US House Passes Tiktok Ban Bill, Goizueta Expert on TikTok Algorithm Safety and Proposed Ban for Media

The U.S. House today passed a federal bill to ban TikTok and it now moves to the Senate. President Biden said he would sign a potential bill that bans the social media platform.

Goizueta Business School Professor David Schweidel has done extensive research on the impact of social media.

He says:

The security and privacy issues around TikTok are only one part of the equation. User safety is another concern that all social media companies are now facing.

He notes that the algorithms prioritize engagement, which could be showing people content that is harmful to them (mentally and/or physically).

Background:

• TikTok is owned by ByteDance, a private Chinese company that claims all information gathered through the app is secure.
• Lawmakers do not agree and have plans to remove TikTok from the U.S. by September 30th unless ByteDance sells TikTok.
• The proposed bill would also put into place allowance for the executive branch to prohibit access to an app owned by a foreign adversary that could impact national security.

Expert Source: David A. Schweidel, Professor of Marketing, Goizueta Business School at Emory University

Bio - https://goizueta.emory.edu/faculty/profiles/david-schweidel

To connect with David to arrange an interview - simply click his icon now.