Featured Post from University of Delaware

A 'super' economic boost for the big game, courtesy of Taylor Swift

Feb 5, 2024

2 min

Could NFL executives have imagined a better scenario for this year’s Super Bowl? Only in their wildest dreams, according to UD sports marketing experts who study the big game every year.

The league has a built-in audience draw and revenue generator named Taylor Swift, who will be in attendance Sunday to root on boyfriend Travis Kelce and his Kansas City Chiefs. The world’s biggest pop star can easily fill any blank space – and then some – caused by a lack of bad blood between the Chiefs and San Francisco 49ers or advertisements that don’t exude enough style.

And the NFL didn’t have to spend a dime or lift a finger to make it happen. Timothy DeSchriver and John Allgood, who teach and study sports marketing at the University of Delaware’s Alfred Lerner College of Business and Economics, see a number of ways that Swift can move the needle economically for a league that seemingly needs no extra publicity.

The female audience is already growing for the NFL, but Allgood said that Swift delivers “a fresher audience” as witnessed by record viewership for the Chiefs-Ravens AFC Championship Game. “There are people tuning in just to see her in a suite for five seconds,” Allgood said.
Gamblers wagering on Taylor Swift “prop bets” will keep tuning in even if it’s a blowout, DeSchriver noted.
DeSchriver pointed to new advertiser interest from makers of beauty products, potentially to reach the new audience.
The NFL will get its cut from products as well, Allgood said, thanks to an NFL licensing deal with a clothing designer after Swift wore one of her puffer coats and the continued rise in sales of Kelce jerseys.

DeSchriver and Allgood, who can also discuss ticket pricing in the playoffs, and are available for interviews. To set one up, visit DeSchriver's profile and click on the "contact" button.

Connect with:

Tim DeSchriver

Associate Professor of Sport Management; Area Head - Sport Management

Prof. DeSchriver’s research is in sport finance, economics and marketing; specifically professional sport and collegiate athletics.

Sport ManagementSports FinanceProfessional SportCollegiate Athletics

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Oct 26, 2026

1 min

Two years after the 2024 election, where does civil discourse stand?

Election season has brought the expected vicious political campaign ads, heated online disagreements and difficult dinner table conversations with family and friends. But the University of Delaware’s Timothy Shaffer says there’s still room for civil discourse. Shaffer, UD’s inaugural Stavros Niarchos Foundation (SNF) Chair of Civil Discourse, studies how people can engage across significant differences while maintaining the relationships and democratic institutions that make disagreement possible. As chair of UD's SNF Ithaca Initiative, Shaffer works with students, educators and civic leaders to develop and practice constructive engagement across differences. He can comment on the following through the lens of the first midterm election since the vitriolic 2024 general elections. • What has changed since 2024: How have the past two years affected the way Americans talk about politics, disagreement and democracy? • Polarization and dialogue: Is political disagreement itself the problem, or is the greater challenge engaging constructively across differences? • The role of disagreement: Why civil discourse doesn't require consensus and how listening to competing perspectives can strengthen democratic engagement. • Politics and personal relationships: How to navigate political differences with family, friends, neighbors and colleagues without letting disagreements become personal. • Social media and the 2026 election: How online environments shape political conversations, what Shaffer expects as Election Day approaches, and how people can engage more constructively across differences. To reach Shaffer and arrange an interview, visit his profile page and click on the "contact" button. Interested reporters can also send an email to MediaRelations@udel.edu.

Oct 21, 2026

1 min

Blood Clots Can Sideline Elite Athletes. Could Microrobots Offer a New Approach?

Blood clots have sidelined or ended the careers of several elite athletes, drawing attention to a potentially life-threatening condition. The University of Delaware's Sambeeta Das is part of a team that has developed tiny, magnetically guided robots that could offer a new approach to removing such blockages. The list of athletes affected by blood clots includes NBA champion Chris Bosh, whose career ended after recurring clots; tennis great Serena Williams, who survived two life-threatening pulmonary embolisms; San Antonio Spurs center Victor Wembanyama, who was shut down in February 2025 when deep vein thrombosis was discovered in his right shoulder; and Philadelphia Eagles quarterback Jalen Hurts, whose recent diagnosis of blood clots in his lungs has drawn national attention. In a published study, Das and her colleagues demonstrated that magnetic microrobots could mechanically break apart clusters of human liver cancer cells and clear them from narrow channels designed to model blood vessels. The robots used mechanical forces rather than drugs or chemicals to disperse the clusters. The research offers an early proof of concept for using microrobots to remove unwanted cellular material in confined spaces. Das can discuss how the technology works, its potential application to blood-clot removal, the challenges of targeting blockages inside the body, and what further research is needed to explore its use in patients. To contact Das and arrange an interview, visit her profile and click the “Contact” button. Reporters can also email MediaRelations@udel.edu.

Oct 20, 2026

2 min

From Baseball to Business: The Science of Team Success

The ingredients that create a World Series team often mirrors how units achieve success in business. How did they get there? The University of Delaware's Kyle Emich says the answer goes beyond assembling a roster of star players. Emich, a professor of management, says that how players combine their strengths, respond to opponents and create opportunities together can be just as important as individual talent. The same is true in business, where a collection of talented employees doesn’t automatically translate into a high-performing team, he said. One example is the approach that the 2026 Milwaukee Brewers’ took during their postseason run. Rather than relying exclusively on home runs and individual star power, the team created opportunities through a combination of speed, patience at the plate, timely hitting and pressure on opposing defenses. A stolen base, a walk or a defensive mistake might seem like a small event on its own, but the effects can build as players’ actions interact. These interactions matter, he says, because teams are not simply collections of individuals; their performance emerges from how people and their activities affect one another within a larger environment. The same is true in business as well as baseball. Businesses may recruit exceptional employees or invest in promising technologies such as artificial intelligence, yet fail to realize their potential if their processes, team structures and working practices don’t support those strengths. Emich can discuss: • Beyond Moneyball: What baseball’s emphasis on statistics and individual talent reveals about the limits of evaluating people in isolation. • Building better teams: How coordination, complementary strengths and the interaction among team members contribute to performance. • Strategy and competition: What baseball teams’ adjustments to opponents can teach business leaders about responding to competitors and changing conditions. • Technology and the future of work: Why adopting artificial intelligence or other new technologies is not enough without considering how people, processes and technology work together. To reach Emich directly and arrange an interview, visit his profile page and click on the "contact" button. Interested reporters can also send an email to MediaRelations@udel.edu.