What is an Innovation Process?

What is an Innovation Process? What is an Innovation Process?

1 Expert Answer

Tony Ulwick

Founder & CEO,  Strategyn

The innovation process is defined as the process of devising solutions that address unmet customer needs with the goal of creating a product concept that will win in the marketplace.


Companies that have a successful innovation process are able to take the guesswork out of development and conceptualize winning products before development begins.


The process starts with a deep understanding of the job the customer is trying to get done and the metrics they use to evaluate competing product and service offerings.


By knowing how customers measure value, companies are able to align the actions of marketing, development, and R&D with these metrics and systematically create customer value.


If you like to learn more about the innovation process and Strategyn's Innovation Consulting services please visit strategyn.com.



Answers by Strategyn

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