Taylor Swift workshop helps fill a blank space for economics students

Mar 1, 2024

3 min

Kathryn Bender


The University of Delaware's Kathyrn Bender developed a concept that professors could only conjure in their wildest dreams: A Taylor Swift-themed workshop that helps college students better understand data analytics through the music of the world's biggest pop star.


Bender, assistant professor of economics in UD's Lerner College of Business and Economics, came up with the idea while teaching her Introduction to Microeconomics class in early October when the discussion turned to MetLife Stadium, home of the NFL’s New York Giants and Jets.


“I noticed in that class there was a lot of excitement, and I had just about everybody’s attention in there, whether they were interested because of football or because of the Taylor Swift aspect. So I thought that was really cool,” Bender said.


Using grant money, Bender quickly jumped on the idea and developed a Swift-themed data visualization workshop series entitled “Data Enchanted: Transforming Numbers into Knowledge.”


She held three 90-minute workshops during the fall semester, which ran from late October through early December: “Ready for It,” an introduction to Stata; “You Belong with Me,” building and structuring data for analysis; and “I Knew You Were Trouble,” transforming and cleaning data for analysis.


The workshops helped UD students learn to utilize Stata, a statistical software package used for data manipulation, visualization and automated reporting. They were an immediate success, as Bender received over 60 applicants, although she was limited to accepting just 32 due to space limitations.


Though students don’t earn credit for completing the workshops, just a certificate, Bender said they help fill some gaps that aren’t covered in classes.


“I think they’re kind of expected to learn about it, piecing it together from different classes,” Bender said. “This [workshop series] is a way for students to get introduced to thinking about data, how it’s set up, how you can create good visualizations with it … those basics before you get into the analysis.”


Making the workshops Swift-themed helped students pick up concepts more easily in a fun environment. Before jumping into data sets, the students make friendship bracelets to the soundtrack of Swift's music. In one session, they pulled Spotify data and statistics to analyze the popularity of Swift’s songs.


“We’ve stuck with Taylor Swift songs and albums so far,“ Bender said. “So all the data sets have been very easy for the students to understand as opposed to something that’s not as familiar for them to think about. They know what a song is, they know what the duration of a song is, those things are all very easy to understand. They’re able to practice these new data skills without having to worry about the content as much.”


Due to the workshop’s immediate success, Bender is planning on expanding the program during the spring semester. She aims to hold eight workshops, the initial three and then five more, and hopes to make them available for all UD students (they were available only as an undergraduate program in the fall).


Reporters who would like to write about the workshop and interview Bender can contact her directly by simply the contact button on her profile. Or, send an email to UD's media relations team.

Connect with:
Kathryn Bender

Kathryn Bender

Assistant Professor of Economics

Research focuses on the economic pedagogy as well as the economics of food waste, experimental economics and consumer behavior.

Food Marketing and PolicyEconomic PedagogyTaylor SwiftData VisualizationData Analysis

You might also like...

Check out some other posts from University of Delaware

1 min

Can AI save our oyster reefs? A team of scientists put it to the test

With global oyster populations having declined by more than 85% from historical levels, restoring and monitoring these critical ecosystems is more urgent than ever. But traditional monitoring methods aren’t cutting it. A team of researchers that included the University of Delaware's Art Trembanis have taken a new approach, testing an AI model designed to recognize live oysters from underwater images. The findings? The AI model, called ODYSSEE, was faster than human experts and non-expert annotators, processing in just 40 seconds what took humans up to 4.5 hours. But it wasn’t yet as accurate. In fact, the tool misidentified more live oysters than both groups of human annotators. Still, the team found that ODYSEE has real potential to monitor reefs in real time. Why does this matter? As climate change, pollution and overharvesting continue to pressure coastal environments, more precise and non-invasive monitoring tools like ODYSSEE could become essential to restoration efforts and environmental policy. Trembanis can discuss this new tool and its ability to identify live oysters without disturbing the reef. His expertise in oceanography, engineering and robotics expertise was key to the team's work. The results, published in the journal Frontiers, offer both caution and hope in the race to improve ocean monitoring with emerging technologies. To set up an interview with Trembanis, visit his profile and click on the contact button.

2 min

A path to fair minerals trade: Researcher champions global trust model

As the world races to build cleaner energy systems and powerful AI technologies, the demand for critical minerals—like lithium, cobalt, and rare earths—is soaring. But with this demand comes rising global tension over who controls these resources. University of Delaware Professor Saleem Ali, an international expert in environmental policy and chair of UD's Department of Geography and Spatial Sciences, is suggesting a new way forward. In a new article published in Science, along with a United Nations policy brief, Ali and his coauthors propose the creation of a Global Minerals Trust. The article notes how the international plan would help countries work together to manage and share critical minerals fairly and sustainably—avoiding political fights, price shocks and environmental damage. “Without a shared framework, we risk deepening global inequalities, triggering unnecessary resource conflicts and undermining our ability to deliver on climate goals,” says Ali, who also leads the Critical Minerals and Inclusive Energy Transition program at the United Nations University Institute for Water, Environment and Health. The proposed Trust would use independent checks—similar to those used in nuclear safety—to make sure countries are meeting environmental and social standards. Each nation would keep control of its own resources but agree to prioritize sales of those minerals at market prices so that they can be used for clean energy infrastructure. The article builds on a TED Talk that Ali gave last year as part of the Rockefeller Foundation's "Big Bets" initiative. Ali is available for interviews on the topic and can be reached by clicking on his profile.

1 min

Will AI undermine or support writing and critical thinking?

As artificial intelligence reshapes the way we write and think, a central question emerges: Is AI helping or hindering our ability to engage in independent, critical thought? Joshua Wilson, professor of education at the University of Delaware, investigates this topic in a new paper that examines the risks of AI dependency and discusses the need for AI literacy in education. Wilson explores how AI impacts cognitive development through writing — highlighting both the promise and peril of AI-powered tools like ChatGPT. His expertise centers on how these tools interact with foundational models of writing and learning and what that means for education, workforce readiness and civic engagement. In his new paper, Wilson warns that while AI can support higher-order thinking by automating basic writing mechanics, it also risks eroding critical thinking if students and professionals come to rely on it uncritically. He is a leading advocate for AI literacy in education – training individuals not just to use AI, but to think with it. Wilson is available for interviews with reporters, particularly those covering the intersection of AI, education and society and investigating the risks of cognitive offloading in an AI-saturated world. To reach Wilson directly, visit his profile and click on the contact button.

View all posts