Featured Post from Texas Christian University

On the T-Swift beat? Our expert can fill any of the blank spaces you might have in your coverage

Jul 9, 2024

2 min

She's everywhere - and this month Taylor Swift restarts her world tour meaning coverage of this American mega-star will be global.

Recently TCU's Naomi Ekas was featured in USA Today and Time Magazine where her expert opinion and insight into Taylor Swift's impact on American psychology is helping to explain her place atop planetary pop-culture.

Professor Naomi Ekas teaches a course about the connection between psychology and Swift's place in pop culture at Texas Christian University in Fort Worth, Texas. She believes there are universal themes listeners have experienced in Swift's lyrics but notes that the pop star's particular worldview may not translate to everyone.

At the beginning of the spring semester, Ekas asked her students what labels they attached to Swift. Many of the responses reflected that were "these are white girl experiences, and this is white girl music and there isn't kind of that representation or that connection kind of outside of that particular racial group," she tells USA TODAY.

"Everyone's dated the bad boy and they’ve had the friendship breakups and they’ve, you know, crashed and burned in relationships, revenge – these are pretty common themes across humankind, but then her particular life and how she's living them out might not connect to everybody," Ekas says. April 24 - USA Today

Last year, when millions of people were trying to snag Eras Tour tickets, students at Texas Christian University were working just as hard to get into "Psychology (Taylor’s Version)," a new class offered by developmental psychologist Naomi Ekas. “We take different topics and themes from her music or her life and apply a developmental perspective to it,” she says. Classes have centered, for example, on infidelity, revenge, attraction, and breakups.

During one recent class, Ekas played Marjorie, the devastating Evermore tune that pays tribute to Swift’s grandmother. (I should've asked you questions, I should've asked you how to be, she sings.) Many of the 120 students started crying and asked if they could have a few minutes to text their grandmother or their mom or their dad. “We were all like, ‘Do we continue with class today? Because we’re very sad,’” Ekas recalls. April 19 - Time Magazine

There will be no shortage of Taylor Swift coverage in the coming months - and if you're a journalist looking to fill a blank space in your story and avoid a cruel summer with no expert sources - then let us help.

Naomi Ekas's research program utilizes a developmental psychology approach to understanding children’s social and emotional development. She also teaches a course about the connection between psychology and Swift's place in pop culture.

Naomi is available to speak with media - simply click on her icon now to arrange a time today.

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Naomi Ekas

Department Chair & Professor of Psychology

Naomi Ekas is an expert in autistic and non-autistic children's emotional development.

AutismCaregiver Care for Families with AutismMarital ConflictEmotion RegulationEmerging Adulthood

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Sep 3, 2026

2 min

Patent No. 50: How an Inventor's Mindset Is Shaping TCU Research

As TCU's vice provost for research, Reuben F. Burch V has spent his career turning research into real-world solutions. This summer, that track record reached a milestone: his 50th patent, earning him the designation "Prolific Inventor." Burch's inventing career began during his years at FedEx Express, where he helped develop the rugged handheld device now used by couriers around the world. His first patent wasn't the handheld device itself, it was the design of a wearable version that freed couriers' hands, making the job safer and more efficient. Patent No. 50 grew out of a different question: how do you study movement where it actually happens, on tracks, on football fields, on rugged terrain, rather than only in a lab? The resulting technology uses a swarm of drones to capture performance data in real-world environments, giving TCU researchers a new way to study athletes of all kinds in their own arenas. "Fifty means just as much to me as my first one did," Burch said, "and it means a lot more that I got it while I'm here at TCU." "Reuben has an extraordinary ability to see around corners," said Jim Weinstein, director of TCU's Roach Institute of Athlete Engineering. "He recognizes problems others haven't yet identified and then creates the technology needed to solve them. This patent isn't just another invention, it's a research capability that will change how we study movement and human performance." That same builder's mindset is now fueling TCU's LEAD ON: Values in Action strategic plan to grow the university's research enterprise. In Burch's first year at TCU, competitive external research awards increased by 79.7 percent, with new partnerships established with Advanced Functional Fabrics of America, Deakin University, and the Fort Worth Nature Center & Refuge, alongside the launch of the Roach Institute for Athlete Engineering. "The researchers were already here," Burch said. "The momentum came from helping unlock their potential." Burch is available to speak with media on athlete engineering, a discipline he founded, and how its principles apply across sports, industrial (repetitive motion tasks), tactical (military and first responder) and at-risk populations. He can also speak to AI, human factors and ergonomics, advanced manufacturing, workforce and economic development, and the changing landscape of research funding and enterprise building in higher education. Read the full TCU story, "Patent No. 50: Reuben Burch Brings Inventor's Approach to TCU Research," here. To arrange an interview or request a comment, click through to Reuben Burch's profile below.

