On the T-Swift beat? Our expert can fill any of the blank spaces you might have in your coverage

Jul 9, 2024

2 min

Naomi Ekas


She's everywhere - and this month Taylor Swift restarts her world tour meaning coverage of this American mega-star will be global.


Recently TCU's Naomi Ekas was featured in USA Today and Time Magazine where her expert opinion and insight into Taylor Swift's impact on American psychology is helping to explain her place atop planetary pop-culture.



Professor Naomi Ekas teaches a course about the connection between psychology and Swift's place in pop culture at Texas Christian University in Fort Worth, Texas. She believes there are universal themes listeners have experienced in Swift's lyrics but notes that the pop star's particular worldview may not translate to everyone.

At the beginning of the spring semester, Ekas asked her students what labels they attached to Swift. Many of the responses reflected that were "these are white girl experiences, and this is white girl music and there isn't kind of that representation or that connection kind of outside of that particular racial group," she tells USA TODAY.

"Everyone's dated the bad boy and they’ve had the friendship breakups and they’ve, you know, crashed and burned in relationships, revenge – these are pretty common themes across humankind, but then her particular life and how she's living them out might not connect to everybody," Ekas says.  April 24 - USA Today




Last year, when millions of people were trying to snag Eras Tour tickets, students at Texas Christian University were working just as hard to get into "Psychology (Taylor’s Version)," a new class offered by developmental psychologist Naomi Ekas. “We take different topics and themes from her music or her life and apply a developmental perspective to it,” she says. Classes have centered, for example, on infidelity, revenge, attraction, and breakups.

During one recent class, Ekas played Marjorie, the devastating Evermore tune that pays tribute to Swift’s grandmother. (I should've asked you questions, I should've asked you how to be, she sings.) Many of the 120 students started crying and asked if they could have a few minutes to text their grandmother or their mom or their dad. “We were all like, ‘Do we continue with class today? Because we’re very sad,’” Ekas recalls. April 19 - Time Magazine



There will be no shortage of Taylor Swift coverage in the coming months - and if you're a journalist looking to fill a blank space in your story and avoid a cruel summer with no expert sources - then let us help.


Naomi Ekas's research program utilizes a developmental psychology approach to understanding children’s social and emotional development. She also  teaches a course about the connection between psychology and Swift's place in pop culture.


Naomi is available to speak with media - simply click on her icon now to arrange a time today.

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Naomi Ekas

Naomi Ekas

Department Chair & Professor of Psychology

Naomi Ekas is an expert in autistic and non-autistic children's emotional development.

Marital ConflictEmerging AdulthoodParentingEmotion RegulationCaregiver Care for Families with Autism
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Kayla Green has built an internationally recognized research program while mentoring the next generation of scientists at Texas Christian University, and her efforts are getting noticed. The chemistry professor and assistant dean of undergraduate affairs at the Louise Dilworth Davis College of Science & Engineering represents TCU among this year’s Big 12 Faculty of the Year honorees. The Big 12 Faculty of the Year Award honors outstanding faculty who excel in innovation and research at each of the athletic conference’s 16 universities. Honorees represent and reflect the best attributes that make a Big 12 college campus a bastion for learning and growth. “In my view, Professor Green exemplifies the fact that student success cannot happen without research, and world-leading research cannot happen without authentic, student-centered experiences,” wrote a nominator when Green was named the 2025 winner of the Chancellor’s Award for Distinguished Achievement as a Creative Teacher and Scholar. “Professor Green has maintained a vibrant, externally funded research program throughout the past 15 years, a distinction shared by very few TCU faculty.”  Green was chosen in part for her international reputation in the field of inorganic chemistry as applied to neurodegenerative diseases and catalysis, as well as her leadership in a growing research program that has brought in more than $2.5 million in external support. This includes work with Ben Janesko, professor and chair of chemistry and biochemistry, and biology professors Giri Akkaraju and Michael Chumley on a grant from the National Institutes of Health. Green’s collaborative work with students highlights her ability to weave together research and mentorship. “Dr. Green’s vision and drive have strengthened the foundation of our college,” said T. Dwayne McCay, interim dean of Davis College. “Her ability to inspire students and colleagues alike reflects the kind of leadership that propels our mission forward.”  One of her most impactful initiatives is Chemistry Boot Camp, a program she developed with colleagues Janesko and Heidi Conrad to help incoming students build confidence before their first chemistry class.  The Big 12 Faculty of the Year Award is intended to showcase the diversity of research breakthroughs and educational opportunities afforded to students attending Big 12 institutions and helps attract future students. This year’s award recipients stretch across a vast array of departments. “We are constantly looking for ways to highlight how Big 12 faculty continue to educate and inspire the next generation of leaders,” Jenn Hunter, Big 12 chief impact officer said. “From the arts and filmmaking to business and engineering, this year’s cohort showcases the vast opportunities available to students pursuing an education on Big 12 campuses.” Faculty members were nominated by their institutions in conjunction with conference faculty athletic representatives, provosts and other university leaders. “I’m very honored to represent TCU as a Big 12 Faculty of the Year,” Green said. “I hope that I am not expected to exhibit any athletic skill sets but am happy to cheer on the Frogs in all they do in our classrooms and competitions! Congratulations to the honorees from across our great conference. TCU has the best faculty, and I am happy to represent them in this capacity.”

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