models in other countries. • Participation and interest: How the World Cup will boost participation and fan interest in soccer, especially among youth players. • Soccer as a unifying force: The sports' social impact and how it brings people together. To reach Allgood directly and arrange an interview, click the "contact" button on his profile. Interested journalists can also send an email to mediarelations@udel.edu.
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Concussions in soccer featured
University of Delaware professor Tom Kaminski leads FIFA’s research on header safety and avoiding concussions. NBC10 Delaware Bureau reporter Tim Furlong tells us more about his findings.
1 min
The Business of Youth Soccer and Youth Sports Participation
With the 2026 FIFA World Cup less starting this week, the University of Delaware's John Allgood is available to discuss the business of soccer, youth sports participation and the tournament's impact on communities and the economy. A former United Soccer League top executive and instructor of sport management, Allgood has firsthand experience in both the business and development sides of the sport. Through his experience as a USL franchise owner, Allgood can discuss the World Cup’s economic impact and why the sport is a unifying force. He can discuss how the World Cup will boost participation and fan interest in soccer, especially among youth players. Allgood can address the tiered structure of soccer in the U.S., including the pay-to-play system in youth soccer that is different from development models in other countries. To arrange an interview with Allgood, send an email to MediaRelations@udel.edu.
1 min
World Cup 2026: Former soccer executive analyzes tournament economics and youth soccer structure
With the 2026 FIFA World Cup days away, the University of Delaware's John Allgood is available to discuss the business of soccer, youth sports participation and the tournament's impact on communities and the economy. As a former United Soccer League (USL) top executive, Allgood brings firsthand experience and knowledge of the commercial operations and development sides of the sport. He also currently serves as an instructor of sport management at UD. Areas of expertise relevant to the World Cup include: • Economic impact: How the tournament will drive local revenue. • The business of soccer: Sports marketing and the commercialization of global sports entertainment. • U.S. youth soccer: The tiered structure of soccer in the U.S., including the pay-to-play system in youth soccer that is different from development models in other countries. • Participation and interest: How the World Cup will boost participation and fan interest in soccer, especially among youth players. • Soccer as a unifying force: The sports' social impact and how it brings people together. To reach Allgood directly and arrange an interview, click the "contact" button on his profile. Interested journalists can also send an email to mediarelations@udel.edu.