How many UK academics work with the media?
Approximately 23% of academics have been interviewed by a journalist and 18% have been interviewed on the radio. This equates to about 49,000 out of 220,000 UK academics having some form of media interview opportunities. This is based on analysis from the Welcome Trust.
See: https://wonkhe.com/blogs/why-arent-there-more-academic-experts-in-the-media/
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