Baylor Professor Jay Yoo Awarded Leader Award from American Association of Family and Consumer Sciences

Baylor Professor Jay Yoo Awarded Leader Award from American Association of Family and Consumer Sciences


 Jay Yoo, Ph.D., associate professor of family and consumer sciences and apparel merchandising in the Robbins College of Health and Human Sciences at Baylor University, was honored with the 2019 Leader Award from the American Association of Family and Consumer Sciences (AAFCS) for his sustained leadership, service and involvement in AAFCS.

“I am humbled because it is due to the selfless support from the members of Texas Family Consumer Sciences group,” Yoo said. “It seems my career has been significantly impacted by the AAFCS, as not only have I been gradually progressed to collaborate on research with colleagues, but also to understand the basic human needs and to advance knowledge in my field.”

Each state affiliate of AAFCS names a state leader each year who has served in the state association and has shown themselves to be professional leaders, said Janelle Walter, Ph.D., professor of family and consumer sciences and nutrition sciences program coordinator, who nominated Yoo for the award. Over the 87 years Baylor has had a department associated with the AAFCS, only Yoo and Walter have been recognized as national leaders.

Sophy Mott, director of affiliate and member programs for AAFCS, said Yoo was commended in his nomination packet by his peers for excellent scholarship and willingness to serve, and AAFCS is proud that Yoo has been a member of their organization for 10 years.

“Its mission focuses on providing leadership and support for professionals whose work assists individuals, families and communities in making more informed decisions about their well-being, relationships and resources to achieve optimal quality of life,” Mott said.

As an expert in fashion merchandising, apparel and consumer behavior, Yoo’s research interests are appearance-related behaviors and their implications for individual and social well-being from consumer perspectives. He has conducted research on body-tanning behaviors, including sunless tanning, health perceptions of using appearance-related products; and green consumption, including bamboo apparel and hybrid cars.

His research has been published in Clothing and Textiles Research Journal, International Journal of Fashion Design, Technology and Education; Adolescence; Household and Personal Care Today; and Human Factors and Ergonomics in Manufacturing and Service Industries. He also has been interviewed about his research and expertise in media outlets, such as Fortune, U.S. News & World Report and HealthDay.

Yoo earned his Ph.D. in design from the University of Minnesota-Twin Cities, his master’s degree in clothing and textiles from Cornell University and his bachelor’s in clothing and textiles from Seattle Pacific University.

AAFCS is based in Washington, D.C. and was founded as the American Home Economics Association in 1909. The Leader Award was introduced in 1984 to honor professionals who make significant contributions to the field through their involvement with AAFCS.

“The award is a testament to his hard work, leadership and commitment to the field and to the organization that promotes the interests of our programs,” said Rinn Cloud, Ph.D., Mary Gibbs Jones Endowed Chair in Textiles and family and consumer sciences department chair. “Jay gives selflessly of his time and energy to advance programs in Texas, and he is well-deserving of this award.”

Yoo said Baylor has given him great support enabling him to fully engage in the academic community.

“The services to the AAFCS are in line with the mission of our own department at Baylor, which is understanding complex issues of health and well-being of individuals, families and communities,” Yoo said. “I was able to strengthen my scholarship and improve teaching by collaborating projects with faculty across the Baylor campus.”

Yoo was honored at the 110th Annual AAFCS Conference and Expo June 23-26 in St. Louis, Missouri.

For more information, visit the family and consumer sciences website.


Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

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  • Jay Yoo, Ph.D.
    Jay Yoo, Ph.D. Associate Professor of Apparel Merchandising

    Fashion merchandising and apparel expert specializing in appearance-related behaviors and individual social well-being.

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