Aug 19, 2026

2 min

Who Decides Which Stories Children Get to Read?

As book bans surge nationwide, Jan Lacina — professor at Texas Christian University and Interim Director for Starpoint and KinderFrogs Schools — explores the benefits of diverse children's literature in her new textbook for educators, "Children's Literature to Read Our World: Text Selection and Strategies for Critical Reflection (Routledge, 2026). The research-grounded guide aims to help teachers intentionally select books for their students, centering age-appropriate books that present Black, Latinx and Asian culture as wellsprings of understanding. It also highlights titles that explore complex issues such as homelessness and poverty, and those that can help educators teach about historical topics like the Holocaust or the Civil Rights Movement. One chapter explores how scented books can be used as a vehicle for multisensory literacy development. Lacina's book arrives at a critical moment, in a critical state. Texas ranked second in the nation for school book bans during the 2024-25 school year, with 1,781 instances of censorship, according to PEN America's latest report. Jan was recently featured in The 74 article "Who Decides Which Stories Children Get to Read?" by Mark Swartz, which explores why access to diverse literature matters and how her new textbook helps educators respond to rising censorship. Read the full article here. We can look back through history and see that there's always been censorship, and I think books have historically been targeted over a long period of time for anti-intellectual censorship efforts. Books are primarily a source for people to learn new ideas and to critically think about a variety of topics within our society. "Books are powerful, and that's what scares people," Lacina said. Reading helps children identify with the protagonist — with their feelings, with their actions — and it's important to read about experiences that are similar to our own, whether they're positive experiences or challenges we might face in life, Lacina said. Lacina is available to speak with media on literacy leadership, children's literature, early childhood and elementary education, and teacher preparation — timely topics as school districts nationwide navigate rising challenges to classroom books. To arrange an interview or request a comment, click through to Jan Lacina's profile below.

Jul 27, 2026

2 min

Fewer Essays, Fiercer Odds: The New College Application Math

A growing number of top colleges — including Tulane, Washington University in St. Louis, and UNC Chapel Hill — are trimming or eliminating supplemental essays, citing student stress and the rise of AI-assisted writing that makes it harder to tell who actually wrote an application. But the shift comes with a catch: fewer barriers to applying tend to mean more applications and lower admit rates. The Wall Street Journal explored the trend, and pointed to Texas Christian University as a case study already living the tradeoff. Heath Einstein is Vice Provost for Enrollment at Texas Christian University, now in his 13th year at TCU after previously serving as dean of admission and director of freshman admission. With more than two decades in admission and college counseling, he is a frequent speaker at national conferences and a voting delegate to the National Association for College Admission Counseling's Assembly, the governing body that sets national admissions-practice standards. He has chaired Texas ACAC's Government Relations and Advancement committees, received the association's Founders' Award, and served as Board Chair of ACCEPT: Admissions Community Cultivating Equity and Peace Today. His expertise spans cultural humility, shared governance, crisis management, staff development, and data analytics. Einstein was recently featured in The Wall Street Journal article “Colleges Juice Application Numbers by Letting Students Write Fewer Essays” by Roshan Fernandez (July 10, 2026), which examines how cutting supplemental essays is reshaping admissions strategy nationally. “TCU said responses to the questions it cut—about its values and inclusivity—lacked originality. ‘You still see a narrowing to the mean,’ said Heath Einstein, vice provost of enrollment management. ‘Students are still going to respond in ways that they think we want to hear.’ Einstein said the school's aim in expanding application numbers is simply to increase enrollment, not lower its admit rate.” Einstein is available to speak with media on college admissions strategy, the impact of AI on application review, supplemental essays and holistic review, enrollment management, and higher-education leadership through crisis and change — all live issues as the 2026-27 application cycle takes shape. To arrange an interview or request a comment, click through to Heath Einstein's profile below.