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Saturday is World Martini Day - let our experts explain the history of cocktails

Jun 14, 2024

1 min



The history of cocktails is a fascinating journey through time, reflecting cultural, social, and culinary evolution. This topic matters to the public as it encapsulates the artistry and innovation in mixology, the social rituals associated with drinking, and the broader historical contexts that shaped our favorite drinks. Exploring the history of cocktails offers numerous intriguing story angles for journalists to delve into, appealing to a wide audience:


  • The origins of classic cocktails and their evolution over time
  • The cultural and social significance of cocktails in different eras, from Prohibition to the present day
  • The influence of global ingredients and international traditions on cocktail recipes
  • Profiles of iconic bartenders and mixologists who have shaped the cocktail industry
  • The rise of craft cocktails and the modern mixology movement
  • The role of cocktails in popular culture, including literature, film, and music


As we explore the rich history of cocktails, journalists have the opportunity to uncover the stories behind beloved drinks, the people who created them, and the cultural trends that continue to influence the world of mixology today.


Connect with an Expert about the history of cocktails:



Geoffrey Kleinman

Editor · DrinkSpirits.com


Howard (Shih-Ming) Hu

Professor of Hotel, Resort, Hospitality Management · Southern Utah University


Sheryl F. Kline

Professor, Hospitality · University of Delaware


Krystyn Moon

Professor · University of Mary Washington



To search our full list of experts visit www.expertfile.com



Photo credit: Patrick Schöpflin

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