Featured Post from University of Delaware

Taylor Swift workshop helps fill a blank space for economics students

Mar 1, 2024

3 min

Kathryn Bender


The University of Delaware's Kathyrn Bender developed a concept that professors could only conjure in their wildest dreams: A Taylor Swift-themed workshop that helps college students better understand data analytics through the music of the world's biggest pop star.


Bender, assistant professor of economics in UD's Lerner College of Business and Economics, came up with the idea while teaching her Introduction to Microeconomics class in early October when the discussion turned to MetLife Stadium, home of the NFL’s New York Giants and Jets.


“I noticed in that class there was a lot of excitement, and I had just about everybody’s attention in there, whether they were interested because of football or because of the Taylor Swift aspect. So I thought that was really cool,” Bender said.


Using grant money, Bender quickly jumped on the idea and developed a Swift-themed data visualization workshop series entitled “Data Enchanted: Transforming Numbers into Knowledge.”


She held three 90-minute workshops during the fall semester, which ran from late October through early December: “Ready for It,” an introduction to Stata; “You Belong with Me,” building and structuring data for analysis; and “I Knew You Were Trouble,” transforming and cleaning data for analysis.


The workshops helped UD students learn to utilize Stata, a statistical software package used for data manipulation, visualization and automated reporting. They were an immediate success, as Bender received over 60 applicants, although she was limited to accepting just 32 due to space limitations.


Though students don’t earn credit for completing the workshops, just a certificate, Bender said they help fill some gaps that aren’t covered in classes.


“I think they’re kind of expected to learn about it, piecing it together from different classes,” Bender said. “This [workshop series] is a way for students to get introduced to thinking about data, how it’s set up, how you can create good visualizations with it … those basics before you get into the analysis.”


Making the workshops Swift-themed helped students pick up concepts more easily in a fun environment. Before jumping into data sets, the students make friendship bracelets to the soundtrack of Swift's music. In one session, they pulled Spotify data and statistics to analyze the popularity of Swift’s songs.


“We’ve stuck with Taylor Swift songs and albums so far,“ Bender said. “So all the data sets have been very easy for the students to understand as opposed to something that’s not as familiar for them to think about. They know what a song is, they know what the duration of a song is, those things are all very easy to understand. They’re able to practice these new data skills without having to worry about the content as much.”


Due to the workshop’s immediate success, Bender is planning on expanding the program during the spring semester. She aims to hold eight workshops, the initial three and then five more, and hopes to make them available for all UD students (they were available only as an undergraduate program in the fall).


Reporters who would like to write about the workshop and interview Bender can contact her directly by simply the contact button on her profile. Or, send an email to UD's media relations team.

Connect with:
Kathryn Bender

Kathryn Bender

Assistant Professor of Economics

Research focuses on the economic pedagogy as well as the economics of food waste, experimental economics and consumer behavior.

Food Marketing and PolicyEconomic PedagogyTaylor SwiftData VisualizationData Analysis

You might also like...

Check out some other posts from University of Delaware

2 min

Experts share practical guidance for a healthier, happier holiday season

The holiday season is a time of tradition, connection and celebration – but it also brings its own set of challenges, from food safety concerns to emotional stress. University of Delaware experts are available to speak with reporters and provide practical, research-backed guidance to help audiences make the most of the season. Avoid common food safety mistakes Holiday meals are a centerpiece of celebration, but preparing them safely is essential. Diane Oliver, UD Health and Well-being Extension agent, has identified the top five mistakes people make when handling and preparing turkey – and how to avoid them. She can offer timely food safety tips to ensure families enjoy their meals without risk. Protect your mental well-being The holidays can stir up complex emotions as families come together. UD psychology professors Franssy Zablah and Zachary Meehan can provide expert insight into how to maintain mental wellness, manage stress, and set healthy boundaries during holiday gatherings. Find genuine holiday joy Beyond checklists and shopping, how do people actually experience lasting happiness during the holidays? Assistant professor Amit Kumar can share research-backed strategies on pursuing meaningful, authentic joy rather than fleeting holiday pressure. Preserve your decorations for years to come Family ornaments and decorations often carry sentimental value. Art conservation expert Debra Hess Norris can explain how to properly store and care for holiday decorations so they remain vibrant and intact year after year. Connect with these experts All of these University of Delaware experts are available for media interviews and commentary. Reporters and editors interested in speaking with them can reach out to mediarelations@udel.edu for a quick response and support.

1 min

The keys to holiday happiness: Gratitude, giving and genuine connection

The holiday ads insist that it’s the time for cheer, buying gifts and reconnecting with friends and family. Various factors – social media, remote work, politics – have made that more difficult than ever. There is hope: Research by the University of Delaware's Amit Kumar shows the path to genuine happiness this season. Kumar, assistant professor of marketing in UD's Lerner College of Business & Economics, offered the following three strategies. Gratitude: • Gratitude and giving thanks has benefits for both the giver and the receiver. It makes both parties feel good, and provides a real-life human connection at a time when those are hard to come by. "Investing in doing is a better route to social connection than spending on having." - Amit Kumar A shift in gift buying strategy: • Experiences can make for better gifts than trinkets, coats, jewelry or other items. There's a better chance of social connection if you're doing something rather than giving something. Type less, talk more: • It's important to keep in touch, but reconnecting during the holidays through a phone call or face-to-face interaction (virtually or in person) has a better chance of strengthening our bonds. More information on Kumar, who is also an assistant professor of psychological & brain sciences, can be found on his website. To contact Kumar directly and arrange an interview, visit his profile and click on the contact button. Interested reporters can also send an email to MediaRelations@udel.edu.

2 min

UD physicists track one of the most powerful solar flares in nearly two decades

A massive solar flare – possibly the strongest recorded in nearly 20 years – has unleashed a wave of charged particles toward Earth, sparking radio blackouts across parts of Africa and Europe and triggering measurable increases in radiation levels worldwide. At the University of Delaware, physicists Pierre-Simon Mangeard and John Clem are closely monitoring the event through UD’s neutron monitor network, a global system that tracks cosmic radiation from observatories in Newark, Greenland, Canada, Antarctica and Hawaii. “This is a significant event, still in progress,” said Mangeard. The physicists are seeing a roughly 65% increase in ground-level radiation, which is possibly the largest since 2006.  These elevated readings are known as a Ground Level Enhancement (GLE) – a rare occurrence caused by high-energy particles accelerated by solar flares that penetrate Earth’s magnetic field and reach the surface. The data being collected now will help researchers better understand how such bursts of solar activity impact Earth’s atmosphere, communications systems and even aviation safety. Clem and Mangeard’s work at UD’s Bartol Research Institute and Department of Physics and Astronomy contributes to global efforts to monitor and predict space weather events, including solar storms and coronal mass ejections. The team’s continuous, real-time data help scientists worldwide assess potential disruptions to satellites, power grids and high-altitude flights. As analysis of this flare continues, UD’s neutron monitor network will remain a key resource for understanding how space weather events ripple through our planet’s systems. Experts available for interviews: • Pierre-Simon Mangeard, research associate, Department of Physics and Astronomy • John Clem, associate professor, Department of Physics and Astronomy To contact Mangeard or Clem, email mediarelations@udel.edu.

View all posts
Powered